Brandwave

Fujitsu vs Panasonic:Which is more popular?

In September 2026, Fujitsu had more branded searches than Panasonic among air conditioner brands in Australia. Fujitsu had about 6,600 branded searches, while Panasonic had 2,400. Fujitsu made up 9.9% of all air conditioner brand searches we track, and Panasonic accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about air conditioner brands, Fujitsu appeared in all five answers and Panasonic in two. Fujitsu was mentioned before Panasonic in every answer.

Among air conditioner brands in Australia in September 2026

Who do people search for more?

Fujitsu, about 3 searches for every 1 for Panasonic

Fujitsu 6.6K searchesPanasonic 2.4K searches

Who does AI mention more?

Fujitsu, mentioned in every answer we collected

Fujitsu in 5 of 5Panasonic in 2 of 5

Who does AI recommend more?

Fujitsu, named ahead of Panasonic in every answer

Fujitsu first in 4Panasonic never first

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Top air conditioner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fujitsu appeared in all five answers. Panasonic was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fujitsu was listed before Panasonic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Daikin1st
  2. Mitsubishi Heavy Industries2nd
  3. Fujitsu3rd
  4. Mitsubishi Electric4th
  5. Panasonic5th
  6. Rinnai6th
  7. Actron Air–
  8. Midea–
  9. Gree–
  10. Haier–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fujitsu5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mitsubishi Electric3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Heavy Industries3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rinnai1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Actron Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Midea0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gree0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about air conditioner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Fujitsu or Panasonic more popular in search?

This chart shows how often people search Google for Fujitsu and Panasonic by name. Each line represents a brand's share of searches for all 15 air conditioner brands we track, month by month, from searches in Australia.

Fujitsu and Panasonic among air conditioner brands in Australia, by month

Share of searches by month for Fujitsu, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthDaikinMitsubishi ElectricFujitsuActron AirMideaMitsubishi Heavy IndustriesGreePanasonicRinnaiHaierKelvinatorTecoCarrierLGSamsung
Oct 202527.5%18.8%9.7%7.6%4.3%6.5%4.3%4.3%2.8%2.4%2.8%2.8%1.9%1.9%2.4%
Nov 202528.3%19.9%10.7%6.9%3.9%5.8%3.9%4.8%3.2%1.7%2.6%2.6%1.7%1.7%2.6%
Dec 202530.1%18.3%9.8%8.3%3.6%4.4%3.6%4.4%3.6%1.9%2.9%2.9%1.9%1.9%2.4%
Jan 202627.1%19.1%10.2%8.6%3.7%4.6%3.7%4.6%3.7%2%3%3%2.5%1.7%2.5%
Feb 202629%17.4%9%9.2%4%4.9%4%4.9%3.2%2.1%2.7%2.7%2.7%1.8%2.7%
Mar 202630.1%15.5%9.3%8.9%4.1%5.1%4.1%4.1%2.7%2.3%2.7%2.3%5.1%1.8%2.3%
Apr 202632.7%16.8%10.1%7.8%4.5%4.5%3.5%4.5%3%2.4%2.4%1.6%2.4%1.9%1.9%
May 202631.3%18.4%9%8.7%4.9%4.9%4%4%2.7%1.7%2.2%1.7%2.2%2.2%2.2%
Jun 202632.9%16.8%9.5%8.6%5.2%5.2%3.4%4.2%2.7%1.9%1.9%1.4%2.3%1.9%2.3%
Jul 202630.7%17.8%8.2%8.7%6.7%5.5%3.6%3.6%2.9%2%2.4%1.5%2.4%2%2%
Aug 202632.9%16.6%8.8%9%5.9%4.7%3.9%3.9%2.6%2.1%2.1%1.6%2.1%1.6%2.1%
Sep 202628%17.5%9.9%8.2%6.6%5.4%4.3%3.6%3.6%2.4%2.4%2.4%1.9%1.9%1.9%

How has the Fujitsu and Panasonic comparison changed over the last 12 months?

3 findings
  • Fujitsu was ahead of Panasonic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fujitsu’s share of searches among air conditioner brands in Australia moved from 9.7% to 9.9%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among air conditioner brands in Australia moved from 4.3% to 3.6%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

How did search popularity change for Australia air conditioner brands in September 2026?

2 changes
  1. In September 2026, Fujitsu overtook Actron Air to rank 3rd among air conditioner brands in Australia, with 9.9% of the searches.

  2. Estimated monthly branded searches for Panasonic in Australia fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fujitsu’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fujitsu

1 branded search term

  • fujitsu air conditioner

Panasonic

1 branded search term

  • panasonic air conditioner

How the Brand Demand Index is measured

Other head-to-heads among air conditioner brands

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