How popular isDaikin?
In September 2026, people searched for Daikin by name about 18,700 times in Australia, a 33.2% decrease from the previous year. These searches made up 28% of all Australia air conditioner brand searches, placing Daikin first out of 15 brands. When we asked both ChatGPT and Google AI Overviews about air conditioner brands, Daikin appeared in four of the five answers and was the most recommended of the 15.
Daikin is the most searched of 15 competitors and the most recommended in AI answers.
DaikinShare of searches 28%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Mitsubishi ElectricShare of searches 17.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
FujitsuShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Actron AirShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MideaShare of searches 6.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top air conditioner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Daikin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Daikin is the most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about air conditioner brands
5 answers
Asked ChatGPT
“Which air conditioner brand should I buy in Australia?”
Asked ChatGPT
“What are the best split system air conditioners in Australia?”
Asked ChatGPT
“What is the most reliable air conditioner brand?”
Searched Google, AI Overview
“air conditioner”
Searched Google, AI Overview
“split system air conditioner”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Which air conditioner brands compete with Daikin?
Share of searches by month for Daikin, Mitsubishi Electric, Fujitsu, Actron Air, Midea, Mitsubishi Heavy Industries, Gree, Panasonic, Rinnai, Haier, Kelvinator, Teco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daikin | Mitsubishi Electric | Fujitsu | Actron Air | Midea | Mitsubishi Heavy Industries | Gree | Panasonic | Rinnai | Haier | Kelvinator | Teco | Carrier | LG | Samsung |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.5% | 18.8% | 9.7% | 7.6% | 4.3% | 6.5% | 4.3% | 4.3% | 2.8% | 2.4% | 2.8% | 2.8% | 1.9% | 1.9% | 2.4% |
| Nov 2025 | 28.3% | 19.9% | 10.7% | 6.9% | 3.9% | 5.8% | 3.9% | 4.8% | 3.2% | 1.7% | 2.6% | 2.6% | 1.7% | 1.7% | 2.6% |
| Dec 2025 | 30.1% | 18.3% | 9.8% | 8.3% | 3.6% | 4.4% | 3.6% | 4.4% | 3.6% | 1.9% | 2.9% | 2.9% | 1.9% | 1.9% | 2.4% |
| Jan 2026 | 27.1% | 19.1% | 10.2% | 8.6% | 3.7% | 4.6% | 3.7% | 4.6% | 3.7% | 2% | 3% | 3% | 2.5% | 1.7% | 2.5% |
| Feb 2026 | 29% | 17.4% | 9% | 9.2% | 4% | 4.9% | 4% | 4.9% | 3.2% | 2.1% | 2.7% | 2.7% | 2.7% | 1.8% | 2.7% |
| Mar 2026 | 30.1% | 15.5% | 9.3% | 8.9% | 4.1% | 5.1% | 4.1% | 4.1% | 2.7% | 2.3% | 2.7% | 2.3% | 5.1% | 1.8% | 2.3% |
| Apr 2026 | 32.7% | 16.8% | 10.1% | 7.8% | 4.5% | 4.5% | 3.5% | 4.5% | 3% | 2.4% | 2.4% | 1.6% | 2.4% | 1.9% | 1.9% |
| May 2026 | 31.3% | 18.4% | 9% | 8.7% | 4.9% | 4.9% | 4% | 4% | 2.7% | 1.7% | 2.2% | 1.7% | 2.2% | 2.2% | 2.2% |
| Jun 2026 | 32.9% | 16.8% | 9.5% | 8.6% | 5.2% | 5.2% | 3.4% | 4.2% | 2.7% | 1.9% | 1.9% | 1.4% | 2.3% | 1.9% | 2.3% |
| Jul 2026 | 30.7% | 17.8% | 8.2% | 8.7% | 6.7% | 5.5% | 3.6% | 3.6% | 2.9% | 2% | 2.4% | 1.5% | 2.4% | 2% | 2% |
| Aug 2026 | 32.9% | 16.6% | 8.8% | 9% | 5.9% | 4.7% | 3.9% | 3.9% | 2.6% | 2.1% | 2.1% | 1.6% | 2.1% | 1.6% | 2.1% |
| Sep 2026 | 28% | 17.5% | 9.9% | 8.2% | 6.6% | 5.4% | 4.3% | 3.6% | 3.6% | 2.4% | 2.4% | 2.4% | 1.9% | 1.9% | 1.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28% | 18.7K | -7.4% | -4.9 points | |
| 2, held 2nd | 17.5% | 11.7K | +14.7% | +0.9 points | |
| 3, moved from 4th to 3rd | 9.9% | 6.6K | +22.2% | +1.1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.2% | 5.5K | 0% | -0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 6.6% | 4.4K | +22.2% | +0.7 points | |
| 6, held 6th | 5.4% | 3.6K | +24.1% | +0.7 points | |
| 7, held 7th | 4.3% | 2.9K | +20.8% | +0.4 points | |
| 8, held 8th | 3.6% | 2.4K | 0% | -0.3 points | |
| 9, held 9th | 3.6% | 2.4K | +50% | +1 points | |
| 10, moved from 11th to 10th | 2.4% | 1.6K | +23.1% | +0.3 pointsmoved from 11th to 10th | |
| 11, moved from 12th to 11th | 2.4% | 1.6K | +23.1% | +0.3 pointsmoved from 12th to 11th | |
| 12, moved from 15th to 12th | 2.4% | 1.6K | +60% | +0.8 pointsmoved from 15th to 12th | |
| 13, moved from 10th to 13th | 1.9% | 1.3K | 0% | -0.2 pointsmoved from 10th to 13th | |
| 14, held 14th | 1.9% | 1.3K | +30% | +0.3 points | |
| 15, moved from 13th to 15th | 1.9% | 1.3K | 0% | -0.2 pointsmoved from 13th to 15th |
1.
Daikin28%
Held 1st. 18.7K estimated branded searches, -7.4% vs prior month. Share -4.9 points.
17.5%
Held 2nd. 11.7K estimated branded searches, +14.7% vs prior month. Share +0.9 points.
3.
Fujitsu9.9%
Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
8.2%
Moved from 3rd to 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
5.
Midea6.6%
Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.
7.
Gree4.3%
Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.
3.6%
Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.
9.
Rinnai3.6%
Held 9th. 2.4K estimated branded searches, +50% vs prior month. Share +1 points.
10.
Haier2.4%
Moved from 11th to 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.
11.
Kelvinator2.4%
Moved from 12th to 11th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.
12.
Teco2.4%
Moved from 15th to 12th. 1.6K estimated branded searches, +60% vs prior month. Share +0.8 points.
13.
Carrier1.9%
Moved from 10th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
14.
LG1.9%
Held 14th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.
15.
Samsung1.9%
Moved from 13th to 15th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Daikin and its closest rivals
Every comparison with Daikin
14 comparisons
How has branded search demand for Daikin changed in Australia over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Daikin in Australia fell from 28K to 18.7K.
- Across the 12 months ending September 2026, Daikin’s share of searches among air conditioner brands in Australia increased from 27.5% to 28%.
- Across the 12 months ending September 2026, Daikin’s share of searches among air conditioner brands in Australia peaked at 32.9% in August 2026 and was lowest at 27.1% in January 2026.
How did search popularity change for Australia air conditioner brands in September 2026?
6 changes
In September 2026, Fujitsu overtook Actron Air to rank 3rd among air conditioner brands in Australia, with 9.9% of the searches.
In September 2026, Teco overtook Carrier and 2 others to rank 12th among air conditioner brands in Australia, with 2.4% of the searches.
In September 2026, Rinnai gained share of searches among air conditioner brands in Australia, from 2.6% to 3.6%.
In September 2026, Mitsubishi Electric gained share of searches among air conditioner brands in Australia, from 16.6% to 17.5%.
In September 2026, Midea gained share of searches among air conditioner brands in Australia, from 5.9% to 6.6%.
In September 2026, Mitsubishi Heavy Industries gained share of searches among air conditioner brands in Australia, from 4.7% to 5.4%.
How are Daikin’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Daikin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- daikin
- daikin air conditioner
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