How popular isKogan in search?
In September 2026, people searched for Kogan by name about 201,000 times in Australia, an 18.3% decrease from the previous year. These searches made up 3.3% of all Australia online marketplace searches, placing Kogan fourth out of four marketplaces.
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Which online marketplaces compete with Kogan?
Share of searches by month for Amazon, eBay, Temu, Kogan. The figures are in the table below the chart.
View monthly share of searches table
| Month | Amazon | eBay | Temu | Kogan |
|---|---|---|---|---|
| Oct 2025 | 55.9% | 25.1% | 15.3% | 3.8% |
| Nov 2025 | 57.1% | 25.5% | 12.7% | 4.7% |
| Dec 2025 | 61.2% | 22.5% | 11.2% | 5% |
| Jan 2026 | 55.9% | 25.1% | 15.3% | 3.8% |
| Feb 2026 | 55.9% | 25.1% | 15.3% | 3.7% |
| Mar 2026 | 55.9% | 25.1% | 15.3% | 3.8% |
| Apr 2026 | 57.8% | 26% | 13% | 3.2% |
| May 2026 | 55.9% | 25.1% | 15.3% | 3.8% |
| Jun 2026 | 60.2% | 22.2% | 13.5% | 4% |
| Jul 2026 | 65% | 19.5% | 11.9% | 3.6% |
| Aug 2026 | 65% | 19.5% | 11.9% | 3.6% |
| Sep 2026 | 60.7% | 22.3% | 13.6% | 3.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 3.7M | -18.3% | -4.3 points | |
| 2, held 2nd | 22.3% | 1.3M | 0% | +2.8 points | |
| 3, held 3rd | 13.6% | 823K | 0% | +1.7 points | |
| 4, held 4th | 3.3% | 201K | -18.3% | -0.2 points |
1.
Amazon60.7%
Held 1st. 3.7M estimated branded searches, -18.3% vs prior month. Share -4.3 points.
2.
eBay22.3%
Held 2nd. 1.3M estimated branded searches, 0% vs prior month. Share +2.8 points.
3.
Temu13.6%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.7 points.
4.
Kogan3.3%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
Compare search popularity between Kogan and its closest rivals
Every comparison with Kogan
10 comparisons
How has branded search demand for Kogan changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kogan in Australia fell from 246K to 201K.
- Across the 12 months ending September 2026, Kogan’s share of searches among online marketplaces in Australia peaked at 5% in December 2025 and was lowest at 3.2% in April 2026.
How did search popularity change for Australia online marketplaces in September 2026?
4 changes
In September 2026, eBay gained share of searches among online marketplaces in Australia, from 19.5% to 22.3%.
In September 2026, Temu gained share of searches among online marketplaces in Australia, from 11.9% to 13.6%.
In September 2026, Amazon lost share of searches among online marketplaces in Australia, from 65% to 60.7%.
Estimated monthly branded searches for Kogan in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are Kogan’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kogan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kogan
Who owns Kogan?
Kogan is owned by Kogan.com. Brandwave does not track any other brands owned by Kogan.com.
Do you work for Kogan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kogan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online marketplaces | 4th of 4 | 3.3% | Shown above |
| Electronics retailers | 4th of 8 | 4.1% | Show ranking |
Is Kogan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.