Adobe Lightroom vs Excire:Which is more popular by branded search?
In August 2026, Adobe Lightroom had more branded searches than Excire among photo management software worldwide. Adobe Lightroom was estimated to have 1.2M branded searches compared to Excire’s 1.9K, and held a 5.6% Share of Search versus Excire’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Lightroom or Excire?
Compare the software used to organise photo libraries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Adobe Lightroom, Excire. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Photos | Adobe Lightroom | Apple Photos | Photo Mechanic | Excire |
|---|---|---|---|---|---|
| Oct 2025 | 91.9% | 7.3% | 0.75% | 0.14% | 0.01% |
| Nov 2025 | 93.6% | 5.8% | 0.5% | 0.09% | 0.01% |
| Dec 2025 | 92.5% | 6.7% | 0.61% | 0.11% | 0.02% |
| Jan 2026 | 93.8% | 5.6% | 0.42% | 0.09% | 0.01% |
| Feb 2026 | 92.4% | 7% | 0.5% | 0.11% | 0.01% |
| Mar 2026 | 93.4% | 6.1% | 0.41% | 0.1% | 0.01% |
| Apr 2026 | 93.6% | 5.9% | 0.42% | 0.1% | 0.01% |
| May 2026 | 93.9% | 5.6% | 0.42% | 0.1% | 0.01% |
| Jun 2026 | 92.8% | 6.6% | 0.51% | 0.12% | 0.02% |
| Jul 2026 | 93.4% | 5.9% | 0.51% | 0.12% | 0.01% |
| Aug 2026 | 93.9% | 5.6% | 0.42% | 0.08% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Lightroom and Excire comparison changed over the last 12 months?
3 findings
- Adobe Lightroom was ahead of Excire in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo management software worldwide moved from 7.3% to 5.6%, and its estimated monthly branded searches moved from 1.3M to 1.2M.
- Across the 11 months ending August 2026, Excire’s estimated Share of Search among photo management software worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
How did search popularity change for photo management software worldwide in August 2026?
1 change
Estimated monthly branded searches for Excire worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Lightroom’s and Excire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Lightroom
7 branded search terms
- adobe lightroom
- adobe lightroom photo editor
- lightroom
- lightroom app
- lightroom classic
- lightroom mobile
- lightroom presets
Excire
1 branded search term
- excire
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.