Brandwave

FirstPromoter vs Tapfiliate:Which is more popular?

In September 2026, FirstPromoter had more branded searches than Tapfiliate among affiliate tracking platforms worldwide. FirstPromoter had about 2,900 branded searches, while Tapfiliate had 1,900. FirstPromoter made up 1.6% of all affiliate tracking platform searches we track, and Tapfiliate accounted for 1%. When we asked ChatGPT and Google AI Overviews about affiliate tracking platforms, Tapfiliate appeared in all five answers and FirstPromoter in three. Tapfiliate was mentioned before FirstPromoter in three out of five answers.

Among affiliate tracking platforms worldwide in September 2026

Who do people search for more?

FirstPromoter, about 53% more searches than Tapfiliate

FirstPromoter 2.9K searchesTapfiliate 1.9K searches

Who does AI mention more?

Tapfiliate, mentioned in every answer we collected

Tapfiliate in 5 of 5FirstPromoter in 3 of 5

Who does AI recommend more?

Tapfiliate, named ahead of FirstPromoter in 3 of 5 answers

Tapfiliate first in 3FirstPromoter first in 2

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Top affiliate tracking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tapfiliate appeared in all five answers. FirstPromoter was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tapfiliate was listed before FirstPromoter in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rewardful1st
  2. Tapfiliate2nd
  3. FirstPromoter3rd
  4. Trackdesk4th
  5. PartnerStack5th
  6. Refersion6th
  7. Voluum7th
  8. impact.com8th
  9. Awin–
  10. CJ Affiliate–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tapfiliate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rewardful4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voluum3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FirstPromoter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Trackdesk3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refersion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • impact.com1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Awin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • CJ Affiliate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about affiliate tracking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is FirstPromoter or Tapfiliate more popular in search?

This chart shows how often people search Google for FirstPromoter and Tapfiliate by name. Each line represents a brand's share of searches for all 11 affiliate tracking platforms we track, month by month, from English-language searches worldwide.

FirstPromoter and Tapfiliate among affiliate tracking platforms worldwide, by month

Share of searches by month for FirstPromoter, Tapfiliate. The figures are in the table below the chart.

View monthly share of searches table
MonthAwinCJ AffiliatePartnerStackimpact.comShareASaleRewardfulVoluumRefersionFirstPromoterTapfiliateTrackdesk
Oct 202552%13.3%8.2%6.5%9.9%2%2.4%2.1%1.3%1.6%0.71%
Nov 202548.9%12.6%9.1%7.3%11%2.7%2.2%2.3%1.4%1.8%0.64%
Dec 202546.2%14%10.5%7.5%10.3%3.1%2.5%2.1%1.4%1.6%0.74%
Jan 202648%12.1%11%7.1%10.7%3.2%2.1%1.8%1.4%1.7%0.77%
Feb 202651%10.7%9.7%7.7%9.5%3.5%2.3%2%1.5%1.5%0.68%
Mar 202641.5%21.6%11.8%6.2%9.4%2.8%1.9%1.6%1.5%1.2%0.55%
Apr 202648.6%12.6%11.4%7.3%9%3.3%2.2%1.9%1.4%1.4%0.65%
May 202646.1%12%12.9%8.3%8.4%3.8%2.5%2.2%1.6%1.4%0.74%
Jun 202647%12.1%13.2%7.7%8.6%3.2%2.1%2.3%1.7%1.4%0.76%
Jul 202652.3%13.2%10%7.9%6.5%2.9%1.9%1.7%1.6%1.3%0.7%
Aug 202653.3%13.2%10%7.9%5.4%3%1.9%1.7%1.9%1%0.54%
Sep 202656.7%10.8%10%8%5.4%2.4%1.9%1.7%1.6%1%0.54%

How has the FirstPromoter and Tapfiliate comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate tracking platforms worldwide in September 2026?

2 changes

  1. In September 2026, FirstPromoter fell from 7th to 9th among affiliate tracking platforms worldwide.

  2. Estimated monthly branded searches for Tapfiliate worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FirstPromoter’s and Tapfiliate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

FirstPromoter

1 branded search term

  • firstpromoter

Tapfiliate

1 branded search term

  • tapfiliate

How the Brand Demand Index is measured

Other head-to-heads among affiliate tracking platforms

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