Brandwave

How popular isRakuten Advertising in search?

In August 2026, there were an estimated 8.5K branded searches for Rakuten Advertising worldwide which is down 45.7% over the last 11 months. Rakuten Advertising holds 15% estimated Share of Search among affiliate marketing platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CJ Affiliate43.5%
  2. ShareASale17.4%
  3. Rakuten Advertising15%
  4. Partnerize12.4%
  5. Impact11.6%
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Which affiliate marketing platforms compete with Rakuten Advertising?

Rakuten Advertising against affiliate marketing platforms worldwide, by month

Share of Search by month for CJ Affiliate, ShareASale, Rakuten Advertising, Partnerize, Impact. The figures are in the table below the chart.

View monthly share of search table
MonthCJ AffiliateShareASaleRakuten AdvertisingPartnerizeImpact
Oct 202536.3%26.5%18.8%10.5%7.9%
Nov 202531.5%26.7%23.2%10.6%7.9%
Dec 202534.6%25.1%21.2%10%9.1%
Jan 202632.7%28.7%16.3%13.8%8.5%
Feb 202629.8%26.1%22%12.5%9.5%
Mar 202651.7%22.4%10.5%8.7%6.6%
Apr 202636%25%18%11.9%9.1%
May 202635.7%24.2%14.6%14.7%10.8%
Jun 202636.2%25.5%14.8%12.1%11.4%
Jul 202641.1%19.9%13.9%14.2%10.9%
Aug 202643.5%17.4%15%12.4%11.6%
Sep 2026—————

  1. 1.CJ Affiliate

    43.5%

    Held 1st. 24.7K estimated branded searches, -0.84% vs prior month. Share +2.4 points.

  2. 2.ShareASale

    17.4%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Rakuten Advertising

    15%

    Moved from 4th to 3rd. 8.5K estimated branded searches, +0.95% vs prior month. Share +1.1 points.

  4. 4.Partnerize

    12.4%

    Moved from 3rd to 4th. 7K estimated branded searches, -18% vs prior month. Share -1.8 points.

  5. 5.Impact

    11.6%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare search popularity between Rakuten Advertising and its closest rivals

How has branded search demand for Rakuten Advertising changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten Advertising worldwide fell from 15.7K to 8.5K.
  • Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide decreased from 18.8% to 15%.
  • Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 23.2% in November 2025 and was lowest at 10.5% in March 2026.

How did search popularity change for affiliate marketing platforms worldwide in August 2026?

  1. In August 2026, Rakuten Advertising overtook Partnerize to rank 3rd among affiliate marketing platforms worldwide, at 15%.

  2. In August 2026, CJ Affiliate gained estimated Share of Search among affiliate marketing platforms worldwide, from 41.1% to 43.5%.

  3. In August 2026, Impact gained estimated Share of Search among affiliate marketing platforms worldwide, from 10.9% to 11.6%.

  4. In August 2026, ShareASale lost estimated Share of Search among affiliate marketing platforms worldwide, from 19.9% to 17.4%.

  5. In August 2026, Partnerize lost estimated Share of Search among affiliate marketing platforms worldwide, from 14.2% to 12.4%.

Where does Rakuten Advertising compete?

Rakuten Advertising is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Affiliate networks4th of 55.7%Show ranking
Affiliate marketing platforms3rd of 515%Shown above

How is Rakuten Advertising measured?

Brandwave collects information about searches that people make online using Rakuten Advertising’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • rakuten advertising
  • rakuten advertising affiliate marketing
  • rakuten advertising affiliate network
  • rakuten advertising affiliate program

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How the Brand Demand Index is measured

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