Brandwave

Awin vs Tapfiliate:Which is more popular?

In September 2026, Awin had more branded searches than Tapfiliate among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while Tapfiliate had 1,900. Awin made up 11.9% of all affiliate program platform searches we track, and Tapfiliate accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about affiliate program platforms, Awin appeared in three of the five answers and Tapfiliate in one. Awin was mentioned before Tapfiliate in three out of four answers that named either.

Among affiliate program platforms worldwide in September 2026

Who do people search for more?

Awin, about 55 searches for every 1 for Tapfiliate

Awin 105K searchesTapfiliate 1.9K searches

Who does AI mention more?

Awin, mentioned in 3 of 5 answers, Tapfiliate in 1

Awin in 3 of 5Tapfiliate in 1 of 5

Who does AI recommend more?

Awin, named ahead of Tapfiliate in 3 of 4 answers

Awin first in 3Tapfiliate first in 1

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Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tapfiliate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Awin was listed before Tapfiliate in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Awin2nd
  3. Refersion3rd
  4. ClickBank4th
  5. Amazon Associates5th
  6. UpPromote6th
  7. PartnerStack7th
  8. Rewardful8th
  9. CJ Affiliate9th
  10. Tapfiliate10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate program platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Awin or Tapfiliate more popular in search?

This chart shows how often people search Google for Awin and Tapfiliate by name. Each line represents a brand's share of searches for all ten affiliate program platforms we track, month by month, from English-language searches worldwide.

Awin and Tapfiliate among affiliate program platforms worldwide, by month

Share of searches by month for Awin, Tapfiliate. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

How has the Awin and Tapfiliate comparison changed over the last 12 months?

3 findings
  • Awin was ahead of Tapfiliate in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Awin’s share of searches among affiliate program platforms worldwide moved from 12.4% to 11.9%, and its estimated monthly branded searches moved from 117K to 105K.
  • Across the 12 months ending September 2026, Tapfiliate’s share of searches among affiliate program platforms worldwide moved from 0.38% to 0.22%, and its estimated monthly branded searches moved from 3.6K to 1.9K.

How did search popularity change for affiliate program platforms worldwide in September 2026?

2 changes

  1. In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.

  2. Estimated monthly branded searches for Tapfiliate worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Awin’s and Tapfiliate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Awin

4 branded search terms

  • awin
  • awin affiliate marketing
  • awin affiliate network
  • awin affiliate program

Tapfiliate

1 branded search term

  • tapfiliate

How the Brand Demand Index is measured

Other head-to-heads among affiliate program platforms

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