Brandwave

How popular isFirstPromoter?

In September 2026, people searched for FirstPromoter by name about 2,900 times worldwide, about the same as the previous year. These searches made up 1.6% of all global affiliate tracking platform searches, placing FirstPromoter ninth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about affiliate tracking platforms, FirstPromoter appeared in three of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

FirstPromoter is the ninth most searched of 11 competitors and the third most recommended in AI answers.

  1. AwinShare of searches 56.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CJ AffiliateShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PartnerStackShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. impact.comShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. FirstPromoterShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top affiliate tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FirstPromoter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FirstPromoter is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rewardful1st
  2. Tapfiliate2nd
  3. FirstPromoter3rd
  4. Trackdesk4th
  5. PartnerStack5th
  6. Refersion6th
  7. Voluum7th
  8. impact.com8th
  9. Awin–
  10. CJ Affiliate–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about affiliate tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which affiliate tracking platforms compete with FirstPromoter?

FirstPromoter against affiliate tracking platforms worldwide, by month

Share of searches by month for Awin, CJ Affiliate, PartnerStack, impact.com, ShareASale, Rewardful, FirstPromoter. The figures are in the table below the chart.

View monthly share of searches table
MonthAwinCJ AffiliatePartnerStackimpact.comShareASaleRewardfulVoluumRefersionFirstPromoterTapfiliateTrackdesk
Oct 202552%13.3%8.2%6.5%9.9%2%2.4%2.1%1.3%1.6%0.71%
Nov 202548.9%12.6%9.1%7.3%11%2.7%2.2%2.3%1.4%1.8%0.64%
Dec 202546.2%14%10.5%7.5%10.3%3.1%2.5%2.1%1.4%1.6%0.74%
Jan 202648%12.1%11%7.1%10.7%3.2%2.1%1.8%1.4%1.7%0.77%
Feb 202651%10.7%9.7%7.7%9.5%3.5%2.3%2%1.5%1.5%0.68%
Mar 202641.5%21.6%11.8%6.2%9.4%2.8%1.9%1.6%1.5%1.2%0.55%
Apr 202648.6%12.6%11.4%7.3%9%3.3%2.2%1.9%1.4%1.4%0.65%
May 202646.1%12%12.9%8.3%8.4%3.8%2.5%2.2%1.6%1.4%0.74%
Jun 202647%12.1%13.2%7.7%8.6%3.2%2.1%2.3%1.7%1.4%0.76%
Jul 202652.3%13.2%10%7.9%6.5%2.9%1.9%1.7%1.6%1.3%0.7%
Aug 202653.3%13.2%10%7.9%5.4%3%1.9%1.7%1.9%1%0.54%
Sep 202656.7%10.8%10%8%5.4%2.4%1.9%1.7%1.6%1%0.54%

  1. 1.Awin

    56.7%

    Held 1st. 105K estimated branded searches, +6.1% vs prior month. Share +3.4 points.

  2. 2.CJ Affiliate

    10.8%

    Held 2nd. 19.9K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  3. 3.PartnerStack

    10%

    Held 3rd. 18.5K estimated branded searches, -0.48% vs prior month. Share 0 points.

  4. 4.impact.com

    8%

    Held 4th. 14.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ShareASale

    5.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rewardful

    2.4%

    Held 6th. 4.5K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  7. 7.Voluum

    1.9%

    Moved from 8th to 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Refersion

    1.7%

    Moved from 9th to 8th. 3.1K estimated branded searches, -3.4% vs prior month. Share -0.1 points.

  9. 9.FirstPromoter

    1.6%

    Moved from 7th to 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  10. 10.Tapfiliate

    1%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Trackdesk

    0.54%

    Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between FirstPromoter and its closest rivals

Every comparison with FirstPromoter

10 comparisons

How has branded search demand for FirstPromoter changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FirstPromoter worldwide held steady at 2.9K.
  • Across the 12 months ending September 2026, FirstPromoter rose from 10th to 9th among affiliate tracking platforms worldwide.

How did search popularity change for affiliate tracking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Awin gained share of searches among affiliate tracking platforms worldwide, from 53.3% to 56.7%.

  2. In September 2026, CJ Affiliate lost share of searches among affiliate tracking platforms worldwide, from 13.2% to 10.8%.

  3. In September 2026, Rewardful lost share of searches among affiliate tracking platforms worldwide, from 3% to 2.4%.

  4. In September 2026, Refersion rose from 9th to 8th among affiliate tracking platforms worldwide.

  5. In September 2026, Voluum rose from 8th to 7th among affiliate tracking platforms worldwide.

  6. In September 2026, FirstPromoter fell from 7th to 9th among affiliate tracking platforms worldwide.

How are FirstPromoter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using FirstPromoter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • firstpromoter

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How the Brand Demand Index is measured

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