Harvey Norman vs JB Hi-Fi:Which is searched more in Australia?
In September 2026, JB Hi-Fi had more branded searches than Harvey Norman among electronics retailers in Australia. JB Hi-Fi had about 2.7 million branded searches, while Harvey Norman had 823,000. JB Hi-Fi made up 56% of all electronics retailer searches we track, and Harvey Norman accounted for 16.8%.
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Is Harvey Norman or JB Hi-Fi more popular in search?
Compare the stores Australians buy electronics and appliances from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for JB Hi-Fi, Harvey Norman. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Hi-Fi | Harvey Norman | The Good Guys | Kogan | Appliances Online | Bing Lee | Betta | PLE Computers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.4% | 17.1% | 4% | 3.3% | 1.5% | 1.4% | 1.1% |
| Nov 2025 | 55.4% | 16.6% | 17.2% | 4.1% | 2.7% | 1.8% | 1.2% | 0.92% |
| Dec 2025 | 55.9% | 16.8% | 17.3% | 4.1% | 2.2% | 1.5% | 1.2% | 0.92% |
| Jan 2026 | 49% | 21.8% | 16.4% | 4.4% | 3.6% | 2% | 1.6% | 1.2% |
| Feb 2026 | 51% | 18.7% | 17.1% | 4.6% | 3.8% | 2.1% | 1.6% | 1.3% |
| Mar 2026 | 52.1% | 19% | 16.2% | 4.7% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 47.7% | 21.3% | 18.1% | 4.3% | 4.3% | 1.9% | 1.3% | 1.2% |
| May 2026 | 46.9% | 21% | 17.8% | 5.2% | 4.2% | 1.9% | 1.6% | 1.4% |
| Jun 2026 | 49.2% | 18% | 18.7% | 4.4% | 4.4% | 2.4% | 1.6% | 1.2% |
| Jul 2026 | 48.6% | 17.9% | 18.5% | 5.3% | 4.4% | 2% | 1.9% | 1.5% |
| Aug 2026 | 48.8% | 17.9% | 18.5% | 5.4% | 4.4% | 2% | 1.6% | 1.5% |
| Sep 2026 | 56% | 16.8% | 15.4% | 4.1% | 3.4% | 1.5% | 1.5% | 1.3% |
How has the Harvey Norman and JB Hi-Fi comparison changed over the last 12 months?
3 findings
- JB Hi-Fi was ahead of Harvey Norman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among electronics retailers in Australia moved from 16.4% to 16.8%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia moved from 55.1% to 56%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for Australia electronics retailers in September 2026?
2 changes
In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%.
In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Harvey Norman’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
1 branded search term
- harvey norman
JB Hi-Fi
2 branded search terms
- jb hi fi
- jb hifi
Other head-to-heads among electronics retailers
JB Hi-Fi vs The Good Guys: compare search popularity
JB Hi-Fi vs Kogan: compare search popularity
JB Hi-Fi vs Appliances Online: compare search popularity- Harvey Norman vs The Good Guys: compare search popularity
- Harvey Norman vs Kogan: compare search popularity
- Harvey Norman vs Appliances Online: compare search popularity
Put your own brand in this comparison
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