Brandwave

How popular isPLE Computers?

In September 2026, people searched for PLE Computers by name about 62,700 times in Australia, a 7.2% decrease from the previous year. These searches made up 1.3% of all Australia electronics retailer searches, placing PLE Computers eighth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about electronics retailers, PLE Computers appeared in two of the four answers and was the third most recommended of the eight.

Search and AI answers in September 2026

PLE Computers is the eighth most searched of 8 competitors and the third most recommended in AI answers.

  1. JB Hi-FiShare of searches 56%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Harvey NormanShare of searches 16.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. The Good GuysShare of searches 15.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. KoganShare of searches 4.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. PLE ComputersShare of searches 1.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top electronics retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, PLE Computers was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. PLE Computers is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JB Hi-Fi1st
  2. The Good Guys2nd
  3. PLE Computers3rd
  4. Appliances Online4th
  5. Betta5th
  6. Harvey Norman–
  7. Kogan–
  8. Bing Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Good Guys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Appliances Online3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Betta2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PLE Computers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kogan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bing Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about electronics retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Which electronics retailers compete with PLE Computers?

PLE Computers against electronics retailers in Australia, by month

Share of searches by month for JB Hi-Fi, Harvey Norman, The Good Guys, Kogan, Appliances Online, PLE Computers. The figures are in the table below the chart.

View monthly share of searches table
MonthJB Hi-FiHarvey NormanThe Good GuysKoganAppliances OnlineBing LeeBettaPLE Computers
Oct 202555.1%16.4%17.1%4%3.3%1.5%1.4%1.1%
Nov 202555.4%16.6%17.2%4.1%2.7%1.8%1.2%0.92%
Dec 202555.9%16.8%17.3%4.1%2.2%1.5%1.2%0.92%
Jan 202649%21.8%16.4%4.4%3.6%2%1.6%1.2%
Feb 202651%18.7%17.1%4.6%3.8%2.1%1.6%1.3%
Mar 202652.1%19%16.2%4.7%3.8%1.7%1.4%1.1%
Apr 202647.7%21.3%18.1%4.3%4.3%1.9%1.3%1.2%
May 202646.9%21%17.8%5.2%4.2%1.9%1.6%1.4%
Jun 202649.2%18%18.7%4.4%4.4%2.4%1.6%1.2%
Jul 202648.6%17.9%18.5%5.3%4.4%2%1.9%1.5%
Aug 202648.8%17.9%18.5%5.4%4.4%2%1.6%1.5%
Sep 202656%16.8%15.4%4.1%3.4%1.5%1.5%1.3%

  1. 1.JB Hi-Fi

    56%

    Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +7.3 points.

  2. 2.Harvey Norman

    16.8%

    Moved from 3rd to 2nd. 823K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.The Good Guys

    15.4%

    Moved from 2nd to 3rd. 751K estimated branded searches, -11.8% vs prior month. Share -3.2 points.

  4. 4.Kogan

    4.1%

    Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.

  5. 5.Appliances Online

    3.4%

    Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1 points.

  6. 6.Bing Lee

    1.5%

    Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  7. 7.Betta

    1.5%

    Held 7th. 72.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.PLE Computers

    1.3%

    Held 8th. 62.7K estimated branded searches, -7.2% vs prior month. Share -0.2 points.

Compare popularity between PLE Computers and its closest rivals

Every comparison with PLE Computers

7 comparisons

How has branded search demand for PLE Computers changed in Australia over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for PLE Computers in Australia fell from 67.6K to 62.7K.
  • Across the 12 months ending September 2026, PLE Computers’ share of searches among electronics retailers in Australia held steady, from 1.1% to 1.3%.

How did search popularity change for Australia electronics retailers in September 2026?

6 changes

  1. In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%.

  2. In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%.

  3. In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%.

  4. In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%.

  5. In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%.

  6. Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

How are PLE Computers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using PLE Computers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ple
  • ple computers

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How the Brand Demand Index is measured

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