Brandwave

How popular isAwin?

In September 2026, people searched for Awin by name about 105,000 times worldwide, a 10.4% decrease from the previous year. These searches made up 11.9% of all global affiliate program platform searches, placing Awin third out of ten platforms. When we asked both ChatGPT and Google AI Overviews about affiliate program platforms, Awin appeared in three of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Awin is the third most searched of 10 competitors and the second most recommended in AI answers.

  1. Amazon AssociatesShare of searches 64.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. ClickBankShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. AwinShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. CJ AffiliateShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
  5. PartnerStackShare of searches 2.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th

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Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Awin is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Awin2nd
  3. Refersion3rd
  4. ClickBank4th
  5. Amazon Associates5th
  6. UpPromote6th
  7. PartnerStack7th
  8. Rewardful8th
  9. CJ Affiliate9th
  10. Tapfiliate10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate program platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which affiliate program platforms compete with Awin?

Awin against affiliate program platforms worldwide, by month

Share of searches by month for Amazon Associates, ClickBank, Awin, CJ Affiliate, PartnerStack. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

  1. 1.Amazon Associates

    64.9%

    Held 1st. 569K estimated branded searches, -18.2% vs prior month. Share -2.4 points.

  2. 2.ClickBank

    15.4%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  3. 3.Awin

    11.9%

    Held 3rd. 105K estimated branded searches, +6.1% vs prior month. Share +2.4 points.

  4. 4.CJ Affiliate

    2.3%

    Held 4th. 19.9K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.PartnerStack

    2.1%

    Held 5th. 18.5K estimated branded searches, -0.48% vs prior month. Share +0.3 points.

  6. 6.impact.com

    1.7%

    Held 6th. 14.7K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.UpPromote

    0.62%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Rewardful

    0.51%

    Held 8th. 4.5K estimated branded searches, -18.3% vs prior month. Share 0 points.

  9. 9.Refersion

    0.35%

    Held 9th. 3.1K estimated branded searches, -3.4% vs prior month. Share 0 points.

  10. 10.Tapfiliate

    0.22%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Awin and its closest rivals

Every comparison with Awin

15 comparisons

How has branded search demand for Awin changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Awin worldwide fell from 117K to 105K.
  • Across the 12 months ending September 2026, Awin’s share of searches among affiliate program platforms worldwide peaked at 12.4% in October 2025 and was lowest at 7.7% in June 2026.

How did search popularity change for affiliate program platforms worldwide in September 2026?

6 changes

  1. In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.

  2. In September 2026, Amazon Associates lost share of searches among affiliate program platforms worldwide, from 67.3% to 64.9%.

  3. In September 2026, ClickBank lost share of searches among affiliate program platforms worldwide, from 15.9% to 15.4%.

  4. Estimated monthly branded searches for Tapfiliate worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

  5. Estimated monthly branded searches for CJ Affiliate worldwide fell 33.5% over 12 measured months, from 29.9K to 19.9K in September 2026.

  6. Estimated monthly branded searches for Refersion worldwide fell 33.3% over 12 measured months, from 4.7K to 3.1K in September 2026.

How are Awin’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Awin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • awin
  • awin affiliate marketing
  • awin affiliate network
  • awin affiliate program

Do you work for Awin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Awin compete?

Awin is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Affiliate marketing platforms3rd of 911.8%Show ranking
Affiliate program platforms3rd of 1011.9%Shown above
Affiliate networks3rd of 811.9%Show ranking
Affiliate tracking platforms1st of 1156.7%Show ranking
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Is Awin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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