Brandwave

How popular isDe'Longhi?

In September 2026, people searched for De'Longhi by name about 1.4 million times worldwide, a 12.5% decrease from the previous year. These searches made up 9.7% of all global portable heater brand searches, placing De'Longhi second out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable heater brands, De'Longhi appeared in two of the four answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

De'Longhi is the second most searched of 7 competitors and the fourth most recommended in AI answers.

  1. DysonShare of searches 72%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. De'LonghiShare of searches 9.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 9.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. HoneywellShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. LaskoShare of searches 0.89%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

+2 more

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Top portable heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, De'Longhi was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. De'Longhi is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vornado1st
  2. Dreo2nd
  3. Lasko3rd
  4. De'Longhi4th
  5. Honeywell5th
  6. Dyson–
  7. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lasko4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vornado4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dyson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable heater brands

4 answers

  • Asked ChatGPT

    “Which portable heater brand should I go to?”

    1. 1Lasko
    2. 2Vornado
    3. 3De'Longhi

  • Asked ChatGPT

    “What are the best portable heater brands?”

    1. 1Vornado
    2. 2Dreo
    3. 3Lasko
    4. 4De'Longhi
    5. 5Honeywell

  • Asked ChatGPT

    “What's the best portable heater brand for small rooms?”

    1. 1Vornado
    2. 2Dreo
    3. 3Lasko

  • Searched Google, AI Overview

    “best portable heater”

    1. 1Dreo
    2. 2Vornado
    3. 3Lasko

  • Searched Google, AI Overview

    “small space heater”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which portable heater brands compete with De'Longhi?

De'Longhi against portable heater brands worldwide, by month

Share of searches by month for Dyson, De'Longhi, DeWalt, Honeywell. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDe'LonghiDeWaltHoneywellLaskoDreoVornado
Oct 202569.3%11.4%9.3%7.6%1.4%0.46%0.57%
Nov 202572.8%11.9%8%5.4%1.1%0.39%0.42%
Dec 202570.9%11.6%9.5%5.2%1.5%0.57%0.61%
Jan 202668.4%11.3%9.2%7.5%2.2%0.68%0.8%
Feb 202667.8%11.2%11.2%7.5%1.3%0.45%0.58%
Mar 202666.8%11%11%9%1.2%0.54%0.48%
Apr 202668%11.2%11.2%7.5%0.99%0.55%0.58%
May 202667.4%11.1%11.1%7.4%1.1%1%0.84%
Jun 202665.5%10.8%10.8%8.8%1.1%2.2%0.98%
Jul 202663.7%12.8%10.5%8.6%1.3%2.1%1.2%
Aug 202667.5%11.1%11.1%7.4%1.1%1%0.83%
Sep 202672%9.7%9.7%6.5%0.89%0.71%0.51%

  1. 1.Dyson

    72%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  2. 2.De'Longhi

    9.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.DeWalt

    9.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Honeywell

    6.5%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Lasko

    0.89%

    Held 5th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.2 points.

  6. 6.Dreo

    0.71%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Vornado

    0.51%

    Held 7th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.3 points.

Compare popularity between De'Longhi and its closest rivals

Every comparison with De'Longhi

39 comparisons

How has branded search demand for De'Longhi changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for De'Longhi worldwide fell from 1.6M to 1.4M.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands worldwide decreased from 11.4% to 9.7%.
  • Across the 12 months ending September 2026, De'Longhi’s share of searches among portable heater brands worldwide peaked at 12.8% in July 2026 and was lowest at 9.7% in September 2026.

How did search popularity change for portable heater brands worldwide in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among portable heater brands worldwide, from 67.5% to 72%.

  2. In September 2026, De'Longhi lost share of searches among portable heater brands worldwide, from 11.1% to 9.7%.

  3. In September 2026, DeWalt lost share of searches among portable heater brands worldwide, from 11.1% to 9.7%.

  4. In September 2026, Honeywell lost share of searches among portable heater brands worldwide, from 7.4% to 6.5%.

  5. Dreo’s share of searches among portable heater brands worldwide has lost ground for 3 months in a row, from 2.2% to 0.71% in September 2026.

  6. Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.

How are De'Longhi’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using De'Longhi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • de'longhi espresso machine
  • delonghi
  • delonghi coffee machine
  • delonghi dedica
  • delonghi dinamica
  • delonghi eletta
  • delonghi la specialista
  • delonghi magnifica

Do you work for De'Longhi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does De'Longhi compete?

De'Longhi is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Portable heater brands2nd of 79.7%Shown above
Heaters2nd of 610.7%Show ranking
Coffee machine brands2nd of 813%Show ranking
Toaster oven brands3rd of 720%Show ranking
Home espresso machine brands1st of 654.1%Show ranking
Chip fryer brands2nd of 528.5%Show ranking
Heater and dehumidifier brands1st of 838.8%Show ranking
Dehumidifier brands1st of 839.7%Show ranking
Milk frother brands1st of 870.3%Show ranking
Panel heater brands1st of 679.5%Show ranking
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