Shaver and razor brands in Australia:Which are most popular?

Name: Shaver and razor brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Manscaped was the most searched shaver and razor brand in Australia, accounting for 46.6% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, Philips was mentioned most often, in four of the five answers. Gillette, Philips, Braun and BIC tied as the most recommended.

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Top shaver and razor brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips was mentioned most often, in four of the five answers. Gillette, Philips, Braun and BIC tied as the most recommended. Manscaped, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Philips	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Gillette	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Braun	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Schick	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Remington	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Panasonic	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
BIC	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Manscaped	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Dollar Shave Club	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Philips4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gillette2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Schick1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Remington1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Panasonic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BIC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Manscaped0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dollar Shave Club0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about shaver and razor brands

5 answers

Asked ChatGPT
“Which razor should I buy in Australia?”
1. 1Gillette
2. 2Philips
Asked ChatGPT
“What are the best electric shaver brands?”
1. 1Braun
2. 2Panasonic
3. 3Philips
4. 4Remington
Asked ChatGPT
“What's the best razor for sensitive skin?”
1. 1Gillette
2. 2Philips
Searched Google, AI Overview
“razor”
1. 1BIC
2. 2Schick
Searched Google, AI Overview
“electric shaver”
1. 1Philips

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which shaver and razor brands do people search for most?

This chart shows how often people search Google for each shaver and razor brand by name. Each line represents a brand's share of searches for all nine shaver and razor brands we track, month by month, from searches in Australia.

Share of searches among shaver and razor brands in Australia, by month

Month	Manscaped	Gillette	Philips	Braun	Dollar Shave Club	Schick	Remington	Panasonic	BIC
Oct 2025	57.7%	10.5%	12.7%	4.2%	6.3%	2.8%	2.8%	1.7%	1.3%
Nov 2025	62.6%	8.6%	12.9%	4.6%	4.6%	2%	2%	2%	0.75%
Dec 2025	61.9%	9.1%	13.8%	4.5%	3.6%	2%	2.4%	2%	0.74%
Jan 2026	50.8%	13.7%	15%	4.5%	6.8%	3%	3%	1.9%	1.4%
Feb 2026	51%	13.8%	14.9%	4.4%	6.7%	3%	3%	2%	1.4%
Mar 2026	50%	13.5%	14.6%	4.3%	8.1%	2.9%	2.9%	2%	1.6%
Apr 2026	50.1%	13.6%	16.3%	4.3%	6.6%	2.9%	2.9%	2%	1.3%
May 2026	50.8%	13.7%	14.9%	4.3%	6.6%	3%	3%	2.3%	1.4%
Jun 2026	46.5%	15.3%	16.8%	5%	6.1%	3.4%	2.7%	2.7%	1.5%
Jul 2026	49.5%	13.3%	17.9%	4.4%	5.3%	3.5%	2.9%	1.8%	1.3%
Aug 2026	45.7%	15.2%	16.5%	4.9%	7.4%	3.2%	3.2%	2.7%	1.2%
Sep 2026	46.6%	16.8%	16.8%	5%	5%	3.3%	2.8%	2.2%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Manscaped	46.6%	27.1K	0%	+0.9 points
2, moved from 3rd to 2nd	Gillette Procter & Gamble	16.8%	9.8K	+8.9%	+1.7 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Philips	16.8%	9.8K	0%	+0.3 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	Braun Procter & Gamble	5%	2.9K	0%	+0.1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Dollar Shave Club	5%	2.9K	-34.1%	-2.4 pointsmoved from 4th to 5th
6, moved from 7th to 6th	Schick	3.3%	1.9K	0%	+0.1 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Remington	2.8%	1.6K	-15.8%	-0.5 pointsmoved from 6th to 7th
8, held 8th	Panasonic	2.2%	1.3K	-18.8%	-0.5 points
9, held 9th	BIC	1.5%	880	+22.2%	+0.3 points

1.Manscaped
46.6%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
2.Gillette
16.8%
Moved from 3rd to 2nd. 9.8K estimated branded searches, +8.9% vs prior month. Share +1.7 points.
3.Philips
16.8%
Moved from 2nd to 3rd. 9.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.Braun
5%
Moved from 5th to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Dollar Shave Club
5%
Moved from 4th to 5th. 2.9K estimated branded searches, -34.1% vs prior month. Share -2.4 points.
6.Schick
3.3%
Moved from 7th to 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Remington
2.8%
Moved from 6th to 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.
8.Panasonic
2.2%
Held 8th. 1.3K estimated branded searches, -18.8% vs prior month. Share -0.5 points.
9.BIC
1.5%
Held 9th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

Which brand is most popular in search among shaver and razor brands in Australia?

9 brands

In September 2026, Manscaped was the most searched among shaver and razor brands in Australia, with an estimated 27.1K branded searches, 46.6% of all searches for the nine we track. Gillette is in 2nd place, 29.7 percentage points behind at 16.8%.

Australia shaver and razor brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Manscaped	57.7% → 46.6%	62.6%Nov 2025	45.7%Aug 2026	1st
Gillette	10.5% → 16.8%	16.8%Sep 2026	8.6%Nov 2025	3rd → 2nd
Philips	12.7% → 16.8%	17.9%Jul 2026	12.7%Oct 2025	2nd → 3rd
Braun	4.2% → 5%	5%Jun 2026	4.2%Oct 2025	5th → 4th
Dollar Shave Club	6.3% → 5%	8.1%Mar 2026	3.6%Dec 2025	4th → 5th
Schick	2.8% → 3.3%	3.5%Jul 2026	2%Dec 2025	7th → 6th
Remington	2.8%	3.2%Aug 2026	2%Nov 2025	6th → 7th
Panasonic	1.7% → 2.2%	2.7%Jun 2026	1.7%Oct 2025	8th
BIC	1.3% → 1.5%	1.6%Mar 2026	0.74%Dec 2025	9th

Each finding as a sentence

Across the 12 months ending September 2026, Manscaped’s share of searches among shaver and razor brands in Australia decreased from 57.7% to 46.6%.
Across the 12 months ending September 2026, Gillette’s share of searches among shaver and razor brands in Australia increased from 10.5% to 16.8%.
Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in Australia increased from 12.7% to 16.8%.
Across the 12 months ending September 2026, Braun’s share of searches among shaver and razor brands in Australia increased from 4.2% to 5%.
Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia decreased from 6.3% to 5%.
Across the 12 months ending September 2026, Manscaped’s share of searches among shaver and razor brands in Australia peaked at 62.6% in November 2025 and was lowest at 45.7% in August 2026.
Across the 12 months ending September 2026, Gillette’s share of searches among shaver and razor brands in Australia peaked at 16.8% in September 2026 and was lowest at 8.6% in November 2025.
Across the 12 months ending September 2026, Philips’ share of searches among shaver and razor brands in Australia peaked at 17.9% in July 2026 and was lowest at 12.7% in October 2025.
Across the 12 months ending September 2026, Dollar Shave Club’s share of searches among shaver and razor brands in Australia peaked at 8.1% in March 2026 and was lowest at 3.6% in December 2025.
Across the 12 months ending September 2026, Schick’s share of searches among shaver and razor brands in Australia peaked at 3.5% in July 2026 and was lowest at 2% in December 2025.
Across the 12 months ending September 2026, Remington’s share of searches among shaver and razor brands in Australia peaked at 3.2% in August 2026 and was lowest at 2% in November 2025.
Across the 12 months ending September 2026, Gillette rose from 3rd to 2nd among shaver and razor brands in Australia.
Across the 12 months ending September 2026, Philips fell from 2nd to 3rd among shaver and razor brands in Australia.
Across the 12 months ending September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia.
Across the 12 months ending September 2026, Dollar Shave Club fell from 4th to 5th among shaver and razor brands in Australia.
Across the 12 months ending September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia.
Across the 12 months ending September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia.
Across the 12 months ending September 2026, Panasonic and BIC held steady: their share of searches among shaver and razor brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia shaver and razor brands in September 2026?

8 changes

In September 2026, Gillette overtook Philips to rank 2nd among shaver and razor brands in Australia, with 16.8% of the searches.
In September 2026, Manscaped gained share of searches among shaver and razor brands in Australia, from 45.7% to 46.6%.
In September 2026, Dollar Shave Club lost share of searches among shaver and razor brands in Australia, from 7.4% to 5%.
In September 2026, Braun rose from 5th to 4th among shaver and razor brands in Australia.
In September 2026, Schick rose from 7th to 6th among shaver and razor brands in Australia.
In September 2026, Remington fell from 6th to 7th among shaver and razor brands in Australia.
Estimated monthly branded searches for Philips in Australia rose 34.2% over 12 measured months, from 7.3K to 9.8K in September 2026.
Estimated monthly branded searches for Panasonic in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

How are branded searches counted for shaver and razor brands?

11 search terms

Each brand's share of searches among shaver and razor brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.