Brandwave

How popular isPanasonic?

In September 2026, people searched for Panasonic by name about 5,300 times in Australia, a 55.8% decrease from the previous year. These searches made up 3.6% of all Australia air conditioner brand searches, placing Panasonic eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about air conditioner brands, Panasonic appeared in two of the five answers and was the fifth most recommended of the 15.

Search and AI answers in September 2026

Panasonic is the eighth most searched of 15 competitors and the fifth most recommended in AI answers.

  1. DaikinShare of searches 28%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. Mitsubishi ElectricShare of searches 17.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. FujitsuShare of searches 9.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. Actron AirShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PanasonicShare of searches 3.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Panasonic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Panasonic is the fifth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Daikin1st
  2. Mitsubishi Heavy Industries2nd
  3. Fujitsu3rd
  4. Mitsubishi Electric4th
  5. Panasonic5th
  6. Rinnai6th
  7. Actron Air–
  8. Midea–
  9. Gree–
  10. Haier–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air conditioner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which air conditioner brands compete with Panasonic?

Panasonic against air conditioner brands in Australia, by month

Share of searches by month for Daikin, Mitsubishi Electric, Fujitsu, Actron Air, Midea, Mitsubishi Heavy Industries, Gree, Panasonic, Rinnai, Haier, Kelvinator, Teco. The figures are in the table below the chart.

View monthly share of searches table
MonthDaikinMitsubishi ElectricFujitsuActron AirMideaMitsubishi Heavy IndustriesGreePanasonicRinnaiHaierKelvinatorTecoCarrierLGSamsung
Oct 202527.5%18.8%9.7%7.6%4.3%6.5%4.3%4.3%2.8%2.4%2.8%2.8%1.9%1.9%2.4%
Nov 202528.3%19.9%10.7%6.9%3.9%5.8%3.9%4.8%3.2%1.7%2.6%2.6%1.7%1.7%2.6%
Dec 202530.1%18.3%9.8%8.3%3.6%4.4%3.6%4.4%3.6%1.9%2.9%2.9%1.9%1.9%2.4%
Jan 202627.1%19.1%10.2%8.6%3.7%4.6%3.7%4.6%3.7%2%3%3%2.5%1.7%2.5%
Feb 202629%17.4%9%9.2%4%4.9%4%4.9%3.2%2.1%2.7%2.7%2.7%1.8%2.7%
Mar 202630.1%15.5%9.3%8.9%4.1%5.1%4.1%4.1%2.7%2.3%2.7%2.3%5.1%1.8%2.3%
Apr 202632.7%16.8%10.1%7.8%4.5%4.5%3.5%4.5%3%2.4%2.4%1.6%2.4%1.9%1.9%
May 202631.3%18.4%9%8.7%4.9%4.9%4%4%2.7%1.7%2.2%1.7%2.2%2.2%2.2%
Jun 202632.9%16.8%9.5%8.6%5.2%5.2%3.4%4.2%2.7%1.9%1.9%1.4%2.3%1.9%2.3%
Jul 202630.7%17.8%8.2%8.7%6.7%5.5%3.6%3.6%2.9%2%2.4%1.5%2.4%2%2%
Aug 202632.9%16.6%8.8%9%5.9%4.7%3.9%3.9%2.6%2.1%2.1%1.6%2.1%1.6%2.1%
Sep 202628%17.5%9.9%8.2%6.6%5.4%4.3%3.6%3.6%2.4%2.4%2.4%1.9%1.9%1.9%

  1. 1.Daikin

    28%

    Held 1st. 18.7K estimated branded searches, -7.4% vs prior month. Share -4.9 points.

  2. 2.Mitsubishi Electric

    17.5%

    Held 2nd. 11.7K estimated branded searches, +14.7% vs prior month. Share +0.9 points.

  3. 3.Fujitsu

    9.9%

    Moved from 4th to 3rd. 6.6K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  4. 4.Actron Air

    8.2%

    Moved from 3rd to 4th. 5.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  5. 5.Midea

    6.6%

    Held 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.Mitsubishi Heavy Industries

    5.4%

    Held 6th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.7 points.

  7. 7.Gree

    4.3%

    Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.4 points.

  8. 8.Panasonic

    3.6%

    Held 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.3 points.

  9. 9.Rinnai

    3.6%

    Held 9th. 2.4K estimated branded searches, +50% vs prior month. Share +1 points.

  10. 10.Haier

    2.4%

    Moved from 11th to 10th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  11. 11.Kelvinator

    2.4%

    Moved from 12th to 11th. 1.6K estimated branded searches, +23.1% vs prior month. Share +0.3 points.

  12. 12.Teco

    2.4%

    Moved from 15th to 12th. 1.6K estimated branded searches, +60% vs prior month. Share +0.8 points.

  13. 13.Carrier

    1.9%

    Moved from 10th to 13th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

  14. 14.LG

    1.9%

    Held 14th. 1.3K estimated branded searches, +30% vs prior month. Share +0.3 points.

  15. 15.Samsung

    1.9%

    Moved from 13th to 15th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Panasonic and its closest rivals

Every comparison with Panasonic

27 comparisons

How has branded search demand for Panasonic changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Panasonic in Australia fell from 12K to 5.3K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among air conditioner brands in Australia decreased from 4.3% to 3.6%.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among air conditioner brands in Australia peaked at 4.9% in February 2026 and was lowest at 3.6% in September 2026.

How did search popularity change for Australia air conditioner brands in September 2026?

6 changes

  1. In September 2026, Fujitsu overtook Actron Air to rank 3rd among air conditioner brands in Australia, with 9.9% of the searches.

  2. In September 2026, Teco overtook Carrier and 2 others to rank 12th among air conditioner brands in Australia, with 2.4% of the searches.

  3. In September 2026, Rinnai gained share of searches among air conditioner brands in Australia, from 2.6% to 3.6%.

  4. In September 2026, Mitsubishi Electric gained share of searches among air conditioner brands in Australia, from 16.6% to 17.5%.

  5. In September 2026, Midea gained share of searches among air conditioner brands in Australia, from 5.9% to 6.6%.

  6. In September 2026, Mitsubishi Heavy Industries gained share of searches among air conditioner brands in Australia, from 4.7% to 5.4%.

How are Panasonic’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • panasonic air conditioner
  • panasonic shaver
  • panasonic tv

Do you work for Panasonic? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Panasonic compete?

Panasonic is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
TV brands8th of 91.7%Show ranking
Air conditioner brands8th of 153.6%Shown above
Shaver and razor brands8th of 92.2%Show ranking
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