Brandwave

How popular isAmazon Associates?

In September 2026, people searched for Amazon Associates by name about 569,000 times worldwide, a 13.3% increase from the previous year. These searches made up 64.9% of all global affiliate program platform searches, placing Amazon Associates first out of ten platforms. When we asked both ChatGPT and Google AI Overviews about affiliate program platforms, Amazon Associates appeared in three of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Amazon Associates is the most searched of 10 competitors and the fifth most recommended in AI answers.

  1. Amazon AssociatesShare of searches 64.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ClickBankShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. AwinShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CJ AffiliateShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  5. PartnerStackShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Awin2nd
  3. Refersion3rd
  4. ClickBank4th
  5. Amazon Associates5th
  6. UpPromote6th
  7. PartnerStack7th
  8. Rewardful8th
  9. CJ Affiliate9th
  10. Tapfiliate10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate program platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which affiliate program platforms compete with Amazon Associates?

Amazon Associates against affiliate program platforms worldwide, by month

Share of searches by month for Amazon Associates, ClickBank, Awin, CJ Affiliate, PartnerStack. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

  1. 1.Amazon Associates

    64.9%

    Held 1st. 569K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  2. 2.ClickBank

    15.4%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.Awin

    11.9%

    Held 3rd. 105K estimated branded searches, +6.1% vs prior month. Share +2.4 points.

  4. 4.CJ Affiliate

    2.3%

    Held 4th. 19.9K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.PartnerStack

    2.1%

    Held 5th. 18.5K estimated branded searches, -0.48% vs prior month. Share +0.3 points.

  6. 6.impact.com

    1.7%

    Held 6th. 14.7K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.UpPromote

    0.62%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Rewardful

    0.51%

    Held 8th. 4.5K estimated branded searches, -18.3% vs prior month. Share 0 points.

  9. 9.Refersion

    0.35%

    Held 9th. 3.1K estimated branded searches, -3.4% vs prior month. Share 0 points.

  10. 10.Tapfiliate

    0.22%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Amazon Associates and its closest rivals

Every comparison with Amazon Associates

12 comparisons

How has branded search demand for Amazon Associates changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Associates worldwide rose from 502K to 569K.
  • Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate program platforms worldwide increased from 53.1% to 64.9%.
  • Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate program platforms worldwide peaked at 69.1% in April 2026 and was lowest at 53.1% in October 2025.

How did search popularity change for affiliate program platforms worldwide in September 2026?

6 changes

  1. In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.

  2. In September 2026, Amazon Associates lost share of searches among affiliate program platforms worldwide, from 67.3% to 64.9%.

  3. In September 2026, ClickBank lost share of searches among affiliate program platforms worldwide, from 15.9% to 15.4%.

  4. Estimated monthly branded searches for Tapfiliate worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for CJ Affiliate worldwide fell 33.5% over 12 measured months, from 29.9K to 19.9K in September 2026.

  6. Estimated monthly branded searches for Refersion worldwide fell 33.3% over 12 measured months, from 4.7K to 3.1K in September 2026.

How are Amazon Associates’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon affiliate program
  • amazon associates

How the Brand Demand Index is measured

Do you work for Amazon Associates? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon Associates compete?

Amazon Associates is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Affiliate marketing platforms1st of 964.2%Show ranking
Affiliate program platforms1st of 1064.9%Shown above
Affiliate networks1st of 864.9%Show ranking
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