Brandwave

How popular isVornado?

In September 2026, people searched for Vornado by name about 35,500 times worldwide, a 13.8% decrease from the previous year. These searches made up 0.51% of all global portable heater brand searches, placing Vornado seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable heater brands, Vornado appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Vornado is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. DysonShare of searches 72%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. De'LonghiShare of searches 9.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. DeWaltShare of searches 9.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. HoneywellShare of searches 6.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. VornadoShare of searches 0.51%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

+2 more

Vornado website (opens in a new tab)

Follow Vornado and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top portable heater brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Vornado appeared in all four answers. Vornado is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vornado1st
  2. Dreo2nd
  3. Lasko3rd
  4. De'Longhi4th
  5. Honeywell5th
  6. Dyson–
  7. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lasko4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Vornado4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dreo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • De'Longhi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honeywell1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dyson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about portable heater brands

4 answers

  • Asked ChatGPT

    “Which portable heater brand should I go to?”

    1. 1Lasko
    2. 2Vornado
    3. 3De'Longhi

  • Asked ChatGPT

    “What are the best portable heater brands?”

    1. 1Vornado
    2. 2Dreo
    3. 3Lasko
    4. 4De'Longhi
    5. 5Honeywell

  • Asked ChatGPT

    “What's the best portable heater brand for small rooms?”

    1. 1Vornado
    2. 2Dreo
    3. 3Lasko

  • Searched Google, AI Overview

    “best portable heater”

    1. 1Dreo
    2. 2Vornado
    3. 3Lasko

  • Searched Google, AI Overview

    “small space heater”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which portable heater brands compete with Vornado?

Vornado against portable heater brands worldwide, by month

Share of searches by month for Dyson, De'Longhi, DeWalt, Honeywell, Vornado. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonDe'LonghiDeWaltHoneywellLaskoDreoVornado
Oct 202569.3%11.4%9.3%7.6%1.4%0.46%0.57%
Nov 202572.8%11.9%8%5.4%1.1%0.39%0.42%
Dec 202570.9%11.6%9.5%5.2%1.5%0.57%0.61%
Jan 202668.4%11.3%9.2%7.5%2.2%0.68%0.8%
Feb 202667.8%11.2%11.2%7.5%1.3%0.45%0.58%
Mar 202666.8%11%11%9%1.2%0.54%0.48%
Apr 202668%11.2%11.2%7.5%0.99%0.55%0.58%
May 202667.4%11.1%11.1%7.4%1.1%1%0.84%
Jun 202665.5%10.8%10.8%8.8%1.1%2.2%0.98%
Jul 202663.7%12.8%10.5%8.6%1.3%2.1%1.2%
Aug 202667.5%11.1%11.1%7.4%1.1%1%0.83%
Sep 202672%9.7%9.7%6.5%0.89%0.71%0.51%

  1. 1.Dyson

    72%

    Held 1st. 5M estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  2. 2.De'Longhi

    9.7%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  3. 3.DeWalt

    9.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Honeywell

    6.5%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Lasko

    0.89%

    Held 5th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.2 points.

  6. 6.Dreo

    0.71%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Vornado

    0.51%

    Held 7th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.3 points.

Compare popularity between Vornado and its closest rivals

Every comparison with Vornado

16 comparisons

How has branded search demand for Vornado changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Vornado worldwide fell from 41.2K to 35.5K.
  • Across the 12 months ending September 2026, Vornado fell from 6th to 7th among portable heater brands worldwide.

How did search popularity change for portable heater brands worldwide in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among portable heater brands worldwide, from 67.5% to 72%.

  2. In September 2026, De'Longhi lost share of searches among portable heater brands worldwide, from 11.1% to 9.7%.

  3. In September 2026, DeWalt lost share of searches among portable heater brands worldwide, from 11.1% to 9.7%.

  4. In September 2026, Honeywell lost share of searches among portable heater brands worldwide, from 7.4% to 6.5%.

  5. Dreo’s share of searches among portable heater brands worldwide has lost ground for 3 months in a row, from 2.2% to 0.71% in September 2026.

  6. Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.

How are Vornado’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Vornado’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • vornado
  • vornado space heater

Do you work for Vornado? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Vornado compete?

Vornado is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fan brands6th of 70.23%Show ranking
Standing fan brands7th of 90.26%Show ranking
Portable heater brands7th of 70.51%Shown above
Heaters5th of 60.57%Show ranking
Heater and dehumidifier brands6th of 82%Show ranking
Creator with pink hair and a pink jacket

Is Vornado your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free