Brandwave

How popular isAdobe Lightroom in search?

In September 2026, people searched for Adobe Lightroom by name about 1.2 million times worldwide, a 6.9% decrease from the previous year. These searches made up 24.9% of all global AI photo enhancer searches, placing Adobe Lightroom second out of nine enhancers. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Picsart38.6%
  2. Adobe Lightroom24.9%
  3. Remini13.7%
  4. Fotor9.1%
  5. Picwish5.3%
  6. Upscayl5.3%
  7. Let's Enhance1.2%
  8. VanceAI1.1%
  9. Topaz Labs0.87%
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Which AI photo enhancers compete with Adobe Lightroom?

Adobe Lightroom against AI photo enhancers worldwide, by month

Share of searches by month for Picsart, Adobe Lightroom, Remini, Fotor, Picwish, Upscayl. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomReminiFotorPicwishUpscaylLet's EnhanceVanceAITopaz Labs
Oct 202532.5%19%26.5%11%6.8%1.7%1.5%0.27%0.75%
Nov 202536.2%19.7%22.8%9.8%7.4%1.8%1.4%0.24%0.81%
Dec 202535.4%19.2%22.3%11.2%7.2%2.2%1.3%0.29%0.8%
Jan 202635.7%20.1%22.9%8.2%7.4%2.7%1.7%0.37%0.82%
Feb 202637.6%21.3%20.5%8.1%6.6%3%1.8%0.4%0.73%
Mar 202635.4%20.3%23.3%8.7%6%3.3%1.9%0.44%0.66%
Apr 202639.3%19.3%21.7%7.5%5.8%3.2%2.1%0.52%0.63%
May 202641.1%19.9%19.7%5.7%6.2%4.2%1.6%0.84%0.69%
Jun 202642.4%21.2%17.5%5.8%5.5%4.5%1.3%0.91%0.91%
Jul 202645%19.6%15.5%6.1%6%4.9%1.3%0.8%0.8%
Aug 202642.5%21.8%14.8%8.9%4.6%4.6%1.2%0.93%0.62%
Sep 202638.6%24.9%13.7%9.1%5.3%5.3%1.2%1.1%0.87%

  1. 1.Picsart

    38.6%

    Held 1st. 1.8M estimated branded searches, -20.1% vs prior month. Share -3.9 points.

  2. 2.Adobe Lightroom

    24.9%

    Held 2nd. 1.2M estimated branded searches, +0.71% vs prior month. Share +3.1 points.

  3. 3.Remini

    13.7%

    Held 3rd. 641K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Fotor

    9.1%

    Held 4th. 423K estimated branded searches, -10.2% vs prior month. Share +0.2 points.

  5. 5.Picwish

    5.3%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Upscayl

    5.3%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  7. 7.Let's Enhance

    1.2%

    Held 7th. 55.3K estimated branded searches, -14% vs prior month. Share 0 points.

  8. 8.VanceAI

    1.1%

    Held 8th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Topaz Labs

    0.87%

    Held 9th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.2 points.

Compare search popularity between Adobe Lightroom and its closest rivals

Every comparison with Adobe Lightroom

36 comparisons

How has branded search demand for Adobe Lightroom changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adobe Lightroom worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among AI photo enhancers worldwide increased from 19% to 24.9%.
  • Across the 12 months ending September 2026, Adobe Lightroom rose from 3rd to 2nd among AI photo enhancers worldwide.

How did search popularity change for AI photo enhancers worldwide in September 2026?

6 changes

  1. In September 2026, Adobe Lightroom gained share of searches among AI photo enhancers worldwide, from 21.8% to 24.9%.

  2. In September 2026, Picwish gained share of searches among AI photo enhancers worldwide, from 4.6% to 5.3%.

  3. In September 2026, Upscayl gained share of searches among AI photo enhancers worldwide, from 4.6% to 5.3%.

  4. In September 2026, Picsart lost share of searches among AI photo enhancers worldwide, from 42.5% to 38.6%.

  5. In September 2026, Remini lost share of searches among AI photo enhancers worldwide, from 14.8% to 13.7%.

  6. Fotor’s share of searches among AI photo enhancers worldwide has gained ground for 3 months in a row, from 5.8% to 9.1% in September 2026.

How are Adobe Lightroom’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adobe lightroom
  • lightroom
  • lightroom app
  • lightroom classic
  • lightroom mobile
  • lightroom presets

How the Brand Demand Index is measured

Do you work for Adobe Lightroom? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Adobe Lightroom compete?

Adobe Lightroom is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Photo management software2nd of 86.5%Show ranking
Image editing software4th of 1510%Show ranking
Photo editing software3rd of 1411.3%Show ranking
AI photo enhancers2nd of 924.9%Shown above
Photo enhancer apps2nd of 825%Show ranking
Mobile photo editing apps2nd of 628.3%Show ranking
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Is Adobe Lightroom your brand?

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