Brandwave

How popular isAdobe Lightroom in search?

In August 2026, there were an estimated 1.2M branded searches for Adobe Lightroom worldwide which is down 7.2% over the last 11 months. Adobe Lightroom holds 5.6% estimated Share of Search among photo management software worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Photos93.9%
  2. Adobe Lightroom5.6%
  3. Apple Photos0.42%
  4. Photo Mechanic0.08%
  5. Excire<0.01%
Adobe Lightroom website (opens in a new tab)

Follow Adobe Lightroom and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which photo management software compete with Adobe Lightroom?

Adobe Lightroom against photo management software worldwide, by month

Share of Search by month for Google Photos, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle PhotosAdobe LightroomApple PhotosPhoto MechanicExcire
Oct 202591.9%7.3%0.75%0.14%0.01%
Nov 202593.6%5.8%0.5%0.09%0.01%
Dec 202592.5%6.7%0.61%0.11%0.02%
Jan 202693.8%5.6%0.42%0.09%0.01%
Feb 202692.4%7%0.5%0.11%0.01%
Mar 202693.4%6.1%0.41%0.1%0.01%
Apr 202693.6%5.9%0.42%0.1%0.01%
May 202693.9%5.6%0.42%0.1%0.01%
Jun 202692.8%6.6%0.51%0.12%0.02%
Jul 202693.4%5.9%0.51%0.12%0.01%
Aug 202693.9%5.6%0.42%0.08%<0.01%
Sep 2026—————

  1. 1.Google Photos

    93.9%

    Held 1st. 20.4M estimated branded searches, +22.9% vs prior month. Share +0.5 points.

  2. 2.Adobe Lightroom

    5.6%

    Held 2nd. 1.2M estimated branded searches, +15.6% vs prior month. Share -0.3 points.

  3. 3.Apple Photos

    0.42%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Photo Mechanic

    0.08%

    Held 4th. 17.6K estimated branded searches, -19.1% vs prior month. Share 0 points.

  5. 5.Excire

    <0.01%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Adobe Lightroom and its closest rivals

How has branded search demand for Adobe Lightroom changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Adobe Lightroom worldwide fell from 1.3M to 1.2M.
  • Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo management software worldwide decreased from 7.3% to 5.6%.
  • Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo management software worldwide peaked at 7.3% in October 2025 and was lowest at 5.6% in May 2026.

How did search popularity change for photo management software worldwide in August 2026?

  1. Estimated monthly branded searches for Google Photos worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Apple Photos worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  3. Estimated monthly branded searches for Photo Mechanic worldwide fell 28.6% over 11 measured months, from 24.7K to 17.6K in August 2026.

  4. Estimated monthly branded searches for Excire worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

Where does Adobe Lightroom compete?

Adobe Lightroom is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Photo management software2nd of 55.6%Shown above
Mobile photo editing apps2nd of 625.4%Show ranking
Photo editing software2nd of 526.7%Show ranking

How is Adobe Lightroom measured?

Brandwave collects information about searches that people make online using Adobe Lightroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • adobe lightroom
  • adobe lightroom photo editor
  • lightroom
  • lightroom app
  • lightroom classic
  • lightroom mobile
  • lightroom presets

How the Brand Demand Index is measured

Who owns Adobe Lightroom?

Adobe Lightroom is owned by Adobe. Brandwave also tracks Magento, Adobe Acrobat, Adobe Express, Adobe Illustrator, Adobe InDesign, Adobe Marketo Engage, Adobe Photoshop, Adobe Premiere Pro and Adobe Workfront, owned by the same company, worldwide.

Do you work for Adobe Lightroom? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Adobe Lightroom your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free