Brandwave

Amazon Associates vs Tapfiliate:Which is searched more?

In September 2026, Amazon Associates had more branded searches than Tapfiliate among affiliate program platforms worldwide. Amazon Associates had about 569,000 branded searches, while Tapfiliate had 1,900. Amazon Associates made up 64.9% of all affiliate program platform searches we track, and Tapfiliate accounted for 0.22%. These are worldwide searches for English-language branded terms.

Share of searches among affiliate program platforms worldwide in September 2026Is Amazon Associates or Tapfiliate more popular in search?
Amazon Associates64.9%569K searches
vs
Tapfiliate0.22%1.9K searches

Follow Amazon Associates vs Tapfiliate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Is Amazon Associates or Tapfiliate more popular in search?

Compare software for recruiting partners, tracking referrals, and managing affiliate payouts. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Amazon Associates and Tapfiliate among affiliate program platforms worldwide, by month

Share of searches by month for Amazon Associates, Tapfiliate. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comUpPromoteRewardfulRefersionTapfiliate
Oct 202553.1%26%12.4%3.2%1.9%1.6%0.57%0.47%0.49%0.38%
Nov 202554.3%26.6%10.7%2.8%2%1.6%0.58%0.59%0.49%0.39%
Dec 202558.5%23.4%9.5%2.9%2.1%1.5%0.63%0.64%0.44%0.34%
Jan 202661%22.4%9.1%2.3%2.1%1.3%0.6%0.61%0.35%0.33%
Feb 202666.9%17.9%8.7%1.8%1.6%1.3%0.48%0.6%0.34%0.26%
Mar 202667.2%15.9%7.8%4%2.2%1.2%0.64%0.53%0.3%0.23%
Apr 202669.1%16.3%7.9%2.1%1.8%1.2%0.54%0.54%0.31%0.24%
May 202665.9%19%7.7%2%2.1%1.4%0.62%0.64%0.37%0.23%
Jun 202666.1%19.1%7.7%2%2.2%1.3%0.63%0.52%0.37%0.23%
Jul 202667.3%16%9.4%2.4%1.8%1.4%0.64%0.53%0.31%0.23%
Aug 202667.3%15.9%9.5%2.4%1.8%1.4%0.64%0.53%0.31%0.18%
Sep 202664.9%15.4%11.9%2.3%2.1%1.7%0.62%0.51%0.35%0.22%

How has the Amazon Associates and Tapfiliate comparison changed over the last 12 months?

3 findings

How did search popularity change for affiliate program platforms worldwide in September 2026?

2 changes

  1. In September 2026, Amazon Associates lost share of searches among affiliate program platforms worldwide, from 67.3% to 64.9%.

  2. Estimated monthly branded searches for Tapfiliate worldwide fell 47.2% over 12 measured months, from 3.6K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Amazon Associates’ and Tapfiliate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Amazon Associates

2 branded search terms

  • amazon affiliate program
  • amazon associates

Tapfiliate

1 branded search term

  • tapfiliate

How the Brand Demand Index is measured

Other head-to-heads among affiliate program platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free