Brandwave

How popular isAwin?

In September 2026, people searched for Awin by name about 105,000 times worldwide, a 10.4% decrease from the previous year. These searches made up 11.8% of all global affiliate marketing platform searches, placing Awin third out of nine platforms. When we asked both ChatGPT and Google AI Overviews about affiliate marketing platforms, Awin appeared in four of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Awin is the third most searched of 9 competitors and the third most recommended in AI answers.

  1. Amazon AssociatesShare of searches 64.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. ClickBankShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. AwinShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CJ AffiliateShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. PartnerStackShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

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Top affiliate marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Awin is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Amazon Associates2nd
  3. Awin3rd
  4. ClickBank4th
  5. CJ Affiliate5th
  6. PartnerStack6th
  7. ShareASale7th
  8. Rakuten Advertising8th
  9. Partnerize–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareASale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rakuten Advertising1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which affiliate marketing platforms compete with Awin?

Awin against affiliate marketing platforms worldwide, by month

Share of searches by month for Amazon Associates, ClickBank, Awin, CJ Affiliate, PartnerStack. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comShareASalePartnerizeRakuten Advertising
Oct 202551.6%25.3%12%3.1%1.9%1.5%2.3%0.9%1.5%
Nov 202552.6%25.8%10.3%2.7%1.9%1.5%2.3%0.92%1.9%
Dec 202557%22.8%9.2%2.8%2.1%1.5%2.1%0.81%1.7%
Jan 202659.7%21.9%8.9%2.2%2%1.3%2%0.95%1.1%
Feb 202665.6%17.6%8.5%1.8%1.6%1.3%1.6%0.76%1.3%
Mar 202666.3%15.7%7.7%4%2.1%1.1%1.7%0.67%0.77%
Apr 202668.1%16.1%7.8%2%1.8%1.2%1.4%0.69%0.97%
May 202665.2%18.8%7.6%2%2.1%1.4%1.4%0.84%0.76%
Jun 202665.4%18.9%7.6%1.9%2.1%1.2%1.4%0.66%0.76%
Jul 202666.6%15.8%9.3%2.3%1.7%1.4%1.2%0.82%0.78%
Aug 202666.8%15.8%9.5%2.3%1.7%1.4%0.95%0.67%0.78%
Sep 202664.2%15.2%11.8%2.2%2%1.7%1.1%0.96%0.74%

  1. 1.Amazon Associates

    64.2%

    Held 1st. 569K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.ClickBank

    15.2%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.Awin

    11.8%

    Held 3rd. 105K estimated branded searches, +6.1% vs prior month. Share +2.3 points.

  4. 4.CJ Affiliate

    2.2%

    Held 4th. 19.9K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.PartnerStack

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.impact.com

    1.7%

    Held 6th. 14.7K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.ShareASale

    1.1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Partnerize

    0.96%

    Moved from 9th to 8th. 8.5K estimated branded searches, +21.7% vs prior month. Share +0.3 points.

  9. 9.Rakuten Advertising

    0.74%

    Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Awin and its closest rivals

Every comparison with Awin

15 comparisons

How has branded search demand for Awin changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Awin worldwide fell from 117K to 105K.
  • Across the 12 months ending September 2026, Awin’s share of searches among affiliate marketing platforms worldwide peaked at 12% in October 2025 and was lowest at 7.6% in June 2026.

How did search popularity change for affiliate marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Awin gained share of searches among affiliate marketing platforms worldwide, from 9.5% to 11.8%.

  2. In September 2026, Amazon Associates lost share of searches among affiliate marketing platforms worldwide, from 66.8% to 64.2%.

  3. In September 2026, ClickBank lost share of searches among affiliate marketing platforms worldwide, from 15.8% to 15.2%.

  4. In September 2026, Partnerize rose from 9th to 8th among affiliate marketing platforms worldwide.

  5. In September 2026, Rakuten Advertising fell from 8th to 9th among affiliate marketing platforms worldwide.

  6. Estimated monthly branded searches for ShareASale worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026.

How are Awin’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Awin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • awin
  • awin affiliate marketing
  • awin affiliate network
  • awin affiliate program

Do you work for Awin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Awin compete?

Awin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Affiliate marketing platforms3rd of 911.8%Shown above
Affiliate program platforms3rd of 1011.9%Show ranking
Affiliate networks3rd of 811.9%Show ranking
Affiliate tracking platforms1st of 1156.7%Show ranking
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Is Awin your brand?

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