CJ Affiliate vs Rakuten Advertising:Which is more popular by branded search?
In August 2026, CJ Affiliate had more branded searches than Rakuten Advertising among affiliate networks worldwide. CJ Affiliate was estimated to have 24.7K branded searches compared to Rakuten Advertising’s 8.5K, and held a 16.5% Share of Search versus Rakuten Advertising’s 5.7%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Follow CJ Affiliate vs Rakuten Advertising and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, CJ Affiliate or Rakuten Advertising?
Compare affiliate networks that connect advertisers with publishers and creator partners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for CJ Affiliate, Rakuten Advertising. The figures are in the table below the chart.
View monthly share of search table
| Month | Awin | CJ Affiliate | impact.com | Rakuten Advertising | Partnerize |
|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 16.7% | 5.1% | 8.6% | 4.9% |
| Nov 2025 | 60.9% | 16.1% | 5.8% | 11.8% | 5.4% |
| Dec 2025 | 59.7% | 18.2% | 5.6% | 11.2% | 5.3% |
| Jan 2026 | 63.2% | 16% | 6% | 8% | 6.8% |
| Feb 2026 | 64.6% | 13.6% | 6.1% | 10% | 5.7% |
| Mar 2026 | 55.2% | 28.6% | 5.6% | 5.8% | 4.8% |
| Apr 2026 | 62.8% | 16.7% | 6.5% | 8.4% | 5.5% |
| May 2026 | 61.9% | 16.5% | 8% | 6.7% | 6.8% |
| Jun 2026 | 64.1% | 16.6% | 6.9% | 6.8% | 5.5% |
| Jul 2026 | 65.2% | 16.6% | 6.8% | 5.6% | 5.7% |
| Aug 2026 | 66.3% | 16.5% | 6.8% | 5.7% | 4.7% |
| Sep 2026 | — | — | — | — | — |
How has the CJ Affiliate and Rakuten Advertising comparison changed over the last 12 months?
3 findings
- CJ Affiliate was ahead of Rakuten Advertising in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CJ Affiliate’s estimated Share of Search among affiliate networks worldwide moved from 16.7% to 16.5%, and its estimated monthly branded searches moved from 30.4K to 24.7K.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide moved from 8.6% to 5.7%, and its estimated monthly branded searches moved from 15.7K to 8.5K.
How did search popularity change for affiliate networks worldwide in August 2026?
2 changes
In August 2026, Rakuten Advertising rose from 5th to 4th among affiliate networks worldwide.
Estimated monthly branded searches for CJ Affiliate worldwide fell 18.6% over 11 measured months, from 30.4K to 24.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using CJ Affiliate’s and Rakuten Advertising’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
CJ Affiliate
5 branded search terms
- cj affiliate
- cj affiliate affiliate network
- cj affiliate affiliate networks
- cj affiliate marketing
- cj affiliate program
Rakuten Advertising
4 branded search terms
- rakuten advertising
- rakuten advertising affiliate marketing
- rakuten advertising affiliate network
- rakuten advertising affiliate program
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.