Awin vs Rewardful:Which is more popular?
In September 2026, Awin had more branded searches than Rewardful among affiliate program platforms worldwide. Awin had about 105,000 branded searches, while Rewardful had 4,470. Awin made up 11.9% of all affiliate program platform searches we track, and Rewardful accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about affiliate program platforms, Awin and Rewardful each appeared in three of the five answers. Awin was mentioned before Rewardful in three out of four answers that named either.
Who do people search for more?
Awin, about 23 searches for every 1 for Rewardful
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Awin, named ahead of Rewardful in 3 of 4 answers
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Top affiliate program platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Awin was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rewardful was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Awin was listed before Rewardful in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
impact.com1st- Awin2nd
Refersion3rd
ClickBank4th
Amazon Associates5th
UpPromote6th
PartnerStack7th
Rewardful8th
CJ Affiliate9th
Tapfiliate10th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate program platforms
5 answers
Asked ChatGPT
“Which affiliate program platform should I use?”
Asked ChatGPT
“What are the best affiliate program platforms?”
Asked ChatGPT
“What's the best affiliate program platform for an online store?”
Searched Google, AI Overview
“affiliate program platform”
Searched Google, AI Overview
“affiliate program software”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Awin or Rewardful more popular in search?
This chart shows how often people search Google for Awin and Rewardful by name. Each line represents a brand's share of searches for all ten affiliate program platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Awin, Rewardful. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon Associates | ClickBank | Awin | CJ Affiliate | PartnerStack | impact.com | UpPromote | Rewardful | Refersion | Tapfiliate |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 53.1% | 26% | 12.4% | 3.2% | 1.9% | 1.6% | 0.57% | 0.47% | 0.49% | 0.38% |
| Nov 2025 | 54.3% | 26.6% | 10.7% | 2.8% | 2% | 1.6% | 0.58% | 0.59% | 0.49% | 0.39% |
| Dec 2025 | 58.5% | 23.4% | 9.5% | 2.9% | 2.1% | 1.5% | 0.63% | 0.64% | 0.44% | 0.34% |
| Jan 2026 | 61% | 22.4% | 9.1% | 2.3% | 2.1% | 1.3% | 0.6% | 0.61% | 0.35% | 0.33% |
| Feb 2026 | 66.9% | 17.9% | 8.7% | 1.8% | 1.6% | 1.3% | 0.48% | 0.6% | 0.34% | 0.26% |
| Mar 2026 | 67.2% | 15.9% | 7.8% | 4% | 2.2% | 1.2% | 0.64% | 0.53% | 0.3% | 0.23% |
| Apr 2026 | 69.1% | 16.3% | 7.9% | 2.1% | 1.8% | 1.2% | 0.54% | 0.54% | 0.31% | 0.24% |
| May 2026 | 65.9% | 19% | 7.7% | 2% | 2.1% | 1.4% | 0.62% | 0.64% | 0.37% | 0.23% |
| Jun 2026 | 66.1% | 19.1% | 7.7% | 2% | 2.2% | 1.3% | 0.63% | 0.52% | 0.37% | 0.23% |
| Jul 2026 | 67.3% | 16% | 9.4% | 2.4% | 1.8% | 1.4% | 0.64% | 0.53% | 0.31% | 0.23% |
| Aug 2026 | 67.3% | 15.9% | 9.5% | 2.4% | 1.8% | 1.4% | 0.64% | 0.53% | 0.31% | 0.18% |
| Sep 2026 | 64.9% | 15.4% | 11.9% | 2.3% | 2.1% | 1.7% | 0.62% | 0.51% | 0.35% | 0.22% |
How has the Awin and Rewardful comparison changed over the last 12 months?
3 findings
- Awin was ahead of Rewardful in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awin’s share of searches among affiliate program platforms worldwide moved from 12.4% to 11.9%, and its estimated monthly branded searches moved from 117K to 105K.
- Across the 12 months ending September 2026, Rewardful’s share of searches among affiliate program platforms worldwide moved from 0.47% to 0.51%, and its estimated monthly branded searches moved from 4.4K to 4.5K.
How did search popularity change for affiliate program platforms worldwide in September 2026?
1 change
In September 2026, Awin gained share of searches among affiliate program platforms worldwide, from 9.5% to 11.9%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Awin’s and Rewardful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among affiliate program platforms
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