Brandwave

How popular isAmazon Associates?

In September 2026, people searched for Amazon Associates by name about 569,000 times worldwide, a 13.3% increase from the previous year. These searches made up 64.2% of all global affiliate marketing platform searches, placing Amazon Associates first out of nine platforms. When we asked both ChatGPT and Google AI Overviews about affiliate marketing platforms, Amazon Associates appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Amazon Associates is the most searched of 9 competitors and the second most recommended in AI answers.

  1. Amazon AssociatesShare of searches 64.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. ClickBankShare of searches 15.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. AwinShare of searches 11.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CJ AffiliateShare of searches 2.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. PartnerStackShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th

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Top affiliate marketing platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amazon Associates was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Amazon Associates is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. impact.com1st
  2. Amazon Associates2nd
  3. Awin3rd
  4. ClickBank4th
  5. CJ Affiliate5th
  6. PartnerStack6th
  7. ShareASale7th
  8. Rakuten Advertising8th
  9. Partnerize–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • impact.com5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Awin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PartnerStack4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Amazon Associates3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ClickBank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CJ Affiliate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ShareASale1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rakuten Advertising1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Partnerize0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about affiliate marketing platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which affiliate marketing platforms compete with Amazon Associates?

Amazon Associates against affiliate marketing platforms worldwide, by month

Share of searches by month for Amazon Associates, ClickBank, Awin, CJ Affiliate, PartnerStack. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon AssociatesClickBankAwinCJ AffiliatePartnerStackimpact.comShareASalePartnerizeRakuten Advertising
Oct 202551.6%25.3%12%3.1%1.9%1.5%2.3%0.9%1.5%
Nov 202552.6%25.8%10.3%2.7%1.9%1.5%2.3%0.92%1.9%
Dec 202557%22.8%9.2%2.8%2.1%1.5%2.1%0.81%1.7%
Jan 202659.7%21.9%8.9%2.2%2%1.3%2%0.95%1.1%
Feb 202665.6%17.6%8.5%1.8%1.6%1.3%1.6%0.76%1.3%
Mar 202666.3%15.7%7.7%4%2.1%1.1%1.7%0.67%0.77%
Apr 202668.1%16.1%7.8%2%1.8%1.2%1.4%0.69%0.97%
May 202665.2%18.8%7.6%2%2.1%1.4%1.4%0.84%0.76%
Jun 202665.4%18.9%7.6%1.9%2.1%1.2%1.4%0.66%0.76%
Jul 202666.6%15.8%9.3%2.3%1.7%1.4%1.2%0.82%0.78%
Aug 202666.8%15.8%9.5%2.3%1.7%1.4%0.95%0.67%0.78%
Sep 202664.2%15.2%11.8%2.2%2%1.7%1.1%0.96%0.74%

  1. 1.Amazon Associates

    64.2%

    Held 1st. 569K estimated branded searches, -18.2% vs prior month. Share -2.6 points.

  2. 2.ClickBank

    15.2%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  3. 3.Awin

    11.8%

    Held 3rd. 105K estimated branded searches, +6.1% vs prior month. Share +2.3 points.

  4. 4.CJ Affiliate

    2.2%

    Held 4th. 19.9K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  5. 5.PartnerStack

    2%

    Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.impact.com

    1.7%

    Held 6th. 14.7K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.ShareASale

    1.1%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  8. 8.Partnerize

    0.96%

    Moved from 9th to 8th. 8.5K estimated branded searches, +21.7% vs prior month. Share +0.3 points.

  9. 9.Rakuten Advertising

    0.74%

    Moved from 8th to 9th. 6.6K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Amazon Associates and its closest rivals

Every comparison with Amazon Associates

12 comparisons

How has branded search demand for Amazon Associates changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amazon Associates worldwide rose from 502K to 569K.
  • Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate marketing platforms worldwide increased from 51.6% to 64.2%.
  • Across the 12 months ending September 2026, Amazon Associates’ share of searches among affiliate marketing platforms worldwide peaked at 68.1% in April 2026 and was lowest at 51.6% in October 2025.

How did search popularity change for affiliate marketing platforms worldwide in September 2026?

6 changes

  1. In September 2026, Awin gained share of searches among affiliate marketing platforms worldwide, from 9.5% to 11.8%.

  2. In September 2026, Amazon Associates lost share of searches among affiliate marketing platforms worldwide, from 66.8% to 64.2%.

  3. In September 2026, ClickBank lost share of searches among affiliate marketing platforms worldwide, from 15.8% to 15.2%.

  4. In September 2026, Partnerize rose from 9th to 8th among affiliate marketing platforms worldwide.

  5. In September 2026, Rakuten Advertising fell from 8th to 9th among affiliate marketing platforms worldwide.

  6. Estimated monthly branded searches for ShareASale worldwide fell 55.4% over 12 measured months, from 22.2K to 9.9K in September 2026.

How are Amazon Associates’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amazon Associates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amazon affiliate program
  • amazon associates

How the Brand Demand Index is measured

Do you work for Amazon Associates? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Amazon Associates compete?

Amazon Associates is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Affiliate marketing platforms1st of 964.2%Shown above
Affiliate program platforms1st of 1064.9%Show ranking
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Is Amazon Associates your brand?

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