Amazon Associates vs ClickBank:Which is more popular?
In September 2026, Amazon Associates had more branded searches than ClickBank among affiliate marketing platforms worldwide. Amazon Associates had about 569,000 branded searches, while ClickBank had 135,000. Amazon Associates made up 64.2% of all affiliate marketing platform searches we track, and ClickBank accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about affiliate marketing platforms, Amazon Associates and ClickBank each appeared in three of the five answers. Amazon Associates was mentioned before ClickBank in every answer that named either.
Who do people search for more?
Amazon Associates, about 4 searches for every 1 for ClickBank
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Amazon Associates, named ahead of ClickBank in 3 of 3 answers
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Top affiliate marketing platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazon Associates and ClickBank were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates was listed before ClickBank in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
CJ Affiliate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ShareASale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rakuten Advertising1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate marketing platforms
5 answers
Asked ChatGPT
“Which affiliate marketing platform should I use?”
Asked ChatGPT
“What are the best affiliate marketing platforms?”
Asked ChatGPT
“What's the best affiliate marketing platform for an online store?”
Searched Google, AI Overview
“affiliate marketing platform”
Searched Google, AI Overview
“affiliate marketing software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Amazon Associates or ClickBank more popular in search?
This chart shows how often people search Google for Amazon Associates and ClickBank by name. Each line represents a brand's share of searches for all nine affiliate marketing platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Amazon Associates, ClickBank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | ClickBank | Awin | CJ Affiliate | PartnerStack | impact.com | ShareASale | Partnerize | Rakuten Advertising |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 25.3% | 12% | 3.1% | 1.9% | 1.5% | 2.3% | 0.9% | 1.5% |
| Nov 2025 | 52.6% | 25.8% | 10.3% | 2.7% | 1.9% | 1.5% | 2.3% | 0.92% | 1.9% |
| Dec 2025 | 57% | 22.8% | 9.2% | 2.8% | 2.1% | 1.5% | 2.1% | 0.81% | 1.7% |
| Jan 2026 | 59.7% | 21.9% | 8.9% | 2.2% | 2% | 1.3% | 2% | 0.95% | 1.1% |
| Feb 2026 | 65.6% | 17.6% | 8.5% | 1.8% | 1.6% | 1.3% | 1.6% | 0.76% | 1.3% |
| Mar 2026 | 66.3% | 15.7% | 7.7% | 4% | 2.1% | 1.1% | 1.7% | 0.67% | 0.77% |
| Apr 2026 | 68.1% | 16.1% | 7.8% | 2% | 1.8% | 1.2% | 1.4% | 0.69% | 0.97% |
| May 2026 | 65.2% | 18.8% | 7.6% | 2% | 2.1% | 1.4% | 1.4% | 0.84% | 0.76% |
| Jun 2026 | 65.4% | 18.9% | 7.6% | 1.9% | 2.1% | 1.2% | 1.4% | 0.66% | 0.76% |
| Jul 2026 | 66.6% | 15.8% | 9.3% | 2.3% | 1.7% | 1.4% | 1.2% | 0.82% | 0.78% |
| Aug 2026 | 66.8% | 15.8% | 9.5% | 2.3% | 1.7% | 1.4% | 0.95% | 0.67% | 0.78% |
| Sep 2026 | 64.2% | 15.2% | 11.8% | 2.2% | 2% | 1.7% | 1.1% | 0.96% | 0.74% |
How has the Amazon Associates and ClickBank comparison changed over the last 12 months?
3 findings
- Amazon Associates was ahead of ClickBank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate marketing platforms worldwide moved from 51.6% to 64.2%, and its estimated monthly branded searches moved from 502K to 569K.
- Across the 12 months ending September 2026, ClickBank’s share of searches among affiliate marketing platforms worldwide moved from 25.3% to 15.2%, and its estimated monthly branded searches moved from 246K to 135K.
How did search popularity change for affiliate marketing platforms worldwide in September 2026?
2 changes
In September 2026, Amazon Associates lost share of searches among affiliate marketing platforms worldwide, from 66.8% to 64.2%.
In September 2026, ClickBank lost share of searches among affiliate marketing platforms worldwide, from 15.8% to 15.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amazon Associates’ and ClickBank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Associates
2 branded search terms
- amazon affiliate program
- amazon associates
ClickBank
1 branded search term
- clickbank
Other head-to-heads among affiliate marketing platforms
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