How popular isRakuten Advertising in search?
In August 2026, there were an estimated 8.5K branded searches for Rakuten Advertising worldwide which is down 45.7% over the last 11 months. Rakuten Advertising holds 5.7% estimated Share of Search among affiliate networks worldwide and is ranked 4th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Awin66.3%
CJ Affiliate16.5%
impact.com6.8%
Rakuten Advertising5.7%
Partnerize4.7%
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Which affiliate networks compete with Rakuten Advertising?
Share of Search by month for Awin, CJ Affiliate, impact.com, Rakuten Advertising, Partnerize. The figures are in the table below the chart.
View monthly share of search table
| Month | Awin | CJ Affiliate | impact.com | Rakuten Advertising | Partnerize |
|---|---|---|---|---|---|
| Oct 2025 | 64.7% | 16.7% | 5.1% | 8.6% | 4.9% |
| Nov 2025 | 60.9% | 16.1% | 5.8% | 11.8% | 5.4% |
| Dec 2025 | 59.7% | 18.2% | 5.6% | 11.2% | 5.3% |
| Jan 2026 | 63.2% | 16% | 6% | 8% | 6.8% |
| Feb 2026 | 64.6% | 13.6% | 6.1% | 10% | 5.7% |
| Mar 2026 | 55.2% | 28.6% | 5.6% | 5.8% | 4.8% |
| Apr 2026 | 62.8% | 16.7% | 6.5% | 8.4% | 5.5% |
| May 2026 | 61.9% | 16.5% | 8% | 6.7% | 6.8% |
| Jun 2026 | 64.1% | 16.6% | 6.9% | 6.8% | 5.5% |
| Jul 2026 | 65.2% | 16.6% | 6.8% | 5.6% | 5.7% |
| Aug 2026 | 66.3% | 16.5% | 6.8% | 5.7% | 4.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.3% | 99.4K | +1.6% | +1.1 points | |
| 2, held 2nd | 16.5% | 24.7K | -0.84% | -0.1 points | |
| 3, held 3rd | 6.8% | 10.1K | -0.59% | 0 points | |
| 4, moved from 5th to 4th | 5.7% | 8.5K | +0.95% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.7% | 7K | -18% | -1 pointsmoved from 4th to 5th |
1.
66.3%
held 1st · 99.4K estimated branded searches · +1.6% vs prior month · +1.1 points
16.5%
held 2nd · 24.7K estimated branded searches · -0.84% vs prior month · -0.1 points
6.8%
held 3rd · 10.1K estimated branded searches · -0.59% vs prior month · 0 points
5.7%
moved from 5th to 4th · 8.5K estimated branded searches · +0.95% vs prior month · +0.1 points
4.7%
moved from 4th to 5th · 7K estimated branded searches · -18% vs prior month · -1 points
Compare search popularity between Rakuten Advertising and its closest rivals
How has branded search demand for Rakuten Advertising changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rakuten Advertising worldwide fell from 15.7K to 8.5K.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide decreased from 8.6% to 5.7%.
- Across the 11 months ending August 2026, Rakuten Advertising’s estimated Share of Search among affiliate networks worldwide peaked at 11.8% in November 2025 and was lowest at 5.6% in July 2026.
- Across the 11 months ending August 2026, Rakuten Advertising fell from 3rd to 4th among affiliate networks worldwide.
How did search popularity change for affiliate networks worldwide in August 2026?
5 changes
In August 2026, Awin gained estimated Share of Search among affiliate networks worldwide, from 65.2% to 66.3%.
In August 2026, Partnerize lost estimated Share of Search among affiliate networks worldwide, from 5.7% to 4.7%.
impact.com’s estimated Share of Search among affiliate networks worldwide has lost ground for 3 months in a row, from 8% to 6.8% in August 2026.
In August 2026, Rakuten Advertising rose from 5th to 4th among affiliate networks worldwide.
Estimated monthly branded searches for CJ Affiliate worldwide fell 18.6% over 11 measured months, from 30.4K to 24.7K in August 2026.
How is Rakuten Advertising measured?
Brandwave collects information about searches that people make online using Rakuten Advertising’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- rakuten advertising
- rakuten advertising affiliate marketing
- rakuten advertising affiliate network
- rakuten advertising affiliate program
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