Harvey Norman vs Kogan:Which is more popular?
In September 2026, Harvey Norman had more branded searches than Kogan among electronics retailers in Australia. Harvey Norman had about 823,000 branded searches, while Kogan had 201,000. Harvey Norman made up 16.8% of all electronics retailer searches we track, and Kogan accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about electronics retailers, neither Harvey Norman nor Kogan appeared in any of the four answers.
Who do people search for more?
Harvey Norman, about 4 searches for every 1 for Kogan
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top electronics retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Harvey Norman nor Kogan showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
JB Hi-Fi3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
The Good Guys3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Appliances Online3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Betta2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PLE Computers2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Harvey Norman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kogan0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bing Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about electronics retailers
4 answers
Asked ChatGPT
“Where should I buy electronics in Australia?”
Asked ChatGPT
“What are the best electronics stores in Australia?”
Asked ChatGPT
“What's the best place in Australia to buy a TV?”
Searched Google, AI Overview
“electronics store”
Searched Google, AI Overview
“appliance store”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.
Is Harvey Norman or Kogan more popular in search?
This chart shows how often people search Google for Harvey Norman and Kogan by name. Each line represents a brand's share of searches for all eight electronics retailers we track, month by month, from searches in Australia.
Share of searches by month for Harvey Norman, Kogan. The figures are in the table below the chart.
View monthly share of searches table
| Month | JB Hi-Fi | Harvey Norman | The Good Guys | Kogan | Appliances Online | Bing Lee | Betta | PLE Computers |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.1% | 16.4% | 17.1% | 4% | 3.3% | 1.5% | 1.4% | 1.1% |
| Nov 2025 | 55.4% | 16.6% | 17.2% | 4.1% | 2.7% | 1.8% | 1.2% | 0.92% |
| Dec 2025 | 55.9% | 16.8% | 17.3% | 4.1% | 2.2% | 1.5% | 1.2% | 0.92% |
| Jan 2026 | 49% | 21.8% | 16.4% | 4.4% | 3.6% | 2% | 1.6% | 1.2% |
| Feb 2026 | 51% | 18.7% | 17.1% | 4.6% | 3.8% | 2.1% | 1.6% | 1.3% |
| Mar 2026 | 52.1% | 19% | 16.2% | 4.7% | 3.8% | 1.7% | 1.4% | 1.1% |
| Apr 2026 | 47.7% | 21.3% | 18.1% | 4.3% | 4.3% | 1.9% | 1.3% | 1.2% |
| May 2026 | 46.9% | 21% | 17.8% | 5.2% | 4.2% | 1.9% | 1.6% | 1.4% |
| Jun 2026 | 49.2% | 18% | 18.7% | 4.4% | 4.4% | 2.4% | 1.6% | 1.2% |
| Jul 2026 | 48.6% | 17.9% | 18.5% | 5.3% | 4.4% | 2% | 1.9% | 1.5% |
| Aug 2026 | 48.8% | 17.9% | 18.5% | 5.4% | 4.4% | 2% | 1.6% | 1.5% |
| Sep 2026 | 56% | 16.8% | 15.4% | 4.1% | 3.4% | 1.5% | 1.5% | 1.3% |
How has the Harvey Norman and Kogan comparison changed over the last 12 months?
3 findings
- Harvey Norman was ahead of Kogan in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Harvey Norman’s share of searches among electronics retailers in Australia moved from 16.4% to 16.8%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Kogan’s share of searches among electronics retailers in Australia moved from 4% to 4.1%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for Australia electronics retailers in September 2026?
2 changes
In September 2026, Kogan lost share of searches among electronics retailers in Australia, from 5.4% to 4.1%.
In September 2026, Harvey Norman lost share of searches among electronics retailers in Australia, from 17.9% to 16.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Harvey Norman’s and Kogan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Harvey Norman
1 branded search term
- harvey norman
Kogan
1 branded search term
- kogan
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