Brandwave

Affiliate marketing platforms:Which brands are most popular in search?

In August 2026, CJ Affiliate was the most searched among affiliate marketing platforms worldwide, with an estimated 24.7K branded searches and 43.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. CJ Affiliate43.5%
  2. ShareASale17.4%
  3. Rakuten Advertising15%
  4. Partnerize12.4%
  5. Impact11.6%

Follow affiliate marketing platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the platforms that run affiliate programmes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among affiliate marketing platforms worldwide, by month

Share of Search by month for CJ Affiliate, ShareASale, Rakuten Advertising, Partnerize, Impact. The figures are in the table below the chart.

View monthly share of search table
MonthCJ AffiliateShareASaleRakuten AdvertisingPartnerizeImpact
Oct 202536.3%26.5%18.8%10.5%7.9%
Nov 202531.5%26.7%23.2%10.6%7.9%
Dec 202534.6%25.1%21.2%10%9.1%
Jan 202632.7%28.7%16.3%13.8%8.5%
Feb 202629.8%26.1%22%12.5%9.5%
Mar 202651.7%22.4%10.5%8.7%6.6%
Apr 202636%25%18%11.9%9.1%
May 202635.7%24.2%14.6%14.7%10.8%
Jun 202636.2%25.5%14.8%12.1%11.4%
Jul 202641.1%19.9%13.9%14.2%10.9%
Aug 202643.5%17.4%15%12.4%11.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.CJ Affiliate

    43.5%

    Held 1st. 24.7K estimated branded searches, -0.84% vs prior month. Share +2.4 points.

  2. 2.ShareASale

    17.4%

    Held 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  3. 3.Rakuten Advertising

    15%

    Moved from 4th to 3rd. 8.5K estimated branded searches, +0.95% vs prior month. Share +1.1 points.

  4. 4.Partnerize

    12.4%

    Moved from 3rd to 4th. 7K estimated branded searches, -18% vs prior month. Share -1.8 points.

  5. 5.Impact

    11.6%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among affiliate marketing platforms worldwide?

In August 2026, CJ Affiliate was the most searched among affiliate marketing platforms worldwide, with an estimated 24.7K branded searches and 43.5% estimated Share of Search within this set. ShareASale is in 2nd place, 26.1 percentage points behind at 17.4% Share of Search.

Global affiliate marketing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
CJ Affiliate36.3% → 43.5%51.7%Mar 202629.8%Feb 20261st
ShareASale26.5% → 17.4%28.7%Jan 202617.4%Aug 20262nd
Rakuten Advertising18.8% → 15%23.2%Nov 202510.5%Mar 20263rd
Partnerize10.5% → 12.4%14.7%May 20268.7%Mar 20264th
Impact7.9% → 11.6%11.6%Aug 20266.6%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, CJ Affiliate’s estimated Share of Search among affiliate marketing platforms worldwide increased from 36.3% to 43.5%.
  • Across the 11 months ending August 2026, ShareASale’s estimated Share of Search among affiliate marketing platforms worldwide decreased from 26.5% to 17.4%.
  • Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide decreased from 18.8% to 15%.
  • Across the 11 months ending August 2026, Partnerize’s estimated Share of Search among affiliate marketing platforms worldwide increased from 10.5% to 12.4%.
  • Across the 11 months ending August 2026, Impact’s estimated Share of Search among affiliate marketing platforms worldwide increased from 7.9% to 11.6%.
  • Across the 11 months ending August 2026, CJ Affiliate’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 51.7% in March 2026 and was lowest at 29.8% in February 2026.
  • Across the 11 months ending August 2026, ShareASale’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 28.7% in January 2026 and was lowest at 17.4% in August 2026.
  • Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 23.2% in November 2025 and was lowest at 10.5% in March 2026.
  • Across the 11 months ending August 2026, Partnerize’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 14.7% in May 2026 and was lowest at 8.7% in March 2026.
  • Across the 11 months ending August 2026, Impact’s estimated Share of Search among affiliate marketing platforms worldwide peaked at 11.6% in August 2026 and was lowest at 6.6% in March 2026.

How did search popularity change for affiliate marketing platforms worldwide in August 2026?

  1. In August 2026, Rakuten Advertising overtook Partnerize to rank 3rd among affiliate marketing platforms worldwide, at 15%.

  2. In August 2026, CJ Affiliate gained estimated Share of Search among affiliate marketing platforms worldwide, from 41.1% to 43.5%.

  3. In August 2026, Impact gained estimated Share of Search among affiliate marketing platforms worldwide, from 10.9% to 11.6%.

  4. In August 2026, ShareASale lost estimated Share of Search among affiliate marketing platforms worldwide, from 19.9% to 17.4%.

  5. In August 2026, Partnerize lost estimated Share of Search among affiliate marketing platforms worldwide, from 14.2% to 12.4%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free