CJ Affiliate vs FirstPromoter:Which is more popular?
In September 2026, CJ Affiliate had more branded searches than FirstPromoter among affiliate tracking platforms worldwide. CJ Affiliate had about 19,900 branded searches, while FirstPromoter had 2,900. CJ Affiliate made up 10.8% of all affiliate tracking platform searches we track, and FirstPromoter accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about affiliate tracking platforms, FirstPromoter appeared in three of the five answers and CJ Affiliate in none.
Who do people search for more?
CJ Affiliate, about 7 searches for every 1 for FirstPromoter
Who does AI mention more?
FirstPromoter, mentioned in 3 of 5 answers, CJ Affiliate in 0
Who does AI recommend more?
FirstPromoter, the only one of the two named
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Top affiliate tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, FirstPromoter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. CJ Affiliate did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rewardful1st
Tapfiliate2nd- FirstPromoter3rd
Trackdesk4th
PartnerStack5th
Refersion6th
Voluum7th
impact.com8th
Awin–- CJ Affiliate–
- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate tracking platforms
5 answers
Asked ChatGPT
“Which affiliate tracking platform should I use?”
Asked ChatGPT
“What are the best affiliate tracking platforms?”
Asked ChatGPT
“What's the best affiliate tracking platform for a subscription business?”
Searched Google, AI Overview
“affiliate tracking software”
Searched Google, AI Overview
“affiliate tracking platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is CJ Affiliate or FirstPromoter more popular in search?
This chart shows how often people search Google for CJ Affiliate and FirstPromoter by name. Each line represents a brand's share of searches for all 11 affiliate tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for CJ Affiliate, FirstPromoter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Awin | CJ Affiliate | PartnerStack | impact.com | ShareASale | Rewardful | Voluum | Refersion | FirstPromoter | Tapfiliate | Trackdesk |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 13.3% | 8.2% | 6.5% | 9.9% | 2% | 2.4% | 2.1% | 1.3% | 1.6% | 0.71% |
| Nov 2025 | 48.9% | 12.6% | 9.1% | 7.3% | 11% | 2.7% | 2.2% | 2.3% | 1.4% | 1.8% | 0.64% |
| Dec 2025 | 46.2% | 14% | 10.5% | 7.5% | 10.3% | 3.1% | 2.5% | 2.1% | 1.4% | 1.6% | 0.74% |
| Jan 2026 | 48% | 12.1% | 11% | 7.1% | 10.7% | 3.2% | 2.1% | 1.8% | 1.4% | 1.7% | 0.77% |
| Feb 2026 | 51% | 10.7% | 9.7% | 7.7% | 9.5% | 3.5% | 2.3% | 2% | 1.5% | 1.5% | 0.68% |
| Mar 2026 | 41.5% | 21.6% | 11.8% | 6.2% | 9.4% | 2.8% | 1.9% | 1.6% | 1.5% | 1.2% | 0.55% |
| Apr 2026 | 48.6% | 12.6% | 11.4% | 7.3% | 9% | 3.3% | 2.2% | 1.9% | 1.4% | 1.4% | 0.65% |
| May 2026 | 46.1% | 12% | 12.9% | 8.3% | 8.4% | 3.8% | 2.5% | 2.2% | 1.6% | 1.4% | 0.74% |
| Jun 2026 | 47% | 12.1% | 13.2% | 7.7% | 8.6% | 3.2% | 2.1% | 2.3% | 1.7% | 1.4% | 0.76% |
| Jul 2026 | 52.3% | 13.2% | 10% | 7.9% | 6.5% | 2.9% | 1.9% | 1.7% | 1.6% | 1.3% | 0.7% |
| Aug 2026 | 53.3% | 13.2% | 10% | 7.9% | 5.4% | 3% | 1.9% | 1.7% | 1.9% | 1% | 0.54% |
| Sep 2026 | 56.7% | 10.8% | 10% | 8% | 5.4% | 2.4% | 1.9% | 1.7% | 1.6% | 1% | 0.54% |
How has the CJ Affiliate and FirstPromoter comparison changed over the last 12 months?
3 findings
- CJ Affiliate was ahead of FirstPromoter in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CJ Affiliate’s share of searches among affiliate tracking platforms worldwide moved from 13.3% to 10.8%, and its estimated monthly branded searches moved from 29.9K to 19.9K.
- Across the 12 months ending September 2026, FirstPromoter’s share of searches among affiliate tracking platforms worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for affiliate tracking platforms worldwide in September 2026?
2 changes
In September 2026, CJ Affiliate lost share of searches among affiliate tracking platforms worldwide, from 13.2% to 10.8%.
In September 2026, FirstPromoter fell from 7th to 9th among affiliate tracking platforms worldwide.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using CJ Affiliate’s and FirstPromoter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CJ Affiliate
3 branded search terms
- cj affiliate
- cj affiliate program
- cjaffiliate
FirstPromoter
1 branded search term
- firstpromoter
Other head-to-heads among affiliate tracking platforms
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