Brandwave

How popular isHaier?

In September 2026, people searched for Haier by name about 25,400 times in Australia, a 5.8% increase from the previous year. These searches made up 2.4% of all Australia air conditioner brand searches, placing Haier tenth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about air conditioner brands, Haier did not appear in any of the answers.

Search and AI answers in September 2026

Haier is the tenth most searched of 15 competitors and not listed in any AI answer.

  1. DaikinShare of searches 28%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Mitsubishi ElectricShare of searches 17.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. FujitsuShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Actron AirShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HaierShare of searches 2.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

Haier website (opens in a new tab)

Follow Haier and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Daikin1st
  2. Mitsubishi Heavy Industries2nd
  3. Fujitsu3rd
  4. Mitsubishi Electric4th
  5. Panasonic5th
  6. Rinnai6th
  7. Actron Air–
  8. Midea–
  9. Gree–
  10. Haier–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which air conditioner brands compete with Haier?

Haier against air conditioner brands in Australia, by month

Share of searches by month for Daikin, Mitsubishi Electric, Fujitsu, Actron Air, Midea, Mitsubishi Heavy Industries, Gree, Panasonic, Rinnai, Haier, Kelvinator, Teco. The figures are in the table below the chart.

View monthly share of searches table
MonthDaikinMitsubishi ElectricFujitsuActron AirMideaMitsubishi Heavy IndustriesGreePanasonicRinnaiHaierKelvinatorTecoCarrierLGSamsung
Oct 202527.5%18.8%9.7%7.6%4.3%6.5%4.3%4.3%2.8%2.4%2.8%2.8%1.9%1.9%2.4%
Nov 202528.3%19.9%10.7%6.9%3.9%5.8%3.9%4.8%3.2%1.7%2.6%2.6%1.7%1.7%2.6%
Dec 202530.1%18.3%9.8%8.3%3.6%4.4%3.6%4.4%3.6%1.9%2.9%2.9%1.9%1.9%2.4%
Jan 202627.1%19.1%10.2%8.6%3.7%4.6%3.7%4.6%3.7%2%3%3%2.5%1.7%2.5%
Feb 202629%17.4%9%9.2%4%4.9%4%4.9%3.2%2.1%2.7%2.7%2.7%1.8%2.7%
Mar 202630.1%15.5%9.3%8.9%4.1%5.1%4.1%4.1%2.7%2.3%2.7%2.3%5.1%1.8%2.3%
Apr 202632.7%16.8%10.1%7.8%4.5%4.5%3.5%4.5%3%2.4%2.4%1.6%2.4%1.9%1.9%
May 202631.3%18.4%9%8.7%4.9%4.9%4%4%2.7%1.7%2.2%1.7%2.2%2.2%2.2%
Jun 202632.9%16.8%9.5%8.6%5.2%5.2%3.4%4.2%2.7%1.9%1.9%1.4%2.3%1.9%2.3%
Jul 202630.7%17.8%8.2%8.7%6.7%5.5%3.6%3.6%2.9%2%2.4%1.5%2.4%2%2%
Aug 202632.9%16.6%8.8%9%5.9%4.7%3.9%3.9%2.6%2.1%2.1%1.6%2.1%1.6%2.1%
Sep 202628%17.5%9.9%8.2%6.6%5.4%4.3%3.6%3.6%2.4%2.4%2.4%1.9%1.9%1.9%

  1. 1.Daikin

    28%

    Held 1st. 18.7K estimated branded searches, -7.4% vs prior month. Share -4.9 points.

  2. 2.Mitsubishi Electric

    17.5%

    Held 2nd. 11.7K estimated branded searches, +14.7% vs prior month. Share +0.9 points.

  3. 3.Fujitsu

    9.9%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  4. 4.Actron Air

    8.2%

    Moved from 3rd to 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Midea

    6.6%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.Mitsubishi Heavy Industries

    5.4%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.

  7. 7.Gree

    4.3%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  8. 8.Panasonic

    3.6%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Rinnai

    3.6%

    Held 9th. 2.4K estimated branded searches, +50% vs prior month. Share +1 points.

  10. 10.Haier

    2.4%

    Moved from 11th to 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  11. 11.Kelvinator

    2.4%

    Moved from 12th to 11th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  12. 12.Teco

    2.4%

    Moved from 15th to 12th. 1.6K estimated branded searches, +60% vs prior month. Share +0.8 points.

  13. 13.Carrier

    1.9%

    Moved from 10th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  14. 14.LG

    1.9%

    Held 14th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.

  15. 15.Samsung

    1.9%

    Moved from 13th to 15th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Haier and its closest rivals

Every comparison with Haier

29 comparisons

How has branded search demand for Haier changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier in Australia rose from 24K to 25.4K.
  • Across the 12 months ending September 2026, Haier rose from 12th to 10th among air conditioner brands in Australia.

How did search popularity change for Australia air conditioner brands in September 2026?

6 changes

  1. In September 2026, Fujitsu overtook Actron Air to rank 3rd among air conditioner brands in Australia, with 9.9% of the searches.

  2. In September 2026, Teco overtook Carrier and 2 others to rank 12th among air conditioner brands in Australia, with 2.4% of the searches.

  3. In September 2026, Rinnai gained share of searches among air conditioner brands in Australia, from 2.6% to 3.6%.

  4. In September 2026, Mitsubishi Electric gained share of searches among air conditioner brands in Australia, from 16.6% to 17.5%.

  5. In September 2026, Midea gained share of searches among air conditioner brands in Australia, from 5.9% to 6.6%.

  6. In September 2026, Mitsubishi Heavy Industries gained share of searches among air conditioner brands in Australia, from 4.7% to 5.4%.

How are Haier’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haier air conditioner
  • haier dishwasher
  • haier fridge
  • haier washing machine

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Haier compete?

Haier is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Washing machine brands4th of 1510.4%Show ranking
Fridge brands6th of 147.8%Show ranking
Dishwasher brands8th of 144.2%Show ranking
Air conditioner brands10th of 152.4%Shown above
Creator with pink hair and a pink jacket

Is Haier your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free