Haier vs Samsung:Which is more popular?
In September 2026, Haier had more branded searches than Samsung among washing machine brands in Australia. Haier had about 12,100 branded searches, while Samsung had 6,600. Haier made up 10.4% of all washing machine brand searches we track, and Samsung accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about washing machine brands, Haier appeared in three of the five answers and Samsung in one. Haier was mentioned before Samsung in every answer that named either.
Who do people search for more?
Haier, about 83% more searches than Samsung
Who does AI mention more?
Haier, mentioned in 3 of 5 answers, Samsung in 1
Who does AI recommend more?
Haier, named ahead of Samsung in 2 of 2 answers
Follow Haier vs Samsung and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top washing machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Haier was listed before Samsung in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Bosch1st
LG2nd- Haier3rd
Westinghouse4th
Fisher & Paykel5th
Miele5th
ASKO–
Samsung–
Hisense–
Speed Queen–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Speed Queen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washing machine brands
5 answers
Asked ChatGPT
“What's the best washing machine brand in Australia?”
Asked ChatGPT
“Which front loader washing machine should I buy?”
Asked ChatGPT
“Which washing machine is best for a family?”
Searched Google, AI Overview
“best washing machine”
Searched Google, AI Overview
“front loader washing machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Haier or Samsung more popular in search?
This chart shows how often people search Google for Haier and Samsung by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.
Share of searches by month for Haier, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | LG | Bosch | Haier | Miele | ASKO | Samsung | Hisense | Speed Queen | Westinghouse | Electrolux | CHiQ | Beko | Simpson | Esatto |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.7% | 15.7% | 12.9% | 8.6% | 10.5% | 4.7% | 7% | 4.7% | 3.8% | 4.7% | 4.7% | 1.7% | 2.1% | 2.1% | 1.1% |
| Nov 2025 | 14.6% | 14.6% | 14.6% | 8% | 9.7% | 5.3% | 8% | 5.3% | 3.5% | 5.3% | 4.3% | 1.9% | 1.9% | 1.9% | 1% |
| Dec 2025 | 16.7% | 13.7% | 13.7% | 9.1% | 9.1% | 5% | 7.5% | 5% | 3.3% | 5% | 4.1% | 2.7% | 1.8% | 2.2% | 1.2% |
| Jan 2026 | 15.4% | 15.4% | 12.6% | 10.3% | 10.3% | 4.6% | 6.9% | 4.6% | 3.1% | 3.7% | 4.6% | 3.1% | 2% | 2% | 1.4% |
| Feb 2026 | 13.1% | 24% | 10.7% | 8.8% | 8.8% | 4.8% | 7.2% | 4.8% | 3.2% | 3.9% | 3.9% | 2.1% | 1.7% | 2.1% | 1.1% |
| Mar 2026 | 13.3% | 29.8% | 8.9% | 7.3% | 8.9% | 4% | 6% | 4% | 4% | 4% | 3.2% | 2.1% | 1.8% | 1.8% | 0.96% |
| Apr 2026 | 14.4% | 17.7% | 11.8% | 7.9% | 9.6% | 5.3% | 6.5% | 4.3% | 7.9% | 4.3% | 3.5% | 2.3% | 1.9% | 1.5% | 1% |
| May 2026 | 13.5% | 20.2% | 11% | 9% | 9% | 4.9% | 7.4% | 4.9% | 4% | 4.9% | 4% | 2.2% | 1.8% | 1.8% | 1.2% |
| Jun 2026 | 12.2% | 22.3% | 12.2% | 8.1% | 10% | 5.4% | 6.7% | 4.4% | 3% | 5.4% | 3.6% | 2.4% | 1.6% | 1.6% | 1.1% |
| Jul 2026 | 14.1% | 17.2% | 11.5% | 9.4% | 9.4% | 5.1% | 6.3% | 5.1% | 4.2% | 5.1% | 4.2% | 2.8% | 2.3% | 1.9% | 1.5% |
| Aug 2026 | 13.8% | 20.6% | 11.3% | 7.5% | 9.2% | 5% | 7.5% | 5% | 4.1% | 5% | 3.3% | 2.7% | 1.8% | 1.8% | 1.2% |
| Sep 2026 | 15.6% | 15.6% | 12.8% | 10.4% | 8.5% | 5.7% | 5.7% | 4.7% | 4.7% | 4.7% | 3.8% | 3.1% | 2.1% | 1.6% | 1.1% |
How has the Haier and Samsung comparison changed over the last 12 months?
3 findings
- Haier was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in Australia moved from 8.6% to 10.4%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia moved from 7% to 5.7%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for Australia washing machine brands in September 2026?
3 changes
In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.
In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.
In September 2026, Samsung lost share of searches among washing machine brands in Australia, from 7.5% to 5.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haier’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among washing machine brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.