Electronics retailers in Australia:Which are most popular?
In September 2026, JB Hi-Fi was the most searched electronics retailer in Australia, accounting for 56% of all searches among the eight retailers we track. When we checked with ChatGPT and Google AI Overviews, JB Hi-Fi, The Good Guys and Appliances Online were mentioned most often, in three of the four answers. JB Hi-Fi was recommended most often, coming first in all three responses that gave a list.
JB Hi-FiShare of searches 56%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Harvey NormanShare of searches 16.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
The Good GuysShare of searches 15.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
KoganShare of searches 4.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Appliances OnlineShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top electronics retailers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, JB Hi-Fi, The Good Guys and Appliances Online were mentioned most often, in three of the four answers. JB Hi-Fi was recommended most often, coming first in all three answers that gave a list. The Good Guys was second, and PLE Computers was third. Harvey Norman, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Good Guys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Appliances Online3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Betta2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PLE Computers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kogan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bing Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electronics retailers
4 answers
Asked ChatGPT
“Where should I buy electronics in Australia?”
Asked ChatGPT
“What are the best electronics stores in Australia?”
Asked ChatGPT
“What's the best place in Australia to buy a TV?”
Searched Google, AI Overview
“electronics store”
Searched Google, AI Overview
“appliance store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which electronics retailers do people search for most?
This chart shows how often people search Google for each electronics retailer by name. Each line represents a brand's share of searches for all eight electronics retailers we track, month by month, from searches in Australia.
Share of searches by month for JB Hi-Fi, Harvey Norman, The Good Guys, Kogan, Appliances Online. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Hi-Fi | Harvey Norman | The Good Guys | Kogan | Appliances Online | Bing Lee | Betta | PLE Computers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.4% | 17.1% | 4% | 3.3% | 1.5% | 1.4% | 1.1% |
| Nov 2025 | 55.4% | 16.6% | 17.2% | 4.1% | 2.7% | 1.8% | 1.2% | 0.92% |
| Dec 2025 | 55.9% | 16.8% | 17.3% | 4.1% | 2.2% | 1.5% | 1.2% | 0.92% |
| Jan 2026 | 49% | 21.8% | 16.4% | 4.4% | 3.6% | 2% | 1.6% | 1.2% |
| Feb 2026 | 51% | 18.7% | 17.1% | 4.6% | 3.8% | 2.1% | 1.6% | 1.3% |
| Mar 2026 | 52.1% | 19% | 16.2% | 4.7% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 47.7% | 21.3% | 18.1% | 4.3% | 4.3% | 1.9% | 1.3% | 1.2% |
| May 2026 | 46.9% | 21% | 17.8% | 5.2% | 4.2% | 1.9% | 1.6% | 1.4% |
| Jun 2026 | 49.2% | 18% | 18.7% | 4.4% | 4.4% | 2.4% | 1.6% | 1.2% |
| Jul 2026 | 48.6% | 17.9% | 18.5% | 5.3% | 4.4% | 2% | 1.9% | 1.5% |
| Aug 2026 | 48.8% | 17.9% | 18.5% | 5.4% | 4.4% | 2% | 1.6% | 1.5% |
| Sep 2026 | 56% | 16.8% | 15.4% | 4.1% | 3.4% | 1.5% | 1.5% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 2.7M | +22.3% | +7.3 points | |
| 2, moved from 3rd to 2nd | 16.8% | 823K | 0% | -1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.4% | 751K | -11.8% | -3.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 201K | -18.3% | -1.2 points | |
| 5, held 5th | 3.4% | 165K | -17.9% | -1 points | |
| 6, held 6th | 1.5% | 74K | -18.2% | -0.5 points | |
| 7, held 7th | 1.5% | 72.6K | 0% | -0.1 points | |
| 8, held 8th | 1.3% | 62.7K | -7.2% | -0.2 points |
1.
JB Hi-Fi56%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +7.3 points.
16.8%
Moved from 3rd to 2nd. 823K estimated branded searches, 0% vs prior month. Share -1.1 points.
15.4%
Moved from 2nd to 3rd. 751K estimated branded searches, -11.8% vs prior month. Share -3.2 points.
4.
Kogan4.1%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
3.4%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1 points.
6.
Bing Lee1.5%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Betta1.5%
Held 7th. 72.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.3%
Held 8th. 62.7K estimated branded searches, -7.2% vs prior month. Share -0.2 points.
Which brand is most popular in search among electronics retailers in Australia?
8 brands
In September 2026, JB Hi-Fi was the most searched among electronics retailers in Australia, with an estimated 2.7M branded searches, 56% of all searches for the eight we track. Harvey Norman is in 2nd place, 39.2 percentage points behind at 16.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| JB Hi-Fi | 55.1% → 56% | 56%Sep 2026 | 46.9%May 2026 | 1st |
| Harvey Norman | 16.4% → 16.8% | 21.8%Jan 2026 | 16.4%Oct 2025 | 3rd → 2nd |
| The Good Guys | 17.1% → 15.4% | 18.7%Jun 2026 | 15.4%Sep 2026 | 2nd → 3rd |
| Kogan | 4% → 4.1% | 5.4%Aug 2026 | 4%Oct 2025 | 4th |
| Appliances Online | 3.3% → 3.4% | 4.4%Jun 2026 | 2.2%Dec 2025 | 5th |
| Bing Lee | 1.5% | 2.4%Jun 2026 | 1.5%Oct 2025 | 6th |
| Betta | 1.4% → 1.5% | 1.9%Jul 2026 | 1.2%Dec 2025 | 7th |
| PLE Computers | 1.1% → 1.3% | 1.5%Aug 2026 | 0.92%Nov 2025 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia increased from 55.1% to 56%.
- Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia decreased from 17.1% to 15.4%.
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia peaked at 56% in September 2026 and was lowest at 46.9% in May 2026.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among electronics retailers in Australia peaked at 21.8% in January 2026 and was lowest at 16.4% in October 2025.
- Across the 12 months ending September 2026, The Good Guys’ share of searches among electronics retailers in Australia peaked at 18.7% in June 2026 and was lowest at 15.4% in September 2026.
- Across the 12 months ending September 2026, Kogan’s share of searches among electronics retailers in Australia peaked at 5.4% in August 2026 and was lowest at 4% in October 2025.
- Across the 12 months ending September 2026, Appliances Online’s share of searches among electronics retailers in Australia peaked at 4.4% in June 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Harvey Norman rose from 3rd to 2nd among electronics retailers in Australia.
- Across the 12 months ending September 2026, The Good Guys fell from 2nd to 3rd among electronics retailers in Australia.
- Across the 12 months ending September 2026, Kogan, Appliances Online, Bing Lee, Betta and PLE Computers held steady: their share of searches among electronics retailers in Australia each moved less than 0.5 percentage points.
How did search popularity change for Australia electronics retailers in September 2026?
7 changes
In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%.
In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%.
In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%.
In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%.
In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%.
Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Betta in Australia fell 15.7% over 12 measured months, from 86.1K to 72.6K in September 2026.
Compare popularity between leading brands
- JB Hi-Fi vs Harvey Norman: compare popularity
- JB Hi-Fi vs The Good Guys: compare popularity
- JB Hi-Fi vs Kogan: compare popularity
- JB Hi-Fi vs Appliances Online: compare popularity
- Harvey Norman vs The Good Guys: compare popularity
- Harvey Norman vs Kogan: compare popularity
- Harvey Norman vs Appliances Online: compare popularity
- The Good Guys vs Kogan: compare popularity
- The Good Guys vs Appliances Online: compare popularity
- Kogan vs Appliances Online: compare popularity
- Compare any of these brands
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