Brandwave

LG vs Panasonic:Which is more popular?

In September 2026, LG had more branded searches than Panasonic among TV brands in Australia. LG had about 18,100 branded searches, while Panasonic had 1,600. LG made up 19.1% of all TV brand searches we track, and Panasonic accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about TV brands, LG appeared in all five answers and Panasonic in none.

Among TV brands in Australia in September 2026

Who do people search for more?

LG, about 11 searches for every 1 for Panasonic

LG 18.1K searchesPanasonic 1.6K searches

Who does AI mention more?

LG, mentioned in every answer we collected

LG in 5 of 5Panasonic in 0 of 5

Who does AI recommend more?

LG, the only one of the two named

LG first in 5Panasonic never named

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG appeared in all five answers. Panasonic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. TCL3rd
  4. Hisense4th
  5. Sony5th
  6. Kogan–
  7. FFALCON–
  8. Panasonic–
  9. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is LG or Panasonic more popular in search?

This chart shows how often people search Google for LG and Panasonic by name. Each line represents a brand's share of searches for all nine TV brands we track, month by month, from searches in Australia.

LG and Panasonic among TV brands in Australia, by month

Share of searches by month for LG, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseLGSamsungKoganTCLSonyFFALCONPanasonicPhilips
Oct 202520.4%11.2%20.4%16.7%11.2%7.4%4.1%7.4%1.1%
Nov 202523.4%12.8%23.4%15.6%10.4%7%3.1%3.1%1.1%
Dec 202522.8%12.4%22.8%15.2%12.4%6.8%3.7%3%0.9%
Jan 202623.9%13%19.5%16%13%7.1%3.9%2.6%0.95%
Feb 202624.6%11%20.1%16.4%13.5%7.3%3.3%2.6%1.2%
Mar 202622.6%12.4%22.6%15.1%12.4%8.2%3.6%2.4%0.74%
Apr 202622.6%12.3%22.6%15.1%12.3%8.2%3.6%2.4%0.9%
May 202622.6%12.4%22.6%15.1%12.4%8.3%3.6%2%0.9%
Jun 202622.8%12.5%22.8%15.2%12.5%8.3%3%2%0.91%
Jul 202624.8%11%20.2%16.5%13.5%7.4%4%1.8%0.8%
Aug 202621.8%11.9%21.8%17.9%11.9%8%3.5%1.9%1.2%
Sep 202623.4%19.1%19.1%15.6%10.4%7%3.1%1.7%0.76%

How has the LG and Panasonic comparison changed over the last 12 months?

3 findings
  • LG was ahead of Panasonic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LG’s share of searches among TV brands in Australia moved from 11.2% to 19.1%, and its estimated monthly branded searches moved from 9.9K to 18.1K.
  • Across the 12 months ending September 2026, Panasonic’s share of searches among TV brands in Australia moved from 7.4% to 1.7%, and its estimated monthly branded searches moved from 6.6K to 1.6K.

How did search popularity change for Australia TV brands in September 2026?

2 changes

  1. In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.

  2. Estimated monthly branded searches for Panasonic in Australia fell 75.8% over 12 measured months, from 6.6K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LG’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LG

1 branded search term

  • lg tv

Panasonic

1 branded search term

  • panasonic tv

How the Brand Demand Index is measured

Other head-to-heads among TV brands

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