Awin vs impact.com:Which is more popular?
In September 2026, Awin had more branded searches than impact.com among affiliate tracking platforms worldwide. Awin had about 105,000 branded searches, while impact.com had 14,700. Awin made up 56.7% of all affiliate tracking platform searches we track, and impact.com accounted for 8%. When we asked ChatGPT and Google AI Overviews about affiliate tracking platforms, impact.com appeared in one of the five answers and Awin in none.
Who do people search for more?
Awin, about 7 searches for every 1 for impact.com
Who does AI mention more?
impact.com, mentioned in 1 of 5 answers, Awin in 0
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Top affiliate tracking platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, impact.com was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Awin did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rewardful1st
Tapfiliate2nd
FirstPromoter3rd
Trackdesk4th
PartnerStack5th
Refersion6th
Voluum7th- impact.com8th
- Awin–
CJ Affiliate–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about affiliate tracking platforms
5 answers
Asked ChatGPT
“Which affiliate tracking platform should I use?”
Asked ChatGPT
“What are the best affiliate tracking platforms?”
Asked ChatGPT
“What's the best affiliate tracking platform for a subscription business?”
Searched Google, AI Overview
“affiliate tracking software”
Searched Google, AI Overview
“affiliate tracking platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Awin or impact.com more popular in search?
This chart shows how often people search Google for Awin and impact.com by name. Each line represents a brand's share of searches for all 11 affiliate tracking platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Awin, impact.com. The figures are in the table below the chart.
View monthly share of searches table
| Month | Awin | CJ Affiliate | PartnerStack | impact.com | ShareASale | Rewardful | Voluum | Refersion | FirstPromoter | Tapfiliate | Trackdesk |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 52% | 13.3% | 8.2% | 6.5% | 9.9% | 2% | 2.4% | 2.1% | 1.3% | 1.6% | 0.71% |
| Nov 2025 | 48.9% | 12.6% | 9.1% | 7.3% | 11% | 2.7% | 2.2% | 2.3% | 1.4% | 1.8% | 0.64% |
| Dec 2025 | 46.2% | 14% | 10.5% | 7.5% | 10.3% | 3.1% | 2.5% | 2.1% | 1.4% | 1.6% | 0.74% |
| Jan 2026 | 48% | 12.1% | 11% | 7.1% | 10.7% | 3.2% | 2.1% | 1.8% | 1.4% | 1.7% | 0.77% |
| Feb 2026 | 51% | 10.7% | 9.7% | 7.7% | 9.5% | 3.5% | 2.3% | 2% | 1.5% | 1.5% | 0.68% |
| Mar 2026 | 41.5% | 21.6% | 11.8% | 6.2% | 9.4% | 2.8% | 1.9% | 1.6% | 1.5% | 1.2% | 0.55% |
| Apr 2026 | 48.6% | 12.6% | 11.4% | 7.3% | 9% | 3.3% | 2.2% | 1.9% | 1.4% | 1.4% | 0.65% |
| May 2026 | 46.1% | 12% | 12.9% | 8.3% | 8.4% | 3.8% | 2.5% | 2.2% | 1.6% | 1.4% | 0.74% |
| Jun 2026 | 47% | 12.1% | 13.2% | 7.7% | 8.6% | 3.2% | 2.1% | 2.3% | 1.7% | 1.4% | 0.76% |
| Jul 2026 | 52.3% | 13.2% | 10% | 7.9% | 6.5% | 2.9% | 1.9% | 1.7% | 1.6% | 1.3% | 0.7% |
| Aug 2026 | 53.3% | 13.2% | 10% | 7.9% | 5.4% | 3% | 1.9% | 1.7% | 1.9% | 1% | 0.54% |
| Sep 2026 | 56.7% | 10.8% | 10% | 8% | 5.4% | 2.4% | 1.9% | 1.7% | 1.6% | 1% | 0.54% |
How has the Awin and impact.com comparison changed over the last 12 months?
3 findings
- Awin was ahead of impact.com in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Awin’s share of searches among affiliate tracking platforms worldwide moved from 52% to 56.7%, and its estimated monthly branded searches moved from 117K to 105K.
- Across the 12 months ending September 2026, impact.com’s share of searches among affiliate tracking platforms worldwide moved from 6.5% to 8%, and its estimated monthly branded searches held steady at 14.7K.
How did search popularity change for affiliate tracking platforms worldwide in September 2026?
1 change
In September 2026, Awin gained share of searches among affiliate tracking platforms worldwide, from 53.3% to 56.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Awin’s and impact.com’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Awin
4 branded search terms
- awin
- awin affiliate marketing
- awin affiliate network
- awin affiliate program
impact.com
2 branded search terms
- impact affiliate
- impact.com
Other head-to-heads among affiliate tracking platforms
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