Brandwave

Adobe Lightroom vs Fotor:Which is more popular?

In September 2026, Adobe Lightroom had more branded searches than Fotor among photo enhancer apps worldwide. Adobe Lightroom had about 1.2 million branded searches, while Fotor had 423,000. Adobe Lightroom made up 25% of all photo enhancer app searches we track, and Fotor accounted for 9.1%. When we asked ChatGPT and Google AI Overviews about photo enhancer apps, Adobe Lightroom appeared in four of the five answers and Fotor in none.

Among photo enhancer apps worldwide in September 2026

Who do people search for more?

Adobe Lightroom, about 3 searches for every 1 for Fotor

Adobe Lightroom 1.2M searchesFotor 423K searches

Who does AI mention more?

Adobe Lightroom, mentioned in 4 of 5 answers, Fotor in 0

Adobe Lightroom in 4 of 5Fotor in 0 of 5

Who does AI recommend more?

Adobe Lightroom, the only one of the two named

Adobe Lightroom first in 4Fotor never named

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Top photo enhancer apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Lightroom was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fotor did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Remini1st
  2. Adobe Lightroom2nd
  3. Snapseed3rd
  4. Picsart4th
  5. YouCam Enhance5th
  6. Topaz Labs6th
  7. Fotor–
  8. Upscayl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adobe Lightroom4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Remini3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snapseed3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • YouCam Enhance3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Picsart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Topaz Labs1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fotor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Upscayl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about photo enhancer apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Adobe Lightroom or Fotor more popular in search?

This chart shows how often people search Google for Adobe Lightroom and Fotor by name. Each line represents a brand's share of searches for all eight photo enhancer apps we track, month by month, from English-language searches worldwide.

Adobe Lightroom and Fotor among photo enhancer apps worldwide, by month

Share of searches by month for Adobe Lightroom, Fotor. The figures are in the table below the chart.

View monthly share of searches table
MonthPicsartAdobe LightroomReminiFotorSnapseedUpscaylTopaz LabsYouCam Enhance
Oct 202533.1%19.4%27.1%11.2%6.3%1.7%0.77%0.42%
Nov 202537%20.1%23.3%10%6.7%1.8%0.83%0.3%
Dec 202536.1%19.6%22.8%11.5%6.6%2.2%0.81%0.3%
Jan 202636.7%20.7%23.5%8.4%6.8%2.8%0.84%0.25%
Feb 202638.6%21.9%21.1%8.3%6.2%3.1%0.75%0.18%
Mar 202636%20.6%23.7%8.8%6.7%3.4%0.68%0.17%
Apr 202640.1%19.7%22.2%7.6%6.4%3.2%0.65%0.16%
May 202641.2%19.9%19.8%5.7%8.4%4.2%0.69%0.11%
Jun 202642.9%21.4%17.8%5.9%6.5%4.6%0.92%0.08%
Jul 202645.6%19.9%15.7%6.2%6.8%4.9%0.81%0.07%
Aug 202642.6%21.9%14.8%8.9%6.5%4.7%0.63%0.07%
Sep 202638.8%25%13.8%9.1%7.1%5.3%0.87%0.08%

How has the Adobe Lightroom and Fotor comparison changed over the last 12 months?

3 findings
  • Adobe Lightroom was ahead of Fotor in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adobe Lightroom’s share of searches among photo enhancer apps worldwide moved from 19.4% to 25%, and its estimated monthly branded searches held steady at 1.2M.
  • Across the 12 months ending September 2026, Fotor’s share of searches among photo enhancer apps worldwide moved from 11.2% to 9.1%, and its estimated monthly branded searches moved from 724K to 423K.

How did search popularity change for photo enhancer apps worldwide in September 2026?

2 changes
  1. In September 2026, Adobe Lightroom gained share of searches among photo enhancer apps worldwide, from 21.9% to 25%.

  2. Fotor’s share of searches among photo enhancer apps worldwide has gained ground for 3 months in a row, from 5.9% to 9.1% in September 2026.

How are branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Adobe Lightroom’s and Fotor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Lightroom

6 branded search terms

  • adobe lightroom
  • lightroom
  • lightroom app
  • lightroom classic
  • lightroom mobile
  • lightroom presets

Fotor

17 branded search terms

  • fotor
  • fotor ai
  • fotor ai enhancer
  • fotor app
  • fotor apps
  • fotor avatar maker
  • fotor background change
  • fotor background changer
  • fotor background remover
  • fotor bg remover
  • fotor editor
  • fotor face swap
  • fotor image editor
  • fotor image enhancer
  • fotor photo enhancer
  • fotor photo restoration
  • fotor remove background

How the Brand Demand Index is measured

Other head-to-heads among photo enhancer apps

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