Brandwave

How popular isKogan?

In September 2026, people searched for Kogan by name about 217,000 times in Australia, a 17.3% decrease from the previous year. These searches made up 15.6% of all Australia TV brand searches, placing Kogan fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Kogan did not appear in any of the answers.

Search and AI answers in September 2026

Kogan is the fourth most searched of 9 competitors and not listed in any AI answer.

  1. HisenseShare of searches 23.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. LGShare of searches 19.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. SamsungShare of searches 19.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. KoganShare of searches 15.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. TCLShare of searches 10.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kogan did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. TCL3rd
  4. Hisense4th
  5. Sony5th
  6. Kogan–
  7. FFALCON–
  8. Panasonic–
  9. Philips–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sony2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FFALCON0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which TV brands compete with Kogan?

Kogan against TV brands in Australia, by month

Share of searches by month for Hisense, LG, Samsung, Kogan, TCL, Sony, FFALCON. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseLGSamsungKoganTCLSonyFFALCONPanasonicPhilips
Oct 202520.4%11.2%20.4%16.7%11.2%7.4%4.1%7.4%1.1%
Nov 202523.4%12.8%23.4%15.6%10.4%7%3.1%3.1%1.1%
Dec 202522.8%12.4%22.8%15.2%12.4%6.8%3.7%3%0.9%
Jan 202623.9%13%19.5%16%13%7.1%3.9%2.6%0.95%
Feb 202624.6%11%20.1%16.4%13.5%7.3%3.3%2.6%1.2%
Mar 202622.6%12.4%22.6%15.1%12.4%8.2%3.6%2.4%0.74%
Apr 202622.6%12.3%22.6%15.1%12.3%8.2%3.6%2.4%0.9%
May 202622.6%12.4%22.6%15.1%12.4%8.3%3.6%2%0.9%
Jun 202622.8%12.5%22.8%15.2%12.5%8.3%3%2%0.91%
Jul 202624.8%11%20.2%16.5%13.5%7.4%4%1.8%0.8%
Aug 202621.8%11.9%21.8%17.9%11.9%8%3.5%1.9%1.2%
Sep 202623.4%19.1%19.1%15.6%10.4%7%3.1%1.7%0.76%

  1. 1.Hisense

    23.4%

    Held 1st. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.6 points.

  2. 2.LG

    19.1%

    Moved from 4th to 2nd. 18.1K estimated branded searches, +82.8% vs prior month. Share +7.1 points.

  3. 3.Samsung

    19.1%

    Moved from 2nd to 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.8 points.

  4. 4.Kogan

    15.6%

    Moved from 3rd to 4th. 14.8K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.TCL

    10.4%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Sony

    7%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -1 points.

  7. 7.FFALCON

    3.1%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share -0.4 points.

  8. 8.Panasonic

    1.7%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Philips

    0.76%

    Held 9th. 720 estimated branded searches, -28% vs prior month. Share -0.4 points.

Kogan sells other things too, so only its searches that name this product count here, like “kogan tv”.

Compare popularity between Kogan and its closest rivals

Every comparison with Kogan

27 comparisons

How has branded search demand for Kogan changed in Australia over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kogan in Australia fell from 262K to 217K.
  • Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia decreased from 16.7% to 15.6%.
  • Across the 12 months ending September 2026, Kogan’s share of searches among TV brands in Australia peaked at 17.9% in August 2026 and was lowest at 15.1% in April 2026.
  • Across the 12 months ending September 2026, Kogan fell from 3rd to 4th among TV brands in Australia.

How did search popularity change for Australia TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook Samsung and Kogan to rank 2nd among TV brands in Australia, with 19.1% of the searches.

  2. In September 2026, Hisense gained share of searches among TV brands in Australia, from 21.8% to 23.4%.

  3. In September 2026, Samsung lost share of searches among TV brands in Australia, from 21.8% to 19.1%.

  4. In September 2026, Kogan lost share of searches among TV brands in Australia, from 17.9% to 15.6%.

  5. In September 2026, TCL lost share of searches among TV brands in Australia, from 11.9% to 10.4%.

  6. In September 2026, Sony lost share of searches among TV brands in Australia, from 8% to 7%.

How are Kogan’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Kogan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kogan
  • kogan air fryer
  • kogan tv

How the Brand Demand Index is measured

Who owns Kogan?

Kogan is owned by Kogan.com. Brandwave does not track any other brands owned by Kogan.com.

Do you work for Kogan? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Kogan compete?

Kogan is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Electronics retailers4th of 84.1%Show ranking
Online marketplaces5th of 55.2%Show ranking
Air fryer brands9th of 100.86%Show ranking
TV brands4th of 915.6%Shown above
Creator with pink hair and a pink jacket

Is Kogan your brand?

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