Air fryer brands in Australia:Which are most popular?

Name: Air fryer brands in Australia: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Ninja was the most searched air fryer brand in Australia, accounting for 42.4% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Ninja and Philips showed up in every answer. Ninja was recommended most often, coming first in every response.

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Top air fryer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Ninja and Philips appeared every time. Ninja was recommended most often, coming first in every answer. Philips was second, and Breville was third. Russell Hobbs, which ranked sixth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ninja	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Philips	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Tefal	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Sunbeam	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Breville	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Kmart	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Russell Hobbs	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
COSORI	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Kogan	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
NutriBullet	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ninja5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tefal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sunbeam2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Breville2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kmart1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
COSORI0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kogan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NutriBullet0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about air fryer brands

5 answers

Asked ChatGPT
“What's the best air fryer in Australia?”
1. 1Ninja
2. 2Philips
3. 3Breville
Asked ChatGPT
“Which air fryer brand is most reliable?”
1. 1Ninja
2. 2Philips
Asked ChatGPT
“Which air fryer is best for a family?”
1. 1Ninja
2. 2Philips
Searched Google, AI Overview
“air fryer”
1. 1Ninja
2. 2Kmart
3. 3Philips
4. 4Sunbeam
5. 5Tefal
Searched Google, AI Overview
“best air fryer”
1. 1Ninja
2. 2Breville
3. 3Philips
4. 4Tefal
5. 5Sunbeam

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Which air fryer brands do people search for most?

This chart shows how often people search Google for each air fryer brand by name. Each line represents a brand's share of searches for all ten air fryer brands we track, month by month, from searches in Australia.

Share of searches among air fryer brands in Australia, by month

Month	Ninja	Kmart	Philips	Tefal	Sunbeam	Russell Hobbs	Breville	COSORI	Kogan	NutriBullet
Oct 2025	36.9%	30.1%	16.5%	4.9%	4%	2.6%	2.2%	0.8%	1.2%	0.8%
Nov 2025	37.3%	25%	20.4%	5%	4.1%	2.7%	2.7%	0.99%	0.99%	0.8%
Dec 2025	37.9%	25.3%	20.7%	4.1%	4.1%	2.8%	2.3%	0.81%	1%	1%
Jan 2026	39.5%	26.4%	17.7%	4.3%	3.5%	2.9%	2.3%	1.3%	1%	1%
Feb 2026	41.9%	28%	15.3%	3.7%	3.7%	2.5%	2%	1%	0.91%	0.91%
Mar 2026	38.8%	31.7%	14.2%	3.5%	2.8%	2.8%	1.8%	2.8%	0.96%	0.69%
Apr 2026	43.5%	29.1%	13%	3.9%	3.2%	2.6%	2.1%	1.1%	0.88%	0.63%
May 2026	43.6%	29.1%	13%	3.9%	3.2%	2.6%	2.1%	0.88%	0.88%	0.77%
Jun 2026	50.6%	22.6%	12.4%	5.5%	2.5%	2.5%	1.6%	1.1%	0.68%	0.6%
Jul 2026	42.3%	28.3%	12.6%	4.6%	3.8%	2.5%	2%	2%	1.1%	0.75%
Aug 2026	41.1%	27.5%	12.3%	4.5%	3.7%	3%	2.4%	1.6%	1.1%	3%
Sep 2026	42.4%	28.4%	12.7%	4.6%	3.8%	3.1%	2.1%	1.4%	0.86%	0.75%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Ninja SharkNinja	42.4%	49.5K	0%	+1.3 points
2, held 2nd	Kmart	28.4%	33.1K	0%	+0.9 points
3, held 3rd	Philips	12.7%	14.8K	0%	+0.4 points
4, held 4th	Tefal	4.6%	5.4K	0%	+0.1 points
5, held 5th	Sunbeam	3.8%	4.4K	0%	+0.1 points
6, moved from 7th to 6th	Russell Hobbs	3.1%	3.6K	0%	+0.1 pointsmoved from 7th to 6th
7, moved from 8th to 7th	Breville	2.1%	2.4K	-17.2%	-0.3 pointsmoved from 8th to 7th
8, moved from 9th to 8th	COSORI	1.4%	1.6K	-15.8%	-0.2 pointsmoved from 9th to 8th
9, moved from 10th to 9th	Kogan	0.86%	1K	-23.1%	-0.2 pointsmoved from 10th to 9th
10, moved from 6th to 10th	NutriBullet	0.75%	880	-75.6%	-2.2 pointsmoved from 6th to 10th

1.Ninja
42.4%
Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
2.Kmart
28.4%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.9 points.
3.Philips
12.7%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +0.4 points.
4.Tefal
4.6%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Sunbeam
3.8%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.Russell Hobbs
3.1%
Moved from 7th to 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.Breville
2.1%
Moved from 8th to 7th. 2.4K estimated branded searches, -17.2% vs prior month. Share -0.3 points.
8.COSORI
1.4%
Moved from 9th to 8th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.2 points.
9.Kogan
0.86%
Moved from 10th to 9th. 1K estimated branded searches, -23.1% vs prior month. Share -0.2 points.
10.NutriBullet
0.75%
Moved from 6th to 10th. 880 estimated branded searches, -75.6% vs prior month. Share -2.2 points.

Kmart and Kogan sell other things too, so only their searches that name this product count here, like “kmart air fryer”.

Which brand is most popular in search among air fryer brands in Australia?

10 brands

In September 2026, Ninja was the most searched among air fryer brands in Australia, with an estimated 49.5K branded searches, 42.4% of all searches for the ten we track. Kmart is in 2nd place, 14.1 percentage points behind at 28.4%.

Australia air fryer brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Ninja	36.9% → 42.4%	50.6%Jun 2026	36.9%Oct 2025	1st
Kmart	30.1% → 28.4%	31.7%Mar 2026	22.6%Jun 2026	2nd
Philips	16.5% → 12.7%	20.7%Dec 2025	12.3%Aug 2026	3rd
Tefal	4.9% → 4.6%	5.5%Jun 2026	3.5%Mar 2026	4th
Sunbeam	4% → 3.8%	4.1%Dec 2025	2.5%Jun 2026	5th
Russell Hobbs	2.6% → 3.1%	3.1%Sep 2026	2.5%Jun 2026	6th
Breville	2.2% → 2.1%	2.7%Nov 2025	1.6%Jun 2026	7th
COSORI	0.8% → 1.4%	2.8%Mar 2026	0.8%Oct 2025	9th → 8th
Kogan	1.2% → 0.86%	1.2%Oct 2025	0.68%Jun 2026	8th → 9th
NutriBullet	0.8% → 0.75%	3%Aug 2026	0.6%Jun 2026	10th

Each finding as a sentence

Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia increased from 36.9% to 42.4%.
Across the 12 months ending September 2026, Kmart’s share of searches among air fryer brands in Australia decreased from 30.1% to 28.4%.
Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in Australia decreased from 16.5% to 12.7%.
Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in Australia increased from 0.8% to 1.4%.
Across the 12 months ending September 2026, Ninja’s share of searches among air fryer brands in Australia peaked at 50.6% in June 2026 and was lowest at 36.9% in October 2025.
Across the 12 months ending September 2026, Kmart’s share of searches among air fryer brands in Australia peaked at 31.7% in March 2026 and was lowest at 22.6% in June 2026.
Across the 12 months ending September 2026, Philips’ share of searches among air fryer brands in Australia peaked at 20.7% in December 2025 and was lowest at 12.3% in August 2026.
Across the 12 months ending September 2026, Tefal’s share of searches among air fryer brands in Australia peaked at 5.5% in June 2026 and was lowest at 3.5% in March 2026.
Across the 12 months ending September 2026, Sunbeam’s share of searches among air fryer brands in Australia peaked at 4.1% in December 2025 and was lowest at 2.5% in June 2026.
Across the 12 months ending September 2026, Breville’s share of searches among air fryer brands in Australia peaked at 2.7% in November 2025 and was lowest at 1.6% in June 2026.
Across the 12 months ending September 2026, COSORI’s share of searches among air fryer brands in Australia peaked at 2.8% in March 2026 and was lowest at 0.8% in October 2025.
Across the 12 months ending September 2026, NutriBullet’s share of searches among air fryer brands in Australia peaked at 3% in August 2026 and was lowest at 0.6% in June 2026.
Across the 12 months ending September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia.
Across the 12 months ending September 2026, Kogan fell from 8th to 9th among air fryer brands in Australia.
Across the 12 months ending September 2026, Tefal, Sunbeam, Russell Hobbs, Breville and NutriBullet held steady: their share of searches among air fryer brands in Australia each moved less than 0.5 percentage points.

How did search popularity change for Australia air fryer brands in September 2026?

8 changes

In September 2026, Ninja gained share of searches among air fryer brands in Australia, from 41.1% to 42.4%.
In September 2026, Kmart gained share of searches among air fryer brands in Australia, from 27.5% to 28.4%.
In September 2026, NutriBullet lost share of searches among air fryer brands in Australia, from 3% to 0.75%.
Russell Hobbs’ share of searches among air fryer brands in Australia has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
In September 2026, Breville rose from 8th to 7th among air fryer brands in Australia.
In September 2026, COSORI rose from 9th to 8th among air fryer brands in Australia.
In September 2026, Kogan rose from 10th to 9th among air fryer brands in Australia.
Estimated monthly branded searches for Philips in Australia fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted for air fryer brands?

10 search terms

Each brand's share of searches among air fryer brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.