Brandwave

Photo management software:Which brands are most popular in search?

In August 2026, Google Photos was the most searched among photo management software worldwide, with an estimated 20.4M branded searches and 93.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Photos93.9%
  2. Adobe Lightroom5.6%
  3. Apple Photos0.42%
  4. Photo Mechanic0.08%
  5. Excire<0.01%

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Share of SearchLeaderboard

Compare the software used to organise photo libraries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among photo management software worldwide, by month

Share of Search by month for Google Photos, Adobe Lightroom. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle PhotosAdobe LightroomApple PhotosPhoto MechanicExcire
Oct 202591.9%7.3%0.75%0.14%0.01%
Nov 202593.6%5.8%0.5%0.09%0.01%
Dec 202592.5%6.7%0.61%0.11%0.02%
Jan 202693.8%5.6%0.42%0.09%0.01%
Feb 202692.4%7%0.5%0.11%0.01%
Mar 202693.4%6.1%0.41%0.1%0.01%
Apr 202693.6%5.9%0.42%0.1%0.01%
May 202693.9%5.6%0.42%0.1%0.01%
Jun 202692.8%6.6%0.51%0.12%0.02%
Jul 202693.4%5.9%0.51%0.12%0.01%
Aug 202693.9%5.6%0.42%0.08%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Google Photos

    93.9%

    Held 1st. 20.4M estimated branded searches, +22.9% vs prior month. Share +0.5 points.

  2. 2.Adobe Lightroom

    5.6%

    Held 2nd. 1.2M estimated branded searches, +15.6% vs prior month. Share -0.3 points.

  3. 3.Apple Photos

    0.42%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Photo Mechanic

    0.08%

    Held 4th. 17.6K estimated branded searches, -19.1% vs prior month. Share 0 points.

  5. 5.Excire

    <0.01%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among photo management software worldwide?

In August 2026, Google Photos was the most searched among photo management software worldwide, with an estimated 20.4M branded searches and 93.9% estimated Share of Search within this set. Adobe Lightroom is in 2nd place, 88.3 percentage points behind at 5.6% Share of Search.

Global photo management software, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Photos91.9% → 93.9%93.9%May 202691.9%Oct 20251st
Adobe Lightroom7.3% → 5.6%7.3%Oct 20255.6%May 20262nd
Apple Photos0.75% → 0.42%0.75%Oct 20250.41%Mar 20263rd
Photo Mechanic0.14% → 0.08%0.14%Oct 20250.08%Aug 20264th
Excire0.01% → <0.01%0.02%Jun 2026<0.01%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Photos’ estimated Share of Search among photo management software worldwide increased from 91.9% to 93.9%.
  • Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo management software worldwide decreased from 7.3% to 5.6%.
  • Across the 11 months ending August 2026, Google Photos’ estimated Share of Search among photo management software worldwide peaked at 93.9% in May 2026 and was lowest at 91.9% in October 2025.
  • Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo management software worldwide peaked at 7.3% in October 2025 and was lowest at 5.6% in May 2026.
  • Across the 11 months ending August 2026, Apple Photos, Photo Mechanic and Excire held steady: their estimated Share of Search among photo management software worldwide each moved less than 0.5 percentage points.

How did search popularity change for photo management software worldwide in August 2026?

  1. Estimated monthly branded searches for Google Photos worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.

  2. Estimated monthly branded searches for Apple Photos worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026.

  3. Estimated monthly branded searches for Photo Mechanic worldwide fell 28.6% over 11 measured months, from 24.7K to 17.6K in August 2026.

  4. Estimated monthly branded searches for Excire worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

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