Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 42,500 times in Australia, an 18.2% decrease from the previous year. These searches made up 1.9% of all Australia air conditioner brand searches, placing Samsung 15th out of 15 brands. When we asked both ChatGPT and Google AI Overviews about air conditioner brands, Samsung did not appear in any of the answers.

Search and AI answers in September 2026

Samsung is the 15th most searched of 15 competitors and not listed in any AI answer.

  1. DaikinShare of searches 28%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Mitsubishi ElectricShare of searches 17.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. FujitsuShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Actron AirShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SamsungShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

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Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Daikin1st
  2. Mitsubishi Heavy Industries2nd
  3. Fujitsu3rd
  4. Mitsubishi Electric4th
  5. Panasonic5th
  6. Rinnai6th
  7. Actron Air–
  8. +5 more
  9. Carrier–
  10. LG–
  11. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which air conditioner brands compete with Samsung?

Samsung against air conditioner brands in Australia, by month

Share of searches by month for Daikin, Mitsubishi Electric, Fujitsu, Actron Air, Midea, Mitsubishi Heavy Industries, Gree, Panasonic, Rinnai, Haier, Kelvinator, Teco, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthDaikinMitsubishi ElectricFujitsuActron AirMideaMitsubishi Heavy IndustriesGreePanasonicRinnaiHaierKelvinatorTecoCarrierLGSamsung
Oct 202527.5%18.8%9.7%7.6%4.3%6.5%4.3%4.3%2.8%2.4%2.8%2.8%1.9%1.9%2.4%
Nov 202528.3%19.9%10.7%6.9%3.9%5.8%3.9%4.8%3.2%1.7%2.6%2.6%1.7%1.7%2.6%
Dec 202530.1%18.3%9.8%8.3%3.6%4.4%3.6%4.4%3.6%1.9%2.9%2.9%1.9%1.9%2.4%
Jan 202627.1%19.1%10.2%8.6%3.7%4.6%3.7%4.6%3.7%2%3%3%2.5%1.7%2.5%
Feb 202629%17.4%9%9.2%4%4.9%4%4.9%3.2%2.1%2.7%2.7%2.7%1.8%2.7%
Mar 202630.1%15.5%9.3%8.9%4.1%5.1%4.1%4.1%2.7%2.3%2.7%2.3%5.1%1.8%2.3%
Apr 202632.7%16.8%10.1%7.8%4.5%4.5%3.5%4.5%3%2.4%2.4%1.6%2.4%1.9%1.9%
May 202631.3%18.4%9%8.7%4.9%4.9%4%4%2.7%1.7%2.2%1.7%2.2%2.2%2.2%
Jun 202632.9%16.8%9.5%8.6%5.2%5.2%3.4%4.2%2.7%1.9%1.9%1.4%2.3%1.9%2.3%
Jul 202630.7%17.8%8.2%8.7%6.7%5.5%3.6%3.6%2.9%2%2.4%1.5%2.4%2%2%
Aug 202632.9%16.6%8.8%9%5.9%4.7%3.9%3.9%2.6%2.1%2.1%1.6%2.1%1.6%2.1%
Sep 202628%17.5%9.9%8.2%6.6%5.4%4.3%3.6%3.6%2.4%2.4%2.4%1.9%1.9%1.9%

  1. 1.Daikin

    28%

    Held 1st. 18.7K estimated branded searches, -7.4% vs prior month. Share -4.9 points.

  2. 2.Mitsubishi Electric

    17.5%

    Held 2nd. 11.7K estimated branded searches, +14.7% vs prior month. Share +0.9 points.

  3. 3.Fujitsu

    9.9%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  4. 4.Actron Air

    8.2%

    Moved from 3rd to 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Midea

    6.6%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.Mitsubishi Heavy Industries

    5.4%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.

  7. 7.Gree

    4.3%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  8. 8.Panasonic

    3.6%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Rinnai

    3.6%

    Held 9th. 2.4K estimated branded searches, +50% vs prior month. Share +1 points.

  10. 10.Haier

    2.4%

    Moved from 11th to 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  11. 11.Kelvinator

    2.4%

    Moved from 12th to 11th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  12. 12.Teco

    2.4%

    Moved from 15th to 12th. 1.6K estimated branded searches, +60% vs prior month. Share +0.8 points.

  13. 13.Carrier

    1.9%

    Moved from 10th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  14. 14.LG

    1.9%

    Held 14th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.

  15. 15.Samsung

    1.9%

    Moved from 13th to 15th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Samsung and its closest rivals

Every comparison with Samsung

45 comparisons

How has branded search demand for Samsung changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in Australia fell from 52K to 42.5K.
  • Across the 12 months ending September 2026, Samsung fell from 13th to 15th among air conditioner brands in Australia.

How did search popularity change for Australia air conditioner brands in September 2026?

6 changes

  1. In September 2026, Fujitsu overtook Actron Air to rank 3rd among air conditioner brands in Australia, with 9.9% of the searches.

  2. In September 2026, Teco overtook Carrier and 2 others to rank 12th among air conditioner brands in Australia, with 2.4% of the searches.

  3. In September 2026, Rinnai gained share of searches among air conditioner brands in Australia, from 2.6% to 3.6%.

  4. In September 2026, Mitsubishi Electric gained share of searches among air conditioner brands in Australia, from 16.6% to 17.5%.

  5. In September 2026, Midea gained share of searches among air conditioner brands in Australia, from 5.9% to 6.6%.

  6. In September 2026, Mitsubishi Heavy Industries gained share of searches among air conditioner brands in Australia, from 4.7% to 5.4%.

How are Samsung’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • samsung air conditioner
  • samsung dishwasher
  • samsung fridge
  • samsung robot vacuum
  • samsung tv
  • samsung vacuum
  • samsung washing machine

How the Brand Demand Index is measured

Who owns Samsung?

Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab and Samsung Galaxy Watch, owned by the same company, in Australia.

Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Samsung compete?

Samsung is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands11th of 111.2%Show ranking
Robot vacuum brands10th of 100.55%Show ranking
Washing machine brands7th of 155.7%Show ranking
Fridge brands4th of 1411.7%Show ranking
TV brands3rd of 919.1%Show ranking
Dishwasher brands13th of 141.5%Show ranking
Air conditioner brands15th of 151.9%Shown above
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