Appliances Online vs JB Hi-Fi:Which is more popular?
In September 2026, JB Hi-Fi had more branded searches than Appliances Online among electronics retailers in Australia. JB Hi-Fi had about 2.7 million branded searches, while Appliances Online had 165,000. JB Hi-Fi made up 56% of all electronics retailer searches we track, and Appliances Online accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about electronics retailers, Appliances Online and JB Hi-Fi each appeared in three of the four answers. JB Hi-Fi was mentioned before Appliances Online in every answer.
Who do people search for more?
JB Hi-Fi, about 17 searches for every 1 for Appliances Online
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
JB Hi-Fi, named ahead of Appliances Online in every answer
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Top electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Appliances Online and JB Hi-Fi were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JB Hi-Fi was listed before Appliances Online in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Good Guys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Appliances Online3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Betta2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PLE Computers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kogan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bing Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electronics retailers
4 answers
Asked ChatGPT
“Where should I buy electronics in Australia?”
Asked ChatGPT
“What are the best electronics stores in Australia?”
Asked ChatGPT
“What's the best place in Australia to buy a TV?”
Searched Google, AI Overview
“electronics store”
Searched Google, AI Overview
“appliance store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Appliances Online or JB Hi-Fi more popular in search?
This chart shows how often people search Google for Appliances Online and JB Hi-Fi by name. Each line represents a brand's share of searches for all eight electronics retailers we track, month by month, from searches in Australia.
Share of searches by month for JB Hi-Fi, Appliances Online. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Hi-Fi | Harvey Norman | The Good Guys | Kogan | Appliances Online | Bing Lee | Betta | PLE Computers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.4% | 17.1% | 4% | 3.3% | 1.5% | 1.4% | 1.1% |
| Nov 2025 | 55.4% | 16.6% | 17.2% | 4.1% | 2.7% | 1.8% | 1.2% | 0.92% |
| Dec 2025 | 55.9% | 16.8% | 17.3% | 4.1% | 2.2% | 1.5% | 1.2% | 0.92% |
| Jan 2026 | 49% | 21.8% | 16.4% | 4.4% | 3.6% | 2% | 1.6% | 1.2% |
| Feb 2026 | 51% | 18.7% | 17.1% | 4.6% | 3.8% | 2.1% | 1.6% | 1.3% |
| Mar 2026 | 52.1% | 19% | 16.2% | 4.7% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 47.7% | 21.3% | 18.1% | 4.3% | 4.3% | 1.9% | 1.3% | 1.2% |
| May 2026 | 46.9% | 21% | 17.8% | 5.2% | 4.2% | 1.9% | 1.6% | 1.4% |
| Jun 2026 | 49.2% | 18% | 18.7% | 4.4% | 4.4% | 2.4% | 1.6% | 1.2% |
| Jul 2026 | 48.6% | 17.9% | 18.5% | 5.3% | 4.4% | 2% | 1.9% | 1.5% |
| Aug 2026 | 48.8% | 17.9% | 18.5% | 5.4% | 4.4% | 2% | 1.6% | 1.5% |
| Sep 2026 | 56% | 16.8% | 15.4% | 4.1% | 3.4% | 1.5% | 1.5% | 1.3% |
How has the Appliances Online and JB Hi-Fi comparison changed over the last 12 months?
3 findings
- JB Hi-Fi was ahead of Appliances Online in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Appliances Online’s share of searches among electronics retailers in Australia moved from 3.3% to 3.4%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 12 months ending September 2026, JB Hi-Fi’s share of searches among electronics retailers in Australia moved from 55.1% to 56%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
How did search popularity change for Australia electronics retailers in September 2026?
2 changes
In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%.
In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Appliances Online’s and JB Hi-Fi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Appliances Online
1 branded search term
- appliances online
JB Hi-Fi
2 branded search terms
- jb hi fi
- jb hifi
Other head-to-heads among electronics retailers
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