Brandwave

How popular isAdobe Lightroom?

In September 2026, people searched for Adobe Lightroom by name about 1.2 million times worldwide, a 6.9% decrease from the previous year. These searches made up 25% of all global photo enhancer app searches, placing Adobe Lightroom second out of eight apps. When we asked both ChatGPT and Google AI Overviews about photo enhancer apps, Adobe Lightroom appeared in four of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Adobe Lightroom is the second most searched of 8 competitors and the second most recommended in AI answers.

  1. PicsartShare of searches 38.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Adobe LightroomShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ReminiShare of searches 13.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. FotorShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SnapseedShare of searches 7.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+3 more

Adobe Lightroom website (opens in a new tab)

Follow Adobe Lightroom and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top photo enhancer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adobe Lightroom is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Remini1st
  2. Adobe Lightroom2nd
  3. Snapseed3rd
  4. Picsart4th
  5. YouCam Enhance5th
  6. Topaz Labs6th
  7. Fotor–
  8. Upscayl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapseed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouCam Enhance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Topaz Labs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo enhancer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which photo enhancer apps compete with Adobe Lightroom?

Adobe Lightroom against photo enhancer apps worldwide, by month

Share of searches by month for Picsart, Adobe Lightroom, Remini, Fotor, Snapseed, Upscayl. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomReminiFotorSnapseedUpscaylTopaz LabsYouCam Enhance
Oct 202533.1%19.4%27.1%11.2%6.3%1.7%0.77%0.42%
Nov 202537%20.1%23.3%10%6.7%1.8%0.83%0.3%
Dec 202536.1%19.6%22.8%11.5%6.6%2.2%0.81%0.3%
Jan 202636.7%20.7%23.5%8.4%6.8%2.8%0.84%0.25%
Feb 202638.6%21.9%21.1%8.3%6.2%3.1%0.75%0.18%
Mar 202636%20.6%23.7%8.8%6.7%3.4%0.68%0.17%
Apr 202640.1%19.7%22.2%7.6%6.4%3.2%0.65%0.16%
May 202641.2%19.9%19.8%5.7%8.4%4.2%0.69%0.11%
Jun 202642.9%21.4%17.8%5.9%6.5%4.6%0.92%0.08%
Jul 202645.6%19.9%15.7%6.2%6.8%4.9%0.81%0.07%
Aug 202642.6%21.9%14.8%8.9%6.5%4.7%0.63%0.07%
Sep 202638.8%25%13.8%9.1%7.1%5.3%0.87%0.08%

  1. 1.Picsart

    38.8%

    Held 1st. 1.8M estimated branded searches, -20.1% vs prior month. Share -3.9 points.

  2. 2.Adobe Lightroom

    25%

    Held 2nd. 1.2M estimated branded searches, +0.71% vs prior month. Share +3.2 points.

  3. 3.Remini

    13.8%

    Held 3rd. 641K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Fotor

    9.1%

    Held 4th. 423K estimated branded searches, -10.2% vs prior month. Share +0.2 points.

  5. 5.Snapseed

    7.1%

    Held 5th. 329K estimated branded searches, -3.6% vs prior month. Share +0.6 points.

  6. 6.Upscayl

    5.3%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Topaz Labs

    0.87%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  8. 8.YouCam Enhance

    0.08%

    Held 8th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Adobe Lightroom and its closest rivals

Every comparison with Adobe Lightroom

36 comparisons

How has branded search demand for Adobe Lightroom changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Lightroom worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo enhancer apps worldwide increased from 19.4% to 25%.
  • Across the 12 months ending September 2026, Adobe Lightroom rose from 3rd to 2nd among photo enhancer apps worldwide.

How did search popularity change for photo enhancer apps worldwide in September 2026?

6 changes

  1. In September 2026, Adobe Lightroom gained share of searches among photo enhancer apps worldwide, from 21.9% to 25%.

  2. In September 2026, Upscayl gained share of searches among photo enhancer apps worldwide, from 4.7% to 5.3%.

  3. In September 2026, Snapseed gained share of searches among photo enhancer apps worldwide, from 6.5% to 7.1%.

  4. In September 2026, Picsart lost share of searches among photo enhancer apps worldwide, from 42.6% to 38.8%.

  5. In September 2026, Remini lost share of searches among photo enhancer apps worldwide, from 14.8% to 13.8%.

  6. Fotor’s share of searches among photo enhancer apps worldwide has gained ground for 3 months in a row, from 5.9% to 9.1% in September 2026.

How are Adobe Lightroom’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe lightroom
  • lightroom
  • lightroom app
  • lightroom classic
  • lightroom mobile
  • lightroom presets

How the Brand Demand Index is measured

Do you work for Adobe Lightroom? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Lightroom compete?

Adobe Lightroom is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo management software2nd of 86.5%Show ranking
Image editing software4th of 1510%Show ranking
Photo editing software3rd of 1411.3%Show ranking
AI photo enhancers2nd of 924.9%Show ranking
Photo enhancer apps2nd of 825%Shown above
Mobile photo editing apps2nd of 628.3%Show ranking
Creator with pink hair and a pink jacket

Is Adobe Lightroom your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free