Washing machine brands in Australia:Which are most popular?

Name: Washing machine brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

Fisher & Paykel and LG tie for the highest share of searches among washing machine brands in Australia, at 15.6% each in September 2026. When we checked with ChatGPT and Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in two out of four responses that gave a list.

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Top washing machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bosch was mentioned most often, in four of the five answers. Bosch was recommended most often, coming first in two out of four answers that gave a list. LG was second, and Haier was third. ASKO, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Bosch	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
LG	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Haier	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Miele	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Fisher & Paykel	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Westinghouse	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Samsung	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
ASKO	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Hisense	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Speed Queen	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Electrolux	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
CHiQ	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Beko	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Simpson	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Esatto	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Haier3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Miele3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fisher & Paykel2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Westinghouse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASKO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Speed Queen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
CHiQ0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Simpson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Esatto0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washing machine brands

5 answers

Asked ChatGPT
“What's the best washing machine brand in Australia?”
1. 1LG
2. 2Bosch
3. 3Miele
4. 4Fisher & Paykel
Asked ChatGPT
“Which front loader washing machine should I buy?”
1. 1Bosch
2. 2LG
3. 3Westinghouse
4. 4Miele
Asked ChatGPT
“Which washing machine is best for a family?”
1. 1Bosch
2. 2Westinghouse
3. 3Haier
4. 4LG
Searched Google, AI Overview
“best washing machine”
1. 1Miele
2. 2Samsung
3. 3Bosch
4. 4Haier
Searched Google, AI Overview
“front loader washing machine”
1. 1Haier
2. 2Fisher & Paykel

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which washing machine brands do people search for most?

This chart shows how often people search Google for each washing machine brand by name. Each line represents a brand's share of searches for all 15 washing machine brands we track, month by month, from searches in Australia.

Share of searches among washing machine brands in Australia, by month

Month	Fisher & Paykel	LG	Bosch	Haier	Miele	ASKO	Samsung	Hisense	Speed Queen	Westinghouse	Electrolux	CHiQ	Beko	Simpson	Esatto
Oct 2025	15.7%	15.7%	12.9%	8.6%	10.5%	4.7%	7%	4.7%	3.8%	4.7%	4.7%	1.7%	2.1%	2.1%	1.1%
Nov 2025	14.6%	14.6%	14.6%	8%	9.7%	5.3%	8%	5.3%	3.5%	5.3%	4.3%	1.9%	1.9%	1.9%	1%
Dec 2025	16.7%	13.7%	13.7%	9.1%	9.1%	5%	7.5%	5%	3.3%	5%	4.1%	2.7%	1.8%	2.2%	1.2%
Jan 2026	15.4%	15.4%	12.6%	10.3%	10.3%	4.6%	6.9%	4.6%	3.1%	3.7%	4.6%	3.1%	2%	2%	1.4%
Feb 2026	13.1%	24%	10.7%	8.8%	8.8%	4.8%	7.2%	4.8%	3.2%	3.9%	3.9%	2.1%	1.7%	2.1%	1.1%
Mar 2026	13.3%	29.8%	8.9%	7.3%	8.9%	4%	6%	4%	4%	4%	3.2%	2.1%	1.8%	1.8%	0.96%
Apr 2026	14.4%	17.7%	11.8%	7.9%	9.6%	5.3%	6.5%	4.3%	7.9%	4.3%	3.5%	2.3%	1.9%	1.5%	1%
May 2026	13.5%	20.2%	11%	9%	9%	4.9%	7.4%	4.9%	4%	4.9%	4%	2.2%	1.8%	1.8%	1.2%
Jun 2026	12.2%	22.3%	12.2%	8.1%	10%	5.4%	6.7%	4.4%	3%	5.4%	3.6%	2.4%	1.6%	1.6%	1.1%
Jul 2026	14.1%	17.2%	11.5%	9.4%	9.4%	5.1%	6.3%	5.1%	4.2%	5.1%	4.2%	2.8%	2.3%	1.9%	1.5%
Aug 2026	13.8%	20.6%	11.3%	7.5%	9.2%	5%	7.5%	5%	4.1%	5%	3.3%	2.7%	1.8%	1.8%	1.2%
Sep 2026	15.6%	15.6%	12.8%	10.4%	8.5%	5.7%	5.7%	4.7%	4.7%	4.7%	3.8%	3.1%	2.1%	1.6%	1.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	Fisher & Paykel	15.6%	18.1K	0%	+1.8 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	LG	15.6%	18.1K	-33.2%	-5 pointsmoved from 1st to 2nd
3, held 3rd	Bosch	12.8%	14.8K	0%	+1.5 points
4, moved from 5th to 4th	Haier	10.4%	12.1K	+22.2%	+2.9 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Miele	8.5%	9.9K	-18.2%	-0.7 pointsmoved from 4th to 5th
6, moved from 7th to 6th	ASKO	5.7%	6.6K	0%	+0.7 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Samsung	5.7%	6.6K	-33.3%	-1.8 pointsmoved from 6th to 7th
8, held 8th	Hisense	4.7%	5.4K	-18.2%	-0.4 points
9, moved from 10th to 9th	Speed Queen	4.7%	5.4K	0%	+0.5 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Westinghouse Electrolux Group	4.7%	5.4K	-18.2%	-0.4 pointsmoved from 9th to 10th
11, held 11th	Electrolux Electrolux Group	3.8%	4.4K	0%	+0.4 points
12, held 12th	CHiQ	3.1%	3.6K	0%	+0.4 points
13, held 13th	Beko	2.1%	2.4K	0%	+0.2 points
14, held 14th	Simpson Electrolux Group	1.6%	1.9K	-20.8%	-0.2 points
15, held 15th	Esatto	1.1%	1.3K	-18.8%	-0.1 points

1.Fisher & Paykel
15.6%
Moved from 2nd to 1st. 18.1K estimated branded searches, 0% vs prior month. Share +1.8 points.
2.LG
15.6%
Moved from 1st to 2nd. 18.1K estimated branded searches, -33.2% vs prior month. Share -5 points.
3.Bosch
12.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.5 points.
4.Haier
10.4%
Moved from 5th to 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.9 points.
5.Miele
8.5%
Moved from 4th to 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
6.ASKO
5.7%
Moved from 7th to 6th. 6.6K estimated branded searches, 0% vs prior month. Share +0.7 points.
7.Samsung
5.7%
Moved from 6th to 7th. 6.6K estimated branded searches, -33.3% vs prior month. Share -1.8 points.
8.Hisense
4.7%
Held 8th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
9.Speed Queen
4.7%
Moved from 10th to 9th. 5.4K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.Westinghouse
4.7%
Moved from 9th to 10th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
11.Electrolux
3.8%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share +0.4 points.
12.CHiQ
3.1%
Held 12th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
13.Beko
2.1%
Held 13th. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
14.Simpson
1.6%
Held 14th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.2 points.
15.Esatto
1.1%
Held 15th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.1 points.

Which brand is most popular in search among washing machine brands in Australia?

15 brands

Fisher & Paykel and LG tie for the highest share of searches among washing machine brands in Australia, at 15.6% each in September 2026.

Australia washing machine brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Fisher & Paykel	15.7% → 15.6%	16.7%Dec 2025	12.2%Jun 2026	1st
LG	15.7% → 15.6%	29.8%Mar 2026	13.7%Dec 2025	2nd
Bosch	12.9% → 12.8%	14.6%Nov 2025	8.9%Mar 2026	3rd
Haier	8.6% → 10.4%	10.4%Sep 2026	7.3%Mar 2026	5th → 4th
Miele	10.5% → 8.5%	10.5%Oct 2025	8.5%Sep 2026	4th → 5th
ASKO	4.7% → 5.7%	5.7%Sep 2026	4%Mar 2026	7th → 6th
Samsung	7% → 5.7%	8%Nov 2025	5.7%Sep 2026	6th → 7th
Hisense	4.7%	5.3%Nov 2025	4%Mar 2026	9th → 8th
Speed Queen	3.8% → 4.7%	7.9%Apr 2026	3%Jun 2026	11th → 9th
Westinghouse	4.7%	5.4%Jun 2026	3.7%Jan 2026	10th
Electrolux	4.7% → 3.8%	4.7%Oct 2025	3.2%Mar 2026	8th → 11th
CHiQ	1.7% → 3.1%	3.1%Sep 2026	1.7%Oct 2025	14th → 12th
Beko	2.1%	2.3%Jul 2026	1.6%Jun 2026	12th → 13th
Simpson	2.1% → 1.6%	2.2%Dec 2025	1.5%Apr 2026	13th → 14th
Esatto	1.1%	1.5%Jul 2026	0.96%Mar 2026	15th

Each finding as a sentence

Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in Australia increased from 8.6% to 10.4%.
Across the 12 months ending September 2026, Miele’s share of searches among washing machine brands in Australia decreased from 10.5% to 8.5%.
Across the 12 months ending September 2026, ASKO’s share of searches among washing machine brands in Australia increased from 4.7% to 5.7%.
Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia decreased from 7% to 5.7%.
Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia increased from 3.8% to 4.7%.
Across the 12 months ending September 2026, Electrolux’s share of searches among washing machine brands in Australia decreased from 4.7% to 3.8%.
Across the 12 months ending September 2026, CHiQ’s share of searches among washing machine brands in Australia increased from 1.7% to 3.1%.
Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among washing machine brands in Australia peaked at 16.7% in December 2025 and was lowest at 12.2% in June 2026.
Across the 12 months ending September 2026, LG’s share of searches among washing machine brands in Australia peaked at 29.8% in March 2026 and was lowest at 13.7% in December 2025.
Across the 12 months ending September 2026, Bosch’s share of searches among washing machine brands in Australia peaked at 14.6% in November 2025 and was lowest at 8.9% in March 2026.
Across the 12 months ending September 2026, Haier’s share of searches among washing machine brands in Australia peaked at 10.4% in September 2026 and was lowest at 7.3% in March 2026.
Across the 12 months ending September 2026, ASKO’s share of searches among washing machine brands in Australia peaked at 5.7% in September 2026 and was lowest at 4% in March 2026.
Across the 12 months ending September 2026, Samsung’s share of searches among washing machine brands in Australia peaked at 8% in November 2025 and was lowest at 5.7% in September 2026.
Across the 12 months ending September 2026, Hisense’s share of searches among washing machine brands in Australia peaked at 5.3% in November 2025 and was lowest at 4% in March 2026.
Across the 12 months ending September 2026, Speed Queen’s share of searches among washing machine brands in Australia peaked at 7.9% in April 2026 and was lowest at 3% in June 2026.
Across the 12 months ending September 2026, Westinghouse’s share of searches among washing machine brands in Australia peaked at 5.4% in June 2026 and was lowest at 3.7% in January 2026.
Across the 12 months ending September 2026, Electrolux’s share of searches among washing machine brands in Australia peaked at 4.7% in October 2025 and was lowest at 3.2% in March 2026.
Across the 12 months ending September 2026, Haier rose from 5th to 4th among washing machine brands in Australia.
Across the 12 months ending September 2026, Miele fell from 4th to 5th among washing machine brands in Australia.
Across the 12 months ending September 2026, ASKO rose from 7th to 6th among washing machine brands in Australia.
Across the 12 months ending September 2026, Samsung fell from 6th to 7th among washing machine brands in Australia.
Across the 12 months ending September 2026, Hisense rose from 9th to 8th among washing machine brands in Australia.
Across the 12 months ending September 2026, Speed Queen rose from 11th to 9th among washing machine brands in Australia.
Across the 12 months ending September 2026, Electrolux fell from 8th to 11th among washing machine brands in Australia.
Across the 12 months ending September 2026, CHiQ rose from 14th to 12th among washing machine brands in Australia.
Across the 12 months ending September 2026, Beko fell from 12th to 13th among washing machine brands in Australia.
Across the 12 months ending September 2026, Simpson fell from 13th to 14th among washing machine brands in Australia.
Across the 12 months ending September 2026, Fisher & Paykel, LG, Bosch, Westinghouse and Esatto held steady: their share of searches among washing machine brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia washing machine brands in September 2026?

8 changes

In September 2026, Fisher & Paykel overtook LG to become the leader among washing machine brands in Australia, with 15.6% of the searches.
In September 2026, Haier overtook Miele to rank 4th among washing machine brands in Australia, with 10.4% of the searches.
In September 2026, ASKO overtook Samsung to rank 6th among washing machine brands in Australia, with 5.7% of the searches.
In September 2026, Speed Queen overtook Westinghouse to rank 9th among washing machine brands in Australia, with 4.7% of the searches.
In September 2026, Bosch gained share of searches among washing machine brands in Australia, from 11.3% to 12.8%.
In September 2026, LG lost share of searches among washing machine brands in Australia, from 20.6% to 15.6%.
In September 2026, Samsung lost share of searches among washing machine brands in Australia, from 7.5% to 5.7%.
In September 2026, Miele lost share of searches among washing machine brands in Australia, from 9.2% to 8.5%.

How are branded searches counted for washing machine brands?

15 search terms

Each brand's share of searches among washing machine brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.