Brandwave

FirstPromoter vs PartnerStack:Which is more popular?

In September 2026, PartnerStack had more branded searches than FirstPromoter among affiliate tracking platforms worldwide. PartnerStack had about 18,500 branded searches, while FirstPromoter had 2,900. PartnerStack made up 10% of all affiliate tracking platform searches we track, and FirstPromoter accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about affiliate tracking platforms, FirstPromoter and PartnerStack each appeared in three of the five answers. FirstPromoter was mentioned before PartnerStack in two out of three answers that named either.

Among affiliate tracking platforms worldwide in September 2026

Who do people search for more?

PartnerStack, about 6 searches for every 1 for FirstPromoter

PartnerStack 18.5K searchesFirstPromoter 2.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

FirstPromoter in 3 of 5PartnerStack in 3 of 5

Who does AI recommend more?

FirstPromoter, named ahead of PartnerStack in 2 of 3 answers

FirstPromoter first in 2PartnerStack first in 1

Follow FirstPromoter vs PartnerStack and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top affiliate tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, FirstPromoter and PartnerStack were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. FirstPromoter was listed before PartnerStack in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rewardful1st
  2. Tapfiliate2nd
  3. FirstPromoter3rd
  4. Trackdesk4th
  5. PartnerStack5th
  6. Refersion6th
  7. Voluum7th
  8. impact.com8th
  9. Awin–
  10. CJ Affiliate–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about affiliate tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FirstPromoter or PartnerStack more popular in search?

This chart shows how often people search Google for FirstPromoter and PartnerStack by name. Each line represents a brand's share of searches for all 11 affiliate tracking platforms we track, month by month, from English-language searches worldwide.

FirstPromoter and PartnerStack among affiliate tracking platforms worldwide, by month

Share of searches by month for PartnerStack, FirstPromoter. The figures are in the table below the chart.

View monthly share of searches table
MonthAwinCJ AffiliatePartnerStackimpact.comShareASaleRewardfulVoluumRefersionFirstPromoterTapfiliateTrackdesk
Oct 202552%13.3%8.2%6.5%9.9%2%2.4%2.1%1.3%1.6%0.71%
Nov 202548.9%12.6%9.1%7.3%11%2.7%2.2%2.3%1.4%1.8%0.64%
Dec 202546.2%14%10.5%7.5%10.3%3.1%2.5%2.1%1.4%1.6%0.74%
Jan 202648%12.1%11%7.1%10.7%3.2%2.1%1.8%1.4%1.7%0.77%
Feb 202651%10.7%9.7%7.7%9.5%3.5%2.3%2%1.5%1.5%0.68%
Mar 202641.5%21.6%11.8%6.2%9.4%2.8%1.9%1.6%1.5%1.2%0.55%
Apr 202648.6%12.6%11.4%7.3%9%3.3%2.2%1.9%1.4%1.4%0.65%
May 202646.1%12%12.9%8.3%8.4%3.8%2.5%2.2%1.6%1.4%0.74%
Jun 202647%12.1%13.2%7.7%8.6%3.2%2.1%2.3%1.7%1.4%0.76%
Jul 202652.3%13.2%10%7.9%6.5%2.9%1.9%1.7%1.6%1.3%0.7%
Aug 202653.3%13.2%10%7.9%5.4%3%1.9%1.7%1.9%1%0.54%
Sep 202656.7%10.8%10%8%5.4%2.4%1.9%1.7%1.6%1%0.54%

How has the FirstPromoter and PartnerStack comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate tracking platforms worldwide in September 2026?

1 change

  1. In September 2026, FirstPromoter fell from 7th to 9th among affiliate tracking platforms worldwide.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using FirstPromoter’s and PartnerStack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FirstPromoter

1 branded search term

  • firstpromoter

PartnerStack

2 branded search terms

  • partnerstack
  • partnerstack affiliate

How the Brand Demand Index is measured

Other head-to-heads among affiliate tracking platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free