Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 59,100 times in Australia, a 13.9% increase from the previous year. These searches made up 7% of all Australia TV brand searches, placing Sony sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Sony appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Sony is the sixth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. HisenseShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. LGShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KoganShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SonyShare of searches 7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sony is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. TCL3rd
  4. Hisense4th
  5. Sony5th
  6. Kogan–
  7. FFALCON–
  8. Panasonic–
  9. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which TV brands compete with Sony?

Sony against TV brands in Australia, by month

Share of searches by month for Hisense, LG, Samsung, Kogan, TCL, Sony, FFALCON. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseLGSamsungKoganTCLSonyFFALCONPanasonicPhilips
Oct 202520.4%11.2%20.4%16.7%11.2%7.4%4.1%7.4%1.1%
Nov 202523.4%12.8%23.4%15.6%10.4%7%3.1%3.1%1.1%
Dec 202522.8%12.4%22.8%15.2%12.4%6.8%3.7%3%0.9%
Jan 202623.9%13%19.5%16%13%7.1%3.9%2.6%0.95%
Feb 202624.6%11%20.1%16.4%13.5%7.3%3.3%2.6%1.2%
Mar 202622.6%12.4%22.6%15.1%12.4%8.2%3.6%2.4%0.74%
Apr 202622.6%12.3%22.6%15.1%12.3%8.2%3.6%2.4%0.9%
May 202622.6%12.4%22.6%15.1%12.4%8.3%3.6%2%0.9%
Jun 202622.8%12.5%22.8%15.2%12.5%8.3%3%2%0.91%
Jul 202624.8%11%20.2%16.5%13.5%7.4%4%1.8%0.8%
Aug 202621.8%11.9%21.8%17.9%11.9%8%3.5%1.9%1.2%
Sep 202623.4%19.1%19.1%15.6%10.4%7%3.1%1.7%0.76%

  1. 1.Hisense

    23.4%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  2. 2.LG

    19.1%

    Moved from 4th to 2nd. 18.1K estimated branded searches, +82.8% vs prior month. Share +7.1 points.

  3. 3.Samsung

    19.1%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.8 points.

  4. 4.Kogan

    15.6%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.TCL

    10.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Sony

    7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -1 points.

  7. 7.FFALCON

    3.1%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Panasonic

    1.7%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Philips

    0.76%

    Held 9th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.

Kogan sells other things too, so only its searches that name this product count here, like “kogan tv”.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

33 comparisons

How has branded search demand for Sony changed in Australia over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony in Australia rose from 51.9K to 59.1K.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia peaked at 8.3% in June 2026 and was lowest at 6.8% in December 2025.
  • Across the 12 months ending September 2026, Sony rose from 7th to 6th among TV brands in Australia.

How did search popularity change for Australia TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.

  2. In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%.

  3. In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%.

  4. In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%.

  5. In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%.

  6. In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%.

How are Sony’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony camera
  • sony earbuds
  • sony headphones
  • sony speaker
  • sony tv

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave does not track any other brands owned by Sony.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands2nd of 109.8%Show ranking
Camera brands5th of 95.8%Show ranking
Speaker brands9th of 121.9%Show ranking
TV brands6th of 97%Shown above
Creator with pink hair and a pink jacket

Is Sony your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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