Brandwave

Awin vs FirstPromoter:Which is more popular?

In September 2026, Awin had more branded searches than FirstPromoter among affiliate tracking platforms worldwide. Awin had about 105,000 branded searches, while FirstPromoter had 2,900. Awin made up 56.7% of all affiliate tracking platform searches we track, and FirstPromoter accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about affiliate tracking platforms, FirstPromoter appeared in three of the five answers and Awin in none.

Among affiliate tracking platforms worldwide in September 2026

Who do people search for more?

Awin, about 36 searches for every 1 for FirstPromoter

Awin 105K searchesFirstPromoter 2.9K searches

Who does AI mention more?

FirstPromoter, mentioned in 3 of 5 answers, Awin in 0

FirstPromoter in 3 of 5Awin in 0 of 5

Who does AI recommend more?

FirstPromoter, the only one of the two named

FirstPromoter first in 3Awin never named

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Top affiliate tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FirstPromoter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Awin did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rewardful1st
  2. Tapfiliate2nd
  3. FirstPromoter3rd
  4. Trackdesk4th
  5. PartnerStack5th
  6. Refersion6th
  7. Voluum7th
  8. impact.com8th
  9. Awin–
  10. CJ Affiliate–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about affiliate tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Awin or FirstPromoter more popular in search?

This chart shows how often people search Google for Awin and FirstPromoter by name. Each line represents a brand's share of searches for all 11 affiliate tracking platforms we track, month by month, from English-language searches worldwide.

Awin and FirstPromoter among affiliate tracking platforms worldwide, by month

Share of searches by month for Awin, FirstPromoter. The figures are in the table below the chart.

View monthly share of searches table
MonthAwinCJ AffiliatePartnerStackimpact.comShareASaleRewardfulVoluumRefersionFirstPromoterTapfiliateTrackdesk
Oct 202552%13.3%8.2%6.5%9.9%2%2.4%2.1%1.3%1.6%0.71%
Nov 202548.9%12.6%9.1%7.3%11%2.7%2.2%2.3%1.4%1.8%0.64%
Dec 202546.2%14%10.5%7.5%10.3%3.1%2.5%2.1%1.4%1.6%0.74%
Jan 202648%12.1%11%7.1%10.7%3.2%2.1%1.8%1.4%1.7%0.77%
Feb 202651%10.7%9.7%7.7%9.5%3.5%2.3%2%1.5%1.5%0.68%
Mar 202641.5%21.6%11.8%6.2%9.4%2.8%1.9%1.6%1.5%1.2%0.55%
Apr 202648.6%12.6%11.4%7.3%9%3.3%2.2%1.9%1.4%1.4%0.65%
May 202646.1%12%12.9%8.3%8.4%3.8%2.5%2.2%1.6%1.4%0.74%
Jun 202647%12.1%13.2%7.7%8.6%3.2%2.1%2.3%1.7%1.4%0.76%
Jul 202652.3%13.2%10%7.9%6.5%2.9%1.9%1.7%1.6%1.3%0.7%
Aug 202653.3%13.2%10%7.9%5.4%3%1.9%1.7%1.9%1%0.54%
Sep 202656.7%10.8%10%8%5.4%2.4%1.9%1.7%1.6%1%0.54%

How has the Awin and FirstPromoter comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, Awin gained share of searches among affiliate tracking platforms worldwide, from 53.3% to 56.7%.

  2. In September 2026, FirstPromoter fell from 7th to 9th among affiliate tracking platforms worldwide.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Awin’s and FirstPromoter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Awin

4 branded search terms

  • awin
  • awin affiliate marketing
  • awin affiliate network
  • awin affiliate program

FirstPromoter

1 branded search term

  • firstpromoter

How the Brand Demand Index is measured

Other head-to-heads among affiliate tracking platforms

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