Ninja vs Philips:Which is more popular?
In September 2026, Ninja had more branded searches than Philips among coffee machine brands in Australia. Ninja had about 60,500 branded searches, while Philips had 8,100. Ninja made up 23.5% of all coffee machine brand searches we track, and Philips accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about coffee machine brands, neither Ninja nor Philips appeared in any of the five answers.
Who do people search for more?
Ninja, about 7 searches for every 1 for Philips
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top coffee machine brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ninja nor Philips showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
De'Longhi4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nespresso2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sunbeam1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
La Marzocco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gaggia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee machine brands
5 answers
Asked ChatGPT
“What's the best home coffee machine in Australia?”
Asked ChatGPT
“Which espresso machine should I buy for home?”
Asked ChatGPT
“Which coffee machine is easiest to use?”
Searched Google, AI Overview
“best coffee machine”
Searched Google, AI Overview
“coffee machine”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Ninja or Philips more popular in search?
This chart shows how often people search Google for Ninja and Philips by name. Each line represents a brand's share of searches for all 12 coffee machine brands we track, month by month, from searches in Australia.
Share of searches by month for Ninja, Philips. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Ninja | De'Longhi | Smeg | Nespresso | La Marzocco | Philips | Sunbeam | Jura | Gaggia | Rocket Espresso | Lelit |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 12.2% | 27.2% | 8.1% | 6.7% | 4.5% | 4.5% | 4.5% | 3% | 0.85% | 0.85% | 0.58% |
| Nov 2025 | 31.3% | 17.1% | 20.9% | 7.7% | 6.3% | 4.2% | 3.4% | 4.2% | 2.8% | 0.83% | 0.66% | 0.66% |
| Dec 2025 | 27.7% | 18.5% | 22.7% | 8.3% | 6.8% | 3.7% | 3% | 4.5% | 2.5% | 0.9% | 0.71% | 0.6% |
| Jan 2026 | 30% | 16.4% | 20% | 9% | 7.3% | 4.9% | 2.2% | 4.9% | 2.7% | 0.94% | 0.94% | 0.79% |
| Feb 2026 | 30.5% | 16.7% | 20.4% | 7.5% | 7.5% | 5% | 3.3% | 4.1% | 2.7% | 0.99% | 0.8% | 0.62% |
| Mar 2026 | 28.1% | 18.8% | 18.8% | 8.4% | 6.9% | 5.6% | 3.1% | 4.6% | 3.1% | 1.1% | 0.91% | 0.74% |
| Apr 2026 | 29.5% | 19.7% | 19.7% | 7.2% | 5.9% | 5.9% | 3.2% | 3.9% | 2.6% | 0.93% | 0.78% | 0.63% |
| May 2026 | 26% | 21.3% | 21.3% | 7.8% | 6.4% | 5.2% | 3.5% | 3.5% | 2.8% | 0.82% | 0.82% | 0.56% |
| Jun 2026 | 28.1% | 23% | 18.8% | 6.9% | 5.6% | 5.6% | 3.1% | 3.8% | 3.1% | 0.72% | 0.72% | 0.61% |
| Jul 2026 | 28.1% | 22.9% | 18.8% | 6.9% | 5.6% | 5.6% | 3.1% | 3.8% | 3.1% | 0.91% | 0.72% | 0.61% |
| Aug 2026 | 27.4% | 22.4% | 18.3% | 8.2% | 5.5% | 5.5% | 3.7% | 3.7% | 3% | 0.89% | 0.89% | 0.7% |
| Sep 2026 | 28.7% | 23.5% | 19.2% | 7% | 5.7% | 4.7% | 3.1% | 3.1% | 2.6% | 0.93% | 0.74% | 0.62% |
How has the Ninja and Philips comparison changed over the last 12 months?
3 findings
- Ninja was ahead of Philips in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among coffee machine brands in Australia moved from 12.2% to 23.5%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
- Across the 12 months ending September 2026, Philips’ share of searches among coffee machine brands in Australia moved from 4.5% to 3.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for Australia coffee machine brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among coffee machine brands in Australia, from 22.4% to 23.5%.
In September 2026, Philips lost share of searches among coffee machine brands in Australia, from 3.7% to 3.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ninja’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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