Brandwave

ClickBank vs Rewardful:Which is more popular?

In September 2026, ClickBank had more branded searches than Rewardful among affiliate program platforms worldwide. ClickBank had about 135,000 branded searches, while Rewardful had 4,470. ClickBank made up 15.4% of all affiliate program platform searches we track, and Rewardful accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about affiliate program platforms, ClickBank and Rewardful each appeared in three of the five answers. ClickBank was mentioned before Rewardful in three out of four answers that named either.

Among affiliate program platforms worldwide in September 2026

Who do people search for more?

ClickBank, about 30 searches for every 1 for Rewardful

ClickBank 135K searchesRewardful 4.5K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

ClickBank in 3 of 5Rewardful in 3 of 5

Who does AI recommend more?

ClickBank, named ahead of Rewardful in 3 of 4 answers

ClickBank first in 3Rewardful first in 1

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Top affiliate program platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ClickBank was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rewardful was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. ClickBank was listed before Rewardful in three out of four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Awin2nd
  3. Refersion3rd
  4. ClickBank4th
  5. Amazon Associates5th
  6. UpPromote6th
  7. PartnerStack7th
  8. Rewardful8th
  9. CJ Affiliate9th
  10. Tapfiliate10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Awin3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UpPromote3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rewardful3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tapfiliate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate program platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is ClickBank or Rewardful more popular in search?

This chart shows how often people search Google for ClickBank and Rewardful by name. Each line represents a brand's share of searches for all ten affiliate program platforms we track, month by month, from English-language searches worldwide.

ClickBank and Rewardful among affiliate program platforms worldwide, by month

Share of searches by month for ClickBank, Rewardful. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

How has the ClickBank and Rewardful comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate program platforms worldwide in September 2026?

1 change

  1. In September 2026, ClickBank lost share of searches among affiliate program platforms worldwide, from 15.9% to 15.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ClickBank’s and Rewardful’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ClickBank

1 branded search term

  • clickbank

Rewardful

2 branded search terms

  • rewardful
  • rewardful affiliate

How the Brand Demand Index is measured

Other head-to-heads among affiliate program platforms

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