Brandwave

Philips vs Sony:Which is more popular?

In September 2026, Sony had more branded searches than Philips among TV brands in Australia. Sony had about 6,600 branded searches, while Philips had 720. Sony made up 7% of all TV brand searches we track, and Philips accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about TV brands, Sony appeared in two of the five answers and Philips in none.

Among TV brands in Australia in September 2026

Who do people search for more?

Sony, about 9 searches for every 1 for Philips

Sony 6.6K searchesPhilips 720 searches

Who does AI mention more?

Sony, mentioned in 2 of 5 answers, Philips in 0

Sony in 2 of 5Philips in 0 of 5

Who does AI recommend more?

Sony, the only one of the two named

Sony first in 2Philips never named

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Philips did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. TCL3rd
  4. Hisense4th
  5. Sony5th
  6. Kogan–
  7. FFALCON–
  8. Panasonic–
  9. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Philips or Sony more popular in search?

This chart shows how often people search Google for Philips and Sony by name. Each line represents a brand's share of searches for all nine TV brands we track, month by month, from searches in Australia.

Philips and Sony among TV brands in Australia, by month

Share of searches by month for Sony, Philips. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseLGSamsungKoganTCLSonyFFALCONPanasonicPhilips
Oct 202520.4%11.2%20.4%16.7%11.2%7.4%4.1%7.4%1.1%
Nov 202523.4%12.8%23.4%15.6%10.4%7%3.1%3.1%1.1%
Dec 202522.8%12.4%22.8%15.2%12.4%6.8%3.7%3%0.9%
Jan 202623.9%13%19.5%16%13%7.1%3.9%2.6%0.95%
Feb 202624.6%11%20.1%16.4%13.5%7.3%3.3%2.6%1.2%
Mar 202622.6%12.4%22.6%15.1%12.4%8.2%3.6%2.4%0.74%
Apr 202622.6%12.3%22.6%15.1%12.3%8.2%3.6%2.4%0.9%
May 202622.6%12.4%22.6%15.1%12.4%8.3%3.6%2%0.9%
Jun 202622.8%12.5%22.8%15.2%12.5%8.3%3%2%0.91%
Jul 202624.8%11%20.2%16.5%13.5%7.4%4%1.8%0.8%
Aug 202621.8%11.9%21.8%17.9%11.9%8%3.5%1.9%1.2%
Sep 202623.4%19.1%19.1%15.6%10.4%7%3.1%1.7%0.76%

How has the Philips and Sony comparison changed over the last 12 months?

3 findings
  • Sony was ahead of Philips in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips’ share of searches among TV brands in Australia moved from 1.1% to 0.76%, and its estimated monthly branded searches moved from 1K to 720.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in Australia moved from 7.4% to 7%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for Australia TV brands in September 2026?

2 changes

  1. In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%.

  2. Estimated monthly branded searches for Philips in Australia fell 28% over 12 measured months, from 1K to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Philips’ and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips

1 branded search term

  • philips tv

Sony

1 branded search term

  • sony tv

How the Brand Demand Index is measured

Other head-to-heads among TV brands

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