How popular isKogan?
In September 2026, people searched for Kogan by name about 201,000 times in Australia, an 18.3% decrease from the previous year. These searches made up 4.1% of all Australia electronics retailer searches, placing Kogan fourth out of eight retailers. When we asked both ChatGPT and Google AI Overviews about electronics retailers, Kogan did not appear in any of the answers.
Kogan is the fourth most searched of 8 competitors and not listed in any AI answer.
JB Hi-FiShare of searches 56%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Harvey NormanShare of searches 16.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
The Good GuysShare of searches 15.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
KoganShare of searches 4.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Appliances OnlineShare of searches 3.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kogan did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Good Guys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Appliances Online3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Betta2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PLE Computers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kogan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bing Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electronics retailers
4 answers
Asked ChatGPT
“Where should I buy electronics in Australia?”
Asked ChatGPT
“What are the best electronics stores in Australia?”
Asked ChatGPT
“What's the best place in Australia to buy a TV?”
Searched Google, AI Overview
“electronics store”
Searched Google, AI Overview
“appliance store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Which electronics retailers compete with Kogan?
Share of searches by month for JB Hi-Fi, Harvey Norman, The Good Guys, Kogan, Appliances Online. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Hi-Fi | Harvey Norman | The Good Guys | Kogan | Appliances Online | Bing Lee | Betta | PLE Computers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.4% | 17.1% | 4% | 3.3% | 1.5% | 1.4% | 1.1% |
| Nov 2025 | 55.4% | 16.6% | 17.2% | 4.1% | 2.7% | 1.8% | 1.2% | 0.92% |
| Dec 2025 | 55.9% | 16.8% | 17.3% | 4.1% | 2.2% | 1.5% | 1.2% | 0.92% |
| Jan 2026 | 49% | 21.8% | 16.4% | 4.4% | 3.6% | 2% | 1.6% | 1.2% |
| Feb 2026 | 51% | 18.7% | 17.1% | 4.6% | 3.8% | 2.1% | 1.6% | 1.3% |
| Mar 2026 | 52.1% | 19% | 16.2% | 4.7% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 47.7% | 21.3% | 18.1% | 4.3% | 4.3% | 1.9% | 1.3% | 1.2% |
| May 2026 | 46.9% | 21% | 17.8% | 5.2% | 4.2% | 1.9% | 1.6% | 1.4% |
| Jun 2026 | 49.2% | 18% | 18.7% | 4.4% | 4.4% | 2.4% | 1.6% | 1.2% |
| Jul 2026 | 48.6% | 17.9% | 18.5% | 5.3% | 4.4% | 2% | 1.9% | 1.5% |
| Aug 2026 | 48.8% | 17.9% | 18.5% | 5.4% | 4.4% | 2% | 1.6% | 1.5% |
| Sep 2026 | 56% | 16.8% | 15.4% | 4.1% | 3.4% | 1.5% | 1.5% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 2.7M | +22.3% | +7.3 points | |
| 2, moved from 3rd to 2nd | 16.8% | 823K | 0% | -1.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 15.4% | 751K | -11.8% | -3.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.1% | 201K | -18.3% | -1.2 points | |
| 5, held 5th | 3.4% | 165K | -17.9% | -1 points | |
| 6, held 6th | 1.5% | 74K | -18.2% | -0.5 points | |
| 7, held 7th | 1.5% | 72.6K | 0% | -0.1 points | |
| 8, held 8th | 1.3% | 62.7K | -7.2% | -0.2 points |
1.
JB Hi-Fi56%
Held 1st. 2.7M estimated branded searches, +22.3% vs prior month. Share +7.3 points.
16.8%
Moved from 3rd to 2nd. 823K estimated branded searches, 0% vs prior month. Share -1.1 points.
15.4%
Moved from 2nd to 3rd. 751K estimated branded searches, -11.8% vs prior month. Share -3.2 points.
4.
Kogan4.1%
Held 4th. 201K estimated branded searches, -18.3% vs prior month. Share -1.2 points.
3.4%
Held 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1 points.
6.
Bing Lee1.5%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
7.
Betta1.5%
Held 7th. 72.6K estimated branded searches, 0% vs prior month. Share -0.1 points.
1.3%
Held 8th. 62.7K estimated branded searches, -7.2% vs prior month. Share -0.2 points.
Compare popularity between Kogan and its closest rivals
Every comparison with Kogan
11 comparisons
How has branded search demand for Kogan changed in Australia over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kogan in Australia fell from 246K to 201K.
- Across the 12 months ending September 2026, Kogan’s share of searches among electronics retailers in Australia peaked at 5.4% in August 2026 and was lowest at 4% in October 2025.
How did search popularity change for Australia electronics retailers in September 2026?
6 changes
In September 2026, JB Hi-Fi gained share of searches among electronics retailers in Australia, from 48.8% to 56%.
In September 2026, The Good Guys lost share of searches among electronics retailers in Australia, from 18.5% to 15.4%.
In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%.
In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%.
In September 2026, Appliances Online lost share of searches among electronics retailers in Australia, from 4.4% to 3.4%.
Estimated monthly branded searches for Bing Lee in Australia fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are Kogan’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kogan’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kogan
Who owns Kogan?
Kogan is owned by Kogan.com. Brandwave does not track any other brands owned by Kogan.com.
Do you work for Kogan? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kogan compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Online marketplaces | 5th of 5 | 3.1% | Show ranking |
| Electronics retailers | 4th of 8 | 4.1% | Shown above |
Is Kogan your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.