Adobe Lightroom vs Google Photos:Which is more popular by branded search?
In August 2026, Google Photos had more branded searches than Adobe Lightroom among photo management software worldwide. Google Photos was estimated to have 20.4M branded searches compared to Adobe Lightroom’s 1.2M, and held a 93.9% Share of Search versus Adobe Lightroom’s 5.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Adobe Lightroom or Google Photos?
Compare the software used to organise photo libraries. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Photos, Adobe Lightroom. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Photos | Adobe Lightroom | Apple Photos | Photo Mechanic | Excire |
|---|---|---|---|---|---|
| Oct 2025 | 91.9% | 7.3% | 0.75% | 0.14% | 0.01% |
| Nov 2025 | 93.6% | 5.8% | 0.5% | 0.09% | 0.01% |
| Dec 2025 | 92.5% | 6.7% | 0.61% | 0.11% | 0.02% |
| Jan 2026 | 93.8% | 5.6% | 0.42% | 0.09% | 0.01% |
| Feb 2026 | 92.4% | 7% | 0.5% | 0.11% | 0.01% |
| Mar 2026 | 93.4% | 6.1% | 0.41% | 0.1% | 0.01% |
| Apr 2026 | 93.6% | 5.9% | 0.42% | 0.1% | 0.01% |
| May 2026 | 93.9% | 5.6% | 0.42% | 0.1% | 0.01% |
| Jun 2026 | 92.8% | 6.6% | 0.51% | 0.12% | 0.02% |
| Jul 2026 | 93.4% | 5.9% | 0.51% | 0.12% | 0.01% |
| Aug 2026 | 93.9% | 5.6% | 0.42% | 0.08% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Adobe Lightroom and Google Photos comparison changed over the last 12 months?
3 findings
- Google Photos was ahead of Adobe Lightroom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Adobe Lightroom’s estimated Share of Search among photo management software worldwide moved from 7.3% to 5.6%, and its estimated monthly branded searches moved from 1.3M to 1.2M.
- Across the 11 months ending August 2026, Google Photos’ estimated Share of Search among photo management software worldwide moved from 91.9% to 93.9%, and its estimated monthly branded searches moved from 16.6M to 20.4M.
How did search popularity change for photo management software worldwide in August 2026?
1 change
Estimated monthly branded searches for Google Photos worldwide rose 22.9% over 11 measured months, from 16.6M to 20.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Adobe Lightroom’s and Google Photos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Adobe Lightroom
7 branded search terms
- adobe lightroom
- adobe lightroom photo editor
- lightroom
- lightroom app
- lightroom classic
- lightroom mobile
- lightroom presets
Google Photos
1 branded search term
- google photos
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.