Brandwave

How popular isRewardful?

In September 2026, people searched for Rewardful by name about 4,470 times worldwide, about the same as the previous year. These searches made up 2.4% of all global affiliate tracking platform searches, placing Rewardful sixth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about affiliate tracking platforms, Rewardful appeared in four of the five answers and was the most recommended of the 11.

Search and AI answers in September 2026

Rewardful is the sixth most searched of 11 competitors and the most recommended in AI answers.

  1. AwinShare of searches 56.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CJ AffiliateShare of searches 10.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. PartnerStackShare of searches 10%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. impact.comShare of searches 8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. RewardfulShare of searches 2.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+6 more

Rewardful website (opens in a new tab)

Follow Rewardful and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top affiliate tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rewardful was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rewardful is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rewardful1st
  2. Tapfiliate2nd
  3. FirstPromoter3rd
  4. Trackdesk4th
  5. PartnerStack5th
  6. Refersion6th
  7. Voluum7th
  8. impact.com8th
  9. Awin–
  10. CJ Affiliate–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about affiliate tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which affiliate tracking platforms compete with Rewardful?

Rewardful against affiliate tracking platforms worldwide, by month

Share of searches by month for Awin, CJ Affiliate, PartnerStack, impact.com, ShareASale, Rewardful. The figures are in the table below the chart.

View monthly share of searches table
MonthAwinCJ AffiliatePartnerStackimpact.comShareASaleRewardfulVoluumRefersionFirstPromoterTapfiliateTrackdesk
Oct 202552%13.3%8.2%6.5%9.9%2%2.4%2.1%1.3%1.6%0.71%
Nov 202548.9%12.6%9.1%7.3%11%2.7%2.2%2.3%1.4%1.8%0.64%
Dec 202546.2%14%10.5%7.5%10.3%3.1%2.5%2.1%1.4%1.6%0.74%
Jan 202648%12.1%11%7.1%10.7%3.2%2.1%1.8%1.4%1.7%0.77%
Feb 202651%10.7%9.7%7.7%9.5%3.5%2.3%2%1.5%1.5%0.68%
Mar 202641.5%21.6%11.8%6.2%9.4%2.8%1.9%1.6%1.5%1.2%0.55%
Apr 202648.6%12.6%11.4%7.3%9%3.3%2.2%1.9%1.4%1.4%0.65%
May 202646.1%12%12.9%8.3%8.4%3.8%2.5%2.2%1.6%1.4%0.74%
Jun 202647%12.1%13.2%7.7%8.6%3.2%2.1%2.3%1.7%1.4%0.76%
Jul 202652.3%13.2%10%7.9%6.5%2.9%1.9%1.7%1.6%1.3%0.7%
Aug 202653.3%13.2%10%7.9%5.4%3%1.9%1.7%1.9%1%0.54%
Sep 202656.7%10.8%10%8%5.4%2.4%1.9%1.7%1.6%1%0.54%

  1. 1.Awin

    56.7%

    Held 1st. 105K estimated branded searches, +6.1% vs prior month. Share +3.4 points.

  2. 2.CJ Affiliate

    10.8%

    Held 2nd. 19.9K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  3. 3.PartnerStack

    10%

    Held 3rd. 18.5K estimated branded searches, -0.48% vs prior month. Share 0 points.

  4. 4.impact.com

    8%

    Held 4th. 14.7K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.ShareASale

    5.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rewardful

    2.4%

    Held 6th. 4.5K estimated branded searches, -18.3% vs prior month. Share -0.5 points.

  7. 7.Voluum

    1.9%

    Moved from 8th to 7th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Refersion

    1.7%

    Moved from 9th to 8th. 3.1K estimated branded searches, -3.4% vs prior month. Share -0.1 points.

  9. 9.FirstPromoter

    1.6%

    Moved from 7th to 9th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  10. 10.Tapfiliate

    1%

    Held 10th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Trackdesk

    0.54%

    Held 11th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rewardful and its closest rivals

Every comparison with Rewardful

16 comparisons

How has branded search demand for Rewardful changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rewardful worldwide held steady, from 4.4K to 4.5K.
  • Across the 12 months ending September 2026, Rewardful’s share of searches among affiliate tracking platforms worldwide peaked at 3.8% in May 2026 and was lowest at 2% in October 2025.
  • Across the 12 months ending September 2026, Rewardful rose from 8th to 6th among affiliate tracking platforms worldwide.

How did search popularity change for affiliate tracking platforms worldwide in September 2026?

6 changes

  1. In September 2026, Awin gained share of searches among affiliate tracking platforms worldwide, from 53.3% to 56.7%.

  2. In September 2026, CJ Affiliate lost share of searches among affiliate tracking platforms worldwide, from 13.2% to 10.8%.

  3. In September 2026, Rewardful lost share of searches among affiliate tracking platforms worldwide, from 3% to 2.4%.

  4. In September 2026, Refersion rose from 9th to 8th among affiliate tracking platforms worldwide.

  5. In September 2026, Voluum rose from 8th to 7th among affiliate tracking platforms worldwide.

  6. In September 2026, FirstPromoter fell from 7th to 9th among affiliate tracking platforms worldwide.

How are Rewardful’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rewardful’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rewardful
  • rewardful affiliate

Do you work for Rewardful? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Rewardful compete?

Rewardful is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Affiliate program platforms8th of 100.51%Show ranking
Affiliate tracking platforms6th of 112.4%Shown above
Partner marketing platforms5th of 76.2%Show ranking
Creator with pink hair and a pink jacket

Is Rewardful your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free